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Management is the process of achieving
Organizational objectives through peo-
ple and other resources. The Manager's
What is Management?
job is to combine Human and Technical
resources in the best way possible to
achieve the company's goals.
Top managers design long term plans,
set a direction for their organization and
inspire all employees to achieve the com-
pany's vision. Middle managers focus
on the specific mission and operations,
products, or customers. They develop
How do the jobs of top managers, middle procedures to implement the company's
managers, and supervisory managers strategic plans. Supervisory interact di-
differ? rectly with non-management employees,
who produce and sell the companies
goods and services. They are respon-
sible for implementing the plans devel-
oped by middle managers and motivat-
ing workers to accomplish daily, weekly,
and monthly goals.
Controlling assess the success of the
What is the relationship between the
planning function. Controlling also pro-
managers planning and controlling func-
duces feedback for the next round of
tions?
planning.
A vision serves as a target for the compa-
What is meant by a vision for the compa- ny's actions, helping direct the company
ny? towards opportunities and differentiating
it from its competitors.
High ethical standards often result in a
Why is it important for a top executive to
stable workforce, job satisfaction, and
set high ethical standards?
customer loyalty.
Some plans are very broad and long
range, focusing on key organizational ob-
Outline the planning process. jectives; others are more detailed and
specify how particular objectives will be
achieved. From the mission statement to
, WGU C201 BUSINESS ACUMEN 2025
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objectives to specific plans, each phase
must fit into comprehensive planning
framework.
The purpose of tactical planning is to
Describe the purpose of tactical plan- determine which short-term activities
ning. should be implemented to accomplish
the companies overall strategy.
Top managers focus on long-range,
Compare the kinds of plans made by top strategic plans. In contrast, middle-level
managers and middle managers. managers focus on short term tactical
planning.
A mission statement is a companies writ-
ten explanation of its purpose, the rea-
son it exists, the customers it will serve,
What is the purpose of a mission state-
and how it is different from its competi-
ment?
tors. A mission statement guides the ac-
tions of its company, managers, and em-
ployees.
Strength, Weaknesses, Opportunities
Which of a company's characteristics
and Threats Compared to its competi-
does a SWOT analysis compare?
tors.
Objectives set guideposts by which man-
agers define the organizations desired
How do managers use objectives? performance in such areas as new prod-
uct development, sales, customer ser-
vice, and employee satisfaction.
Programmed decisions are like ordering
office supplies, simple and happen fre-
Distinguish between programmed and quently- they are streamlined. Non-pro-
nonprogrammed decisions. grammed are like entering a new market
or launching a new product- they require
more individual evaluation.
Recognition of problem or opportunity,
What are they steps in the decision-mak- development of alternatives, evaluation
ing process? of alternatives, selection and implemen-
tation of chosen alternative, and follow