MRKTNG 3000 Exam 2 2025/2026 Exam
Questions and Detailed Answers | Get it
100% Correct Answers
Consumer Behavior - 🧠 ANSWER ✔✔Describes how consumers make
purchase decisions
Model of buying behavior - 🧠 ANSWER ✔✔Marketing stimuli, other stimuli -
-> Buyers Characteristics, buyers decision process ---> Buyers decision
Consumer buying process - 🧠 ANSWER ✔✔Problem recognition,
information search,
evaluation of alternatives,
purchase decision,
post purchase behavior
Innate needs - 🧠 ANSWER ✔✔Physiological needs for food, water, air,
clothing, shelter, sex
test example for innate needs/ problem recognition - 🧠 ANSWER ✔✔sleep
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PRIVACY STATEMENT. ALL RIGHTS RESERVED
,Acquired needs - 🧠 ANSWER ✔✔Needs that are learned in response to
ones culture or environment such as need for esteem, prestige, affection or
power
Trio of needs - 🧠 ANSWER ✔✔power, affiliation, achievement
Need of power - 🧠 ANSWER ✔✔Individuals desire to control environment,
could be learning or even air conditioning.
Maslow's Hierarchy of Needs - 🧠 ANSWER ✔✔physiological, safety, social,
esteem, self-actualization
Factors of Consumer Behavior - 🧠 ANSWER ✔✔Social, Cultural, Personal,
Psychological
Family influences on consumer behavior - 🧠 ANSWER ✔✔Most important
group influence ex. husbands influencing food wives influencing car choice
Reference group on consumer behavior - 🧠 ANSWER ✔✔Groups that
serve influence attitudes and buying behaviors
ex. opinion leaders exerting special influence ; warren buffet "good time to
buy stocks"
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
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PRIVACY STATEMENT. ALL RIGHTS RESERVED
,Role and Status on consumer behavior EX. - 🧠 ANSWER ✔✔Jamal
promoted to IT manager needs the best smartphone tech to set a good
example for his team
Cultural influence on consumer behavior - 🧠 ANSWER ✔✔Set of basic
values and behaviors shared by members of society ; learned while
growing up
Ex. U.S shift in health trends
Subcultures influence on consumer behavior - 🧠 ANSWER ✔✔smaller
groups within a culture that have shared value systems
ex. U.S latino market influencing brands and food
social class influence on consumer behavior - 🧠 ANSWER ✔✔e.g. upper
middle, working , lower class
Determined by many factors including income, education, and wealth being
most important factor
Personal influence on consumer behavior - 🧠 ANSWER ✔✔Age and life-
cycle, occupation, economic situation , personality
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
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PRIVACY STATEMENT. ALL RIGHTS RESERVED
, Age and life cycle stage example - 🧠 ANSWER ✔✔when you become a
parent, a bigger automobile is needed
Economic situation examples - 🧠 ANSWER ✔✔during a recession, firms
advertise their products as a "good value"
Personality on consumer behavior - 🧠 ANSWER ✔✔refers to relatively
enduring psychological characteristics
ex. social extroverts, difficult to identify a segment by personality
types of psychological influences - 🧠 ANSWER ✔✔Motivation, perception,
learning, beliefs, attitudes
Motives influence on consumer behavior - 🧠 ANSWER ✔✔A need that is
sufficient to trigger the person to satisfy it, motives are often subconscious
and difficult to uncover
ex. Joel bought a sports car in order to impress others
Perception influence on consumer behavior - 🧠 ANSWER ✔✔The process
people use to select, organize and interpret information
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
4
PRIVACY STATEMENT. ALL RIGHTS RESERVED
Questions and Detailed Answers | Get it
100% Correct Answers
Consumer Behavior - 🧠 ANSWER ✔✔Describes how consumers make
purchase decisions
Model of buying behavior - 🧠 ANSWER ✔✔Marketing stimuli, other stimuli -
-> Buyers Characteristics, buyers decision process ---> Buyers decision
Consumer buying process - 🧠 ANSWER ✔✔Problem recognition,
information search,
evaluation of alternatives,
purchase decision,
post purchase behavior
Innate needs - 🧠 ANSWER ✔✔Physiological needs for food, water, air,
clothing, shelter, sex
test example for innate needs/ problem recognition - 🧠 ANSWER ✔✔sleep
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
1
PRIVACY STATEMENT. ALL RIGHTS RESERVED
,Acquired needs - 🧠 ANSWER ✔✔Needs that are learned in response to
ones culture or environment such as need for esteem, prestige, affection or
power
Trio of needs - 🧠 ANSWER ✔✔power, affiliation, achievement
Need of power - 🧠 ANSWER ✔✔Individuals desire to control environment,
could be learning or even air conditioning.
Maslow's Hierarchy of Needs - 🧠 ANSWER ✔✔physiological, safety, social,
esteem, self-actualization
Factors of Consumer Behavior - 🧠 ANSWER ✔✔Social, Cultural, Personal,
Psychological
Family influences on consumer behavior - 🧠 ANSWER ✔✔Most important
group influence ex. husbands influencing food wives influencing car choice
Reference group on consumer behavior - 🧠 ANSWER ✔✔Groups that
serve influence attitudes and buying behaviors
ex. opinion leaders exerting special influence ; warren buffet "good time to
buy stocks"
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
2
PRIVACY STATEMENT. ALL RIGHTS RESERVED
,Role and Status on consumer behavior EX. - 🧠 ANSWER ✔✔Jamal
promoted to IT manager needs the best smartphone tech to set a good
example for his team
Cultural influence on consumer behavior - 🧠 ANSWER ✔✔Set of basic
values and behaviors shared by members of society ; learned while
growing up
Ex. U.S shift in health trends
Subcultures influence on consumer behavior - 🧠 ANSWER ✔✔smaller
groups within a culture that have shared value systems
ex. U.S latino market influencing brands and food
social class influence on consumer behavior - 🧠 ANSWER ✔✔e.g. upper
middle, working , lower class
Determined by many factors including income, education, and wealth being
most important factor
Personal influence on consumer behavior - 🧠 ANSWER ✔✔Age and life-
cycle, occupation, economic situation , personality
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
3
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, Age and life cycle stage example - 🧠 ANSWER ✔✔when you become a
parent, a bigger automobile is needed
Economic situation examples - 🧠 ANSWER ✔✔during a recession, firms
advertise their products as a "good value"
Personality on consumer behavior - 🧠 ANSWER ✔✔refers to relatively
enduring psychological characteristics
ex. social extroverts, difficult to identify a segment by personality
types of psychological influences - 🧠 ANSWER ✔✔Motivation, perception,
learning, beliefs, attitudes
Motives influence on consumer behavior - 🧠 ANSWER ✔✔A need that is
sufficient to trigger the person to satisfy it, motives are often subconscious
and difficult to uncover
ex. Joel bought a sports car in order to impress others
Perception influence on consumer behavior - 🧠 ANSWER ✔✔The process
people use to select, organize and interpret information
COPYRIGHT©BLAIRALISTERNEWTON 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
4
PRIVACY STATEMENT. ALL RIGHTS RESERVED
