In today's fast-paced educational landscape, students need reliable resources to excel in their studies.
5.0
NRF BUSINESS OF RETAIL CERTIFICATION EXAM
QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY GRADED A+
brick-and-mortar
Ans: the presence of a physical storefront and face-to-face customer
experiences
closeout stores
Ans: off-price stores that offer an assortment of brand-name merchandise at
a significant discount off the manufacturer's price
commercial cue
Ans: advertising message that impacts purchase decisions
comparison shopper
Ans: the customer who spends time searching for the best price or deal on
the item she is looking to purchase
convenience stores
Ans: these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
corporate chain
Sunday, 02 March 2025
, Ans: a company that operates multiple stores under common ownership,
and usually has centralized decision-making
demographics
Ans: quantifiable information about a customer such as household size,
income, education, occupation, and place of residence
department stores
Ans: these stores offer good service and a broad variety and assortment of
products of mid-to-high quality
direct selling
Ans: salespeople contact customers directly in a convenient location, often
at a customer's home; demonstrate product benefits; take orders; and
deliver the products or perform the services
discount selling
Ans: these retailers offer a broad variety of merchandise, limited service,
and low prices
distribution channel
Ans: the chain of businesses through which a good or service passes until it
reaches the end customer
diverse shopper
Examstudy - Stuvia US