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NRF BUSINESS OF RETAIL CERTIFICATION EXAM QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+

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NRF BUSINESS OF RETAIL CERTIFICATION EXAM QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+

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Uploaded on
May 9, 2025
Number of pages
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Written in
2024/2025
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NRF BUSINESS OF RETAIL CERTIFICATION EXAM
QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY GRADED A+
brick-and-mortar

Ans: the presence of a physical storefront and face-to-face customer
experiences



closeout stores

Ans: off-price stores that offer an assortment of brand-name merchandise at
a significant discount off the manufacturer's price



commercial cue

Ans: advertising message that impacts purchase decisions



comparison shopper

Ans: the customer who spends time searching for the best price or deal on
the item she is looking to purchase



convenience stores

Ans: these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout



corporate chain




Sunday, 02 March 2025

, Ans: a company that operates multiple stores under common ownership,
and usually has centralized decision-making



demographics

Ans: quantifiable information about a customer such as household size,
income, education, occupation, and place of residence



department stores

Ans: these stores offer good service and a broad variety and assortment of
products of mid-to-high quality



direct selling

Ans: salespeople contact customers directly in a convenient location, often
at a customer's home; demonstrate product benefits; take orders; and
deliver the products or perform the services



discount selling

Ans: these retailers offer a broad variety of merchandise, limited service,
and low prices



distribution channel

Ans: the chain of businesses through which a good or service passes until it
reaches the end customer



diverse shopper



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