PGA PGM 3.0 LEVEL 2 GOLF OPS QUESTIONS
AND ANSWERS LATEST 2025-2026 EXAM
UPDATE
Why should employees be involved in creating and revising policies or
procedures? - Answer-morale boost, can assess the realism of
policy/procedure expectations with feedback
What is a management tool for defining the structure of the golf
operation? - Answer-Organization chart
Promotion is one of the 4 "Ps" of marketing - Answer-True
Building a brand is a "Moment of truth" opportunity. - Answer-False.
The brand is the sum of the product's culture, product or service
delivery, and customer perceptions and expectations for a specific type
of benefit or experience.
What does the American Marketing Assocation refer to as a name, term,
sign, symbol or design, or combination of them intended to identify the
goods and services of a seller? - Answer-Brand
What is an example of indirect competition to an 18-hole daily fee
facility? - Answer-Local fitness and tennis clubs
, Tried and true practices adopted by other successful facilities should be
the starting point for developing new promotional programs. - Answer-
False
Selling yourself, selling the facility, and selling the game of golf are the
three principal layers of what type of marketing? - Answer-Internal
Which type of marketing strategy includes letters to the editor,
television appearances, speaking engagements, and special needs
programs? - Answer-Public Relations (External)
What is an example of an attraction program at a golf facility? -
Answer-A Half Hour clinic showing new golfers how to properly warm
up
What is one advantage beginning players gain forming friendships
during the learning process? - Answer-More likely to stick with the
game, socialization
Social media is a method that professionals can use to communicate
with potential and existing customers - Answer-True
Cost-benefit analysis is a way to assess a promotional strategy -
Answer-True
, What is a reliable indicator of the effectiveness of a promotional
program targeting retail sales? - Answer-Increases in dollar sales versus
the prior year
How can a facility determine the viability of a promotional program? -
Answer-Cost/Benefit analysis, interviewing customers, written surveys
What is true when promotional dollars are tied directly to business plan
objectives? - Answer-easier to identify the target audience, decide on
promotional vehicles, and establish a budget
How should surveys, focus groups, and sales analyses be used to keep a
facility from wasting money on ineffective promotions? - Answer-Helps
understand the target market
What question should be asked in order to obtain reliable information
for evaluating the effectiveness of a targeted promotional strategy? -
Answer-Was the right audience targeted? Were certain communication
vehicles more effective than others? Were the promotional messages
clear to customers?
How would a facility determine the expense per sale that could be
attributed to a targeted promotional strategy? - Answer-Cost-Benefit
Analysis
, What would be the most reliable means of predicting the likelihood a
proposed promotional plan would be successful? - Answer-Knowing the
target market and being aligned with business plan objectives
Managing play best practices are the same across facility types -
Answer-False
It is illegal for courses that receive any public funds to require a dress
code - Answer-False
As yield management evolve with internet tee time systems and point of
sale systems, traditional phone-based systems will become obsoltete -
Answer-False
When are private facilities exempt from the accommodation
requirements of the ADA? - Answer-If they do not allow any public play
What is an example of facility functions that need written safety
procedures to insure uniform actions of staff? - Answer-golf car policies
According to the USGA Rules of Golf, what type of accommodation
may be made through the adoption of local rules? - Answer-protection of
the course, identifying obstructions
How should the head professional respond to threatening weather? -
Answer-Alert players, stop play and evacuate the course if necessary
AND ANSWERS LATEST 2025-2026 EXAM
UPDATE
Why should employees be involved in creating and revising policies or
procedures? - Answer-morale boost, can assess the realism of
policy/procedure expectations with feedback
What is a management tool for defining the structure of the golf
operation? - Answer-Organization chart
Promotion is one of the 4 "Ps" of marketing - Answer-True
Building a brand is a "Moment of truth" opportunity. - Answer-False.
The brand is the sum of the product's culture, product or service
delivery, and customer perceptions and expectations for a specific type
of benefit or experience.
What does the American Marketing Assocation refer to as a name, term,
sign, symbol or design, or combination of them intended to identify the
goods and services of a seller? - Answer-Brand
What is an example of indirect competition to an 18-hole daily fee
facility? - Answer-Local fitness and tennis clubs
, Tried and true practices adopted by other successful facilities should be
the starting point for developing new promotional programs. - Answer-
False
Selling yourself, selling the facility, and selling the game of golf are the
three principal layers of what type of marketing? - Answer-Internal
Which type of marketing strategy includes letters to the editor,
television appearances, speaking engagements, and special needs
programs? - Answer-Public Relations (External)
What is an example of an attraction program at a golf facility? -
Answer-A Half Hour clinic showing new golfers how to properly warm
up
What is one advantage beginning players gain forming friendships
during the learning process? - Answer-More likely to stick with the
game, socialization
Social media is a method that professionals can use to communicate
with potential and existing customers - Answer-True
Cost-benefit analysis is a way to assess a promotional strategy -
Answer-True
, What is a reliable indicator of the effectiveness of a promotional
program targeting retail sales? - Answer-Increases in dollar sales versus
the prior year
How can a facility determine the viability of a promotional program? -
Answer-Cost/Benefit analysis, interviewing customers, written surveys
What is true when promotional dollars are tied directly to business plan
objectives? - Answer-easier to identify the target audience, decide on
promotional vehicles, and establish a budget
How should surveys, focus groups, and sales analyses be used to keep a
facility from wasting money on ineffective promotions? - Answer-Helps
understand the target market
What question should be asked in order to obtain reliable information
for evaluating the effectiveness of a targeted promotional strategy? -
Answer-Was the right audience targeted? Were certain communication
vehicles more effective than others? Were the promotional messages
clear to customers?
How would a facility determine the expense per sale that could be
attributed to a targeted promotional strategy? - Answer-Cost-Benefit
Analysis
, What would be the most reliable means of predicting the likelihood a
proposed promotional plan would be successful? - Answer-Knowing the
target market and being aligned with business plan objectives
Managing play best practices are the same across facility types -
Answer-False
It is illegal for courses that receive any public funds to require a dress
code - Answer-False
As yield management evolve with internet tee time systems and point of
sale systems, traditional phone-based systems will become obsoltete -
Answer-False
When are private facilities exempt from the accommodation
requirements of the ADA? - Answer-If they do not allow any public play
What is an example of facility functions that need written safety
procedures to insure uniform actions of staff? - Answer-golf car policies
According to the USGA Rules of Golf, what type of accommodation
may be made through the adoption of local rules? - Answer-protection of
the course, identifying obstructions
How should the head professional respond to threatening weather? -
Answer-Alert players, stop play and evacuate the course if necessary
