MGRADES EXAMS
Domain 2 of GMETRIX UPDATED Exam
Questions and CORRECT Answers
Target Market - CORRECT ANSWER - The customer group to which a company markets
its products/services too
value proposition - CORRECT ANSWER - A statement that explains to customers why
they should do business with your company
Pricing - CORRECT ANSWER - The payment amount a company charges for the
product/service they sell
Primary Data - CORRECT ANSWER - Firsthand research like surveys, focus groups,
interviews, statistical data, and is the most reliable type of data
Secondary Data - CORRECT ANSWER - Commonly an interpretation of primary data, so
it contains personal bias, other people, articles from the internet, company newsletter, info
collected from census, and academic journals
Direct competitors - CORRECT ANSWER - Business that sell the same or similar
products/services you sell
Indirect competitors - CORRECT ANSWER - Businesses that sell products that are
different from yours but are similar enough that their product could satisfy the same need
SWOT analysis - CORRECT ANSWER - a planning tool used to document a companies
strengths, weaknesses, opportunities, and threats
Strengths - CORRECT ANSWER - qualities that surpass competitors, internal resources
such as skilled staff, tangible access like top of line equipment
,MGRADES EXAMS
Weaknesses - CORRECT ANSWER - Areas in which your company is lacking, and as a
result maybe holding the company back. Could be limited resources or financial limitations
Opportunities - CORRECT ANSWER - Anything that could increase your sales and grow
your company.
Threats - CORRECT ANSWER - Anything that poses risk to your companies success and
growth. Examples are new competitors, negative media coverage, or environmental changes.
What is marketing used for? - CORRECT ANSWER - Marketing is used to build your
brand, attract qualified lieges, and ultimately increase your sales
Digital marketing platforms - CORRECT ANSWER - Good, because so much people use
the internet. 4.66 billion users used the internet in January 2021. Examples are Social media
platforms, Influencers, and Email
Search Engine Optimization (SEO) - CORRECT ANSWER - Is accomplished by
companies using specific technical elements to insure that the search engine crawlers easily find
and index the content, placing their article in the top of the search results
Pay-Per-Click (PPC) - CORRECT ANSWER - This method lets marketers place ads on
websites within search engines. They pay a fee each time someone clicks on the ad and is
directed to the business's website.
Video marketing - CORRECT ANSWER - Create ads and share them on social media
platforms
Television advertising - CORRECT ANSWER - The most dominant medium. With the
variety of channels that cable television offers, marketing teams, can target specific audiences
with their marketing campaigns.
, MGRADES EXAMS
Mail marketing - CORRECT ANSWER - accomplished by mailing things like postcards,
coupons, and dimensional mailers. Higher success rate than email marketing.
Newspaper marketing - CORRECT ANSWER - not very good, but is good because you
can target specific geographic locations.
Billboard - CORRECT ANSWER - Effective ways for large audiences, seen on freeways,
buses, and on benches throughout cities
What does Analyzing data provide companies? - CORRECT ANSWER - Provides
companies with valuable insights into where they are under/over performing
What are the four segments of Data? - CORRECT ANSWER - Behavioral, geographic,
demographic, and psychographic
Behavioral Data - CORRECT ANSWER - Collected by observing customers behaviors to
understand their buying habits. Allows companies to anticipate their customers needs and
behaviors.
Geographical Data - CORRECT ANSWER - Provides companies with their customers
locations, to see the areas with the high or low sale volumes.
Demographic Data - CORRECT ANSWER - Statistical information about customers like
their age, gender, ethnicity, income, and employment.
Psychographic Data - CORRECT ANSWER - Provides companies with information about
their customers values, personality traits, motivations, and how they view the world.
What does CAC stand for? - CORRECT ANSWER - Customer Acquisition Cost
Domain 2 of GMETRIX UPDATED Exam
Questions and CORRECT Answers
Target Market - CORRECT ANSWER - The customer group to which a company markets
its products/services too
value proposition - CORRECT ANSWER - A statement that explains to customers why
they should do business with your company
Pricing - CORRECT ANSWER - The payment amount a company charges for the
product/service they sell
Primary Data - CORRECT ANSWER - Firsthand research like surveys, focus groups,
interviews, statistical data, and is the most reliable type of data
Secondary Data - CORRECT ANSWER - Commonly an interpretation of primary data, so
it contains personal bias, other people, articles from the internet, company newsletter, info
collected from census, and academic journals
Direct competitors - CORRECT ANSWER - Business that sell the same or similar
products/services you sell
Indirect competitors - CORRECT ANSWER - Businesses that sell products that are
different from yours but are similar enough that their product could satisfy the same need
SWOT analysis - CORRECT ANSWER - a planning tool used to document a companies
strengths, weaknesses, opportunities, and threats
Strengths - CORRECT ANSWER - qualities that surpass competitors, internal resources
such as skilled staff, tangible access like top of line equipment
,MGRADES EXAMS
Weaknesses - CORRECT ANSWER - Areas in which your company is lacking, and as a
result maybe holding the company back. Could be limited resources or financial limitations
Opportunities - CORRECT ANSWER - Anything that could increase your sales and grow
your company.
Threats - CORRECT ANSWER - Anything that poses risk to your companies success and
growth. Examples are new competitors, negative media coverage, or environmental changes.
What is marketing used for? - CORRECT ANSWER - Marketing is used to build your
brand, attract qualified lieges, and ultimately increase your sales
Digital marketing platforms - CORRECT ANSWER - Good, because so much people use
the internet. 4.66 billion users used the internet in January 2021. Examples are Social media
platforms, Influencers, and Email
Search Engine Optimization (SEO) - CORRECT ANSWER - Is accomplished by
companies using specific technical elements to insure that the search engine crawlers easily find
and index the content, placing their article in the top of the search results
Pay-Per-Click (PPC) - CORRECT ANSWER - This method lets marketers place ads on
websites within search engines. They pay a fee each time someone clicks on the ad and is
directed to the business's website.
Video marketing - CORRECT ANSWER - Create ads and share them on social media
platforms
Television advertising - CORRECT ANSWER - The most dominant medium. With the
variety of channels that cable television offers, marketing teams, can target specific audiences
with their marketing campaigns.
, MGRADES EXAMS
Mail marketing - CORRECT ANSWER - accomplished by mailing things like postcards,
coupons, and dimensional mailers. Higher success rate than email marketing.
Newspaper marketing - CORRECT ANSWER - not very good, but is good because you
can target specific geographic locations.
Billboard - CORRECT ANSWER - Effective ways for large audiences, seen on freeways,
buses, and on benches throughout cities
What does Analyzing data provide companies? - CORRECT ANSWER - Provides
companies with valuable insights into where they are under/over performing
What are the four segments of Data? - CORRECT ANSWER - Behavioral, geographic,
demographic, and psychographic
Behavioral Data - CORRECT ANSWER - Collected by observing customers behaviors to
understand their buying habits. Allows companies to anticipate their customers needs and
behaviors.
Geographical Data - CORRECT ANSWER - Provides companies with their customers
locations, to see the areas with the high or low sale volumes.
Demographic Data - CORRECT ANSWER - Statistical information about customers like
their age, gender, ethnicity, income, and employment.
Psychographic Data - CORRECT ANSWER - Provides companies with information about
their customers values, personality traits, motivations, and how they view the world.
What does CAC stand for? - CORRECT ANSWER - Customer Acquisition Cost
