MNM2615
Assignment 3 PORTFOLIO Semester 1 2025
Unique Number:
Due date: 13 May 2025
TABLE OF CONTENTS 6 DIFFERENT COMPANIES ANSWERS PROVIDED
UBUNTU MEDIA (media company) ........................................................................ 3
LULU’S TRADING PTY LTD (Fruit and vegetables)............................................ 18
SAFARI HORIZONS (tourism company) ............................................................. 35
MATIYA APPAREL (clothing company) .............................................................. 49
PRIME STEEL SOLUTIONS (PTY) LTD (manufacturing company) ................... 63
KAYATECH SOLUTIONS (tech company) ........................................................... 77
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
TABLE OF CONTENTS 6 DIFFERENT COMPANIES ANSWERS PROVIDED
UBUNTU MEDIA (media company) ....................................................................... 3
LULU’S TRADING PTY LTD (Fruit and vegetables) ........................................... 18
SAFARI HORIZONS (tourism company) ............................................................. 35
MATIYA APPAREL (clothing company) ............................................................. 49
PRIME STEEL SOLUTIONS (PTY) LTD (manufacturing company) .................. 63
KAYATECH SOLUTIONS (tech company) .......................................................... 77
, For additional support +27 81 278 3372
UBUNTU MEDIA (media company)
LEVERAGING DEMOGRAPHICS AND CONSUMER CULTURE FOR SME
GROWTH: THE CASE OF UBUNTU MEDIA
INTRODUCTION
Small and medium-sized enterprises (SMEs) in Africa operate in a dynamic
environment shaped by rapid technological advances, shifting consumer cultures,
and diverse demographic trends (Asongu & Le Roux, 2017). As mobile and internet
access continue to grow, African consumers gain greater exposure to digital
platforms, driving changes in buying behavior and marketing practices (Wyche,
Schoenebeck, & Forte, 2013). For SMEs to remain competitive, it is essential that
they understand demographic factors such as age, income, education, and
geographic distribution, while also appreciating the influence of cultural values and
norms on consumer decision-making (Chavula, 2013).
This report focuses on Ubuntu Media, a South African digital marketing and content-
creation SME, to illustrate how demographic insights and African consumer culture
can guide marketing strategies. By delving into the background of Ubuntu Media,
exploring demographic concepts, and examining African consumer culture, this
report demonstrates how population implications can shape an SME’s marketing
structure and long-term success.
SECTION 1: BACKGROUND OF SME/SMME
BACKGROUND: QUESTION 1
Ubuntu Media is a Johannesburg-based SME founded in 2016. The company began
as a small content-creation service, assisting local businesses with social media
posts, blog writing, and graphic design. Over time, Ubuntu Media expanded its
services to include digital marketing strategy, branding consultancy, and video
production. Its primary clientele consists of community-based organizations,
emerging entrepreneurs, and NGOs seeking to enhance their online presence while
adhering to budget constraints.
Assignment 3 PORTFOLIO Semester 1 2025
Unique Number:
Due date: 13 May 2025
TABLE OF CONTENTS 6 DIFFERENT COMPANIES ANSWERS PROVIDED
UBUNTU MEDIA (media company) ........................................................................ 3
LULU’S TRADING PTY LTD (Fruit and vegetables)............................................ 18
SAFARI HORIZONS (tourism company) ............................................................. 35
MATIYA APPAREL (clothing company) .............................................................. 49
PRIME STEEL SOLUTIONS (PTY) LTD (manufacturing company) ................... 63
KAYATECH SOLUTIONS (tech company) ........................................................... 77
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
TABLE OF CONTENTS 6 DIFFERENT COMPANIES ANSWERS PROVIDED
UBUNTU MEDIA (media company) ....................................................................... 3
LULU’S TRADING PTY LTD (Fruit and vegetables) ........................................... 18
SAFARI HORIZONS (tourism company) ............................................................. 35
MATIYA APPAREL (clothing company) ............................................................. 49
PRIME STEEL SOLUTIONS (PTY) LTD (manufacturing company) .................. 63
KAYATECH SOLUTIONS (tech company) .......................................................... 77
, For additional support +27 81 278 3372
UBUNTU MEDIA (media company)
LEVERAGING DEMOGRAPHICS AND CONSUMER CULTURE FOR SME
GROWTH: THE CASE OF UBUNTU MEDIA
INTRODUCTION
Small and medium-sized enterprises (SMEs) in Africa operate in a dynamic
environment shaped by rapid technological advances, shifting consumer cultures,
and diverse demographic trends (Asongu & Le Roux, 2017). As mobile and internet
access continue to grow, African consumers gain greater exposure to digital
platforms, driving changes in buying behavior and marketing practices (Wyche,
Schoenebeck, & Forte, 2013). For SMEs to remain competitive, it is essential that
they understand demographic factors such as age, income, education, and
geographic distribution, while also appreciating the influence of cultural values and
norms on consumer decision-making (Chavula, 2013).
This report focuses on Ubuntu Media, a South African digital marketing and content-
creation SME, to illustrate how demographic insights and African consumer culture
can guide marketing strategies. By delving into the background of Ubuntu Media,
exploring demographic concepts, and examining African consumer culture, this
report demonstrates how population implications can shape an SME’s marketing
structure and long-term success.
SECTION 1: BACKGROUND OF SME/SMME
BACKGROUND: QUESTION 1
Ubuntu Media is a Johannesburg-based SME founded in 2016. The company began
as a small content-creation service, assisting local businesses with social media
posts, blog writing, and graphic design. Over time, Ubuntu Media expanded its
services to include digital marketing strategy, branding consultancy, and video
production. Its primary clientele consists of community-based organizations,
emerging entrepreneurs, and NGOs seeking to enhance their online presence while
adhering to budget constraints.
