C201 Business Acumen Exam Questions With
Correct Answers
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - correct answer(s) ✔✔ Evaluating
results
What is the result of a company increasing the delegation of authority and the span of
control? - correct answer(s) ✔✔ Increased number of direct reports per manager
Which two key elements does an effective organization include? - correct answer(s) ✔✔
Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
correct answer(s) ✔✔ It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - correct
answer(s) ✔✔ 1) Define job requirements, 2) Contact and visit colleges for applicants/interns,
3) Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow
up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - correct
answer(s) ✔✔ Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? - correct answer(s) ✔✔ Departmentalization
,A high tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sits. Which type of competitive advantage is this company
leveraging? - correct answer(s) ✔✔ Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? - correct answer(s) ✔✔ Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - correct answer(s) ✔✔ When demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign? -
correct answer(s) ✔✔ An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - correct answer(s) ✔✔
Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. -
correct answer(s) ✔✔ Target Market, Sales revenue goals, Plan implementation timeline (not
on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers -
correct answer(s) ✔✔ Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - correct answer(s) ✔✔ Buyers face organizational influences in addition to
, their own preferences, purchasers often invite selected providers to bid on a purchase, a
group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers - correct answer(s) ✔✔ cultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. - correct answer(s) ✔✔ Consumable supplies, accessories
to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an the lotion as an insect repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers - correct answer(s) ✔✔ Adding new
users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - correct answer(s) ✔✔ It conveys an image, it depicts
trademark protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? - correct answer(s) ✔✔ Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? - correct answer(s) ✔✔ retail
Which three tasks are key responsibilities of operations managers? Choose 3 answers - correct
answer(s) ✔✔ Planning the overall production process, implementing the production plan,
determine the best layout for the firm's facilities.
Correct Answers
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - correct answer(s) ✔✔ Evaluating
results
What is the result of a company increasing the delegation of authority and the span of
control? - correct answer(s) ✔✔ Increased number of direct reports per manager
Which two key elements does an effective organization include? - correct answer(s) ✔✔
Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
correct answer(s) ✔✔ It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - correct
answer(s) ✔✔ 1) Define job requirements, 2) Contact and visit colleges for applicants/interns,
3) Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow
up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - correct
answer(s) ✔✔ Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? - correct answer(s) ✔✔ Departmentalization
,A high tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sits. Which type of competitive advantage is this company
leveraging? - correct answer(s) ✔✔ Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? - correct answer(s) ✔✔ Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - correct answer(s) ✔✔ When demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign? -
correct answer(s) ✔✔ An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - correct answer(s) ✔✔
Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. -
correct answer(s) ✔✔ Target Market, Sales revenue goals, Plan implementation timeline (not
on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers -
correct answer(s) ✔✔ Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - correct answer(s) ✔✔ Buyers face organizational influences in addition to
, their own preferences, purchasers often invite selected providers to bid on a purchase, a
group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers - correct answer(s) ✔✔ cultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. - correct answer(s) ✔✔ Consumable supplies, accessories
to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an the lotion as an insect repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers - correct answer(s) ✔✔ Adding new
users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - correct answer(s) ✔✔ It conveys an image, it depicts
trademark protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? - correct answer(s) ✔✔ Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? - correct answer(s) ✔✔ retail
Which three tasks are key responsibilities of operations managers? Choose 3 answers - correct
answer(s) ✔✔ Planning the overall production process, implementing the production plan,
determine the best layout for the firm's facilities.
