C201 Business Acumen Exam Questions With
Correct Answers
Which /part /of /the /organizing /process /aids /in /effective /and /efficient /progress /toward /planned
/goals /and /often /results /in /changes /within /the /organization?
A. /Promoting /vision
B. /Evaluating /results
C. /Turning /strategy /into /action
D. /Determining /the /specific /activities /- /verified /answer(s)-✔✔B. /Evaluating /results
What /is /the /result /of /a /company /increasing /the /delegation /of /authority /and /the /span /of
/control?
A. /Centralized /decision /making
B. /Increased /number /of /managers /at /the /upper /management /level
C. /Increased /number /of /direct /reports /per /manager
D. /Increased /decision-making /authority /given /to /employees /- /verified /answer(s)-✔✔D.
/Increased /decision-making /authority /given /to /employees
Which /two /key /elements /does /an /effective /organization /include?Choose /2 /answers
A. /Human /interaction
B. /Compensation
C. /Safety
,D. /Structure /- /verified /answer(s)-✔✔Human /Interaction /and /Structure
Why /does /a /line /organizational /structure /function /most /effectively /in /a /crisis /situation?
A. /It /provides /specialized /expertise, /advice, /and /guidance.
B. /It /draws /on /temporary /resources /needed /in /an /emergency.
C. /It /establishes /a /direct /flow /of /authority.
D. /It /places /authority /in /the /hands /of /a /group /of /individuals /rather /than /a /single /person. /-
verified /answer(s)-✔✔C. /It /establishes /a /direct /flow /of /authority.
/
A /company /might /divide /itself /into /smaller /groups /that /best /match /the /types /of /customers /it
/serves. /What /is /this /is /an /example /of?
A. /Departmentalization
B. /Organization
C. /Strategic /Planning
D. /Decentralization /- /verified /answer(s)-✔✔A. /Departmentalization
Which /primary /driver /does /management /use /for /an /organization's /structure?
A. /Ease /of /employee /interaction
B. /Hierarchical /accountability
C. /Company /business /processes
D. /Achievement /of /company /goals /- /verified /answer(s)-✔✔D. /Achievement /of /company /goals
Which /step /in /the /organizing /process /results /in /management /grouping /work /activities /into
/units /within /the /organization?
,A. /Delegation
B. /Centralization
C. /Decentralization
D. /Departmentalization /- /verified /answer(s)-✔✔D. /Departmentalization
A /high-tech /startup /company /is /launching /a /marketing /campaign /for /its /new /social /media
/portal /by /highlighting /how /the /portal /exceeds /the /connectivity /and /collaboration /capabilities
/of /all /other /social /media /sites.Which /type /of /competitive /advantage /is /this /company
/leveraging?
A. /Brand /recognition
B. /Customer /loyalty
C. /Price
D. /Product /- /verified /answer(s)-✔✔D. /Product
Which /marketing /strategy /is /devoted /to /maintaining /continuous /bottom /line /prices /rather
/than /relying /on /short-term /price-cutting /tactics /such /as /cents-off /coupons, /rebates, /and
/special /sales?
A. /Skimming /pricing
B. /Penetration /pricing
C. /Cost-based /pricing
D. /Everyday /low /pricing /- /verified /answer(s)-✔✔D. /Everyday /low /pricing
When /would /a /pull /promotional /strategy /enhance /a /competitive /advantage /to /market /a
/product /better /than /a /push /strategy?
, A. /When /the /product /is /best /sold /through /personal /selling /activities.
B. /When /demand /for /the /product /is /driven /by /marketing /intermediaries.
C. /When /demand /for /the /product /is /driven /by /the /end /user.
D. /By /combining /messages /of /price-value, /product /differentiation, /and /prestige /into /a /focused
/campaign. /- /verified /answer(s)-✔✔C. /When /demand /for /the /product /is /driven /by /the /end
/user.
Which /marketing /tool /is /often /used /to /build /effective /relationship /marketing /campaigns?
A. /Affinity /programs
B. /Logistics
C. /Distribution /strategies
D. /Product /mix /- /verified /answer(s)-✔✔A. /Affinity /programs
Which /element /of /the /promotional /mix /has /the /advantage /of /messaging /that /can /be /tailored
/for /each /customer, /but /the /disadvantage /of /a /high /cost /per /contact?
A. /Advertising
B. /Personal /selling
C. /Sales /promotion
D. /Sponsorships /- /verified /answer(s)-✔✔B. /Personal /selling
What /three /factors /should /be /addressed /in /a /successful /marketing /plan? /Choose /3 /answers
A. /Target /market
B. /Product /gross /margin /target
C. /Sales /revenue /goals
Correct Answers
Which /part /of /the /organizing /process /aids /in /effective /and /efficient /progress /toward /planned
/goals /and /often /results /in /changes /within /the /organization?
A. /Promoting /vision
B. /Evaluating /results
C. /Turning /strategy /into /action
D. /Determining /the /specific /activities /- /verified /answer(s)-✔✔B. /Evaluating /results
What /is /the /result /of /a /company /increasing /the /delegation /of /authority /and /the /span /of
/control?
A. /Centralized /decision /making
B. /Increased /number /of /managers /at /the /upper /management /level
C. /Increased /number /of /direct /reports /per /manager
D. /Increased /decision-making /authority /given /to /employees /- /verified /answer(s)-✔✔D.
/Increased /decision-making /authority /given /to /employees
Which /two /key /elements /does /an /effective /organization /include?Choose /2 /answers
A. /Human /interaction
B. /Compensation
C. /Safety
,D. /Structure /- /verified /answer(s)-✔✔Human /Interaction /and /Structure
Why /does /a /line /organizational /structure /function /most /effectively /in /a /crisis /situation?
A. /It /provides /specialized /expertise, /advice, /and /guidance.
B. /It /draws /on /temporary /resources /needed /in /an /emergency.
C. /It /establishes /a /direct /flow /of /authority.
D. /It /places /authority /in /the /hands /of /a /group /of /individuals /rather /than /a /single /person. /-
verified /answer(s)-✔✔C. /It /establishes /a /direct /flow /of /authority.
/
A /company /might /divide /itself /into /smaller /groups /that /best /match /the /types /of /customers /it
/serves. /What /is /this /is /an /example /of?
A. /Departmentalization
B. /Organization
C. /Strategic /Planning
D. /Decentralization /- /verified /answer(s)-✔✔A. /Departmentalization
Which /primary /driver /does /management /use /for /an /organization's /structure?
A. /Ease /of /employee /interaction
B. /Hierarchical /accountability
C. /Company /business /processes
D. /Achievement /of /company /goals /- /verified /answer(s)-✔✔D. /Achievement /of /company /goals
Which /step /in /the /organizing /process /results /in /management /grouping /work /activities /into
/units /within /the /organization?
,A. /Delegation
B. /Centralization
C. /Decentralization
D. /Departmentalization /- /verified /answer(s)-✔✔D. /Departmentalization
A /high-tech /startup /company /is /launching /a /marketing /campaign /for /its /new /social /media
/portal /by /highlighting /how /the /portal /exceeds /the /connectivity /and /collaboration /capabilities
/of /all /other /social /media /sites.Which /type /of /competitive /advantage /is /this /company
/leveraging?
A. /Brand /recognition
B. /Customer /loyalty
C. /Price
D. /Product /- /verified /answer(s)-✔✔D. /Product
Which /marketing /strategy /is /devoted /to /maintaining /continuous /bottom /line /prices /rather
/than /relying /on /short-term /price-cutting /tactics /such /as /cents-off /coupons, /rebates, /and
/special /sales?
A. /Skimming /pricing
B. /Penetration /pricing
C. /Cost-based /pricing
D. /Everyday /low /pricing /- /verified /answer(s)-✔✔D. /Everyday /low /pricing
When /would /a /pull /promotional /strategy /enhance /a /competitive /advantage /to /market /a
/product /better /than /a /push /strategy?
, A. /When /the /product /is /best /sold /through /personal /selling /activities.
B. /When /demand /for /the /product /is /driven /by /marketing /intermediaries.
C. /When /demand /for /the /product /is /driven /by /the /end /user.
D. /By /combining /messages /of /price-value, /product /differentiation, /and /prestige /into /a /focused
/campaign. /- /verified /answer(s)-✔✔C. /When /demand /for /the /product /is /driven /by /the /end
/user.
Which /marketing /tool /is /often /used /to /build /effective /relationship /marketing /campaigns?
A. /Affinity /programs
B. /Logistics
C. /Distribution /strategies
D. /Product /mix /- /verified /answer(s)-✔✔A. /Affinity /programs
Which /element /of /the /promotional /mix /has /the /advantage /of /messaging /that /can /be /tailored
/for /each /customer, /but /the /disadvantage /of /a /high /cost /per /contact?
A. /Advertising
B. /Personal /selling
C. /Sales /promotion
D. /Sponsorships /- /verified /answer(s)-✔✔B. /Personal /selling
What /three /factors /should /be /addressed /in /a /successful /marketing /plan? /Choose /3 /answers
A. /Target /market
B. /Product /gross /margin /target
C. /Sales /revenue /goals
