TEST BANK For Operations and Supply Chain Management, 11th Edition by Roberta S. Russell, Bernard W. Taylor, Verified Chapters 1 - 17, Complete Newest Version Edition 2024

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ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
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MULTIPLEqCHOICEq-
qChooseqtheqoneqalternativeqthatqbestqcompletesqtheqstatementqorqanswersqtheqquestion.


1) ChobaniqintroducedqaqGreek-styleqyogurtqinqresponseqto


A) anqincreasedqinterestqinqMediterraneanqculture.
B) modernqdairy-farmingqtechniques.
C) aqreducedqinterestqinqhealthqfood.
D) changingqtastesqofqAmericanqconsumers.
E) theqmarketabilityqofqkid-friendlyqfoods.



2) Fromqitsqinception,qwhereqdidqChobaniqwantqtoqplaceqitsqyogurt?


A) inqorganicqfoodsqsectionqofqmajorqgroceryqstoreqchains
B) inqwarehouseqclubqstoresqlikeqSam'sqClubqorqCostco
C) inqtheqdairyqcaseqofqmajorqgroceryqstoreqchains
D) inqmassqmerchandiseqstoresqlikeqTarget
E) inqindependentqorganicqcooperatives,qfarmer'sqmarkets,qandqmajorqorganicqgroceryq
storesqlikeqWholeqFoodsqorqSprouts



3) WhichqofqtheqfollowingqmarketingqmixqstrategiesqhasqChobaniqusedqtoqsellqitsqyogurt?


A) pricedqtheqChobaniqyogurtqlineqbelowqDannon’sqtoqincreaseqmarketqshare
B) sponsoredqU.S.qOlympicqandqParalympicqteams
C) offeredqsweeterqproductsqtoqincreaseqsalesqoverqcompetitorqYoplait
D) introducedqaqnewqlineqofqflavoredqcoffeeqcreamers
E) stoppedqairingqtelevisionqadsqinqorderqtoqpromoteqanqactiveqlifestyle



4) Whichqstatementqaboutqmarketingqisqmostqaccurate?




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Marketing 15th Edition by Kerin CH01
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A) Unlessqyouqtakeqaqmarketingqclass,qyouqwillqneverqtrulyqknowqanythingqaboutq
marketing.
B) Marketingqisqnothingqmoreqthanqcommonqsense.
C) Marketingqrequiresqanqinnateqsenseqofqcreativity;qyouqeitherqhaveqitqorqyouqdon't.
D) Youqcanqcallqyourselfqaqmarketingqexpertqonlyqifqyouqhaveqsoldqsomethingqforqa
profit.
E) Youqhaveqsignificantqmarketingqexpertiseqsinceqyouqmakeqmarketing-relatedqdecisions
everyqday.



5) ElonqMuskqwasqinvolvedqinqtheqinceptionqofqallqofqtheqfollowingqcompaniesq q except
which?


A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink



6) Marketingqrefersqtoqthe


A) researchqandqdevelopmentqofqnewqproductsqthatqexistingqcustomersqwantqtoqpurchase.
B) expansionqofqcompaniesqintoqotherqcountries.
C) processqofqidentifyingqtheqbestqlocalqplantsqtoqserveqparticularqgeographicqmarkets.
D) activityqinvolvedqinqgettingqaqproductqorqserviceqfromqtheqmanufacturerqtoqtheq
ultimateqconsumersqandqorganizationalqbuyers.
E) activity,qsetqofqinstitutions,qandqprocessesqforqcreating,qcommunicating,qdelivering,q
andqexchangingqofferingsqthatqhaveqvalueqforqcustomers,qclients,qpartners,qandqsocietyqatqlarge.



7) Theqactivity,qsetqofqinstitutions,qandqprocessesqforqcreating,qcommunicating,qdelivering,qa
ndqexchangingqofferingsqthatqhaveqvalueqforqcustomers,qclients,qpartners,qandqsocietyqatqlargeqisqre
ferredqtoqas




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Marketing 15th Edition by Kerin CH01
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A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.



8) Allqofqtheqfollowingqareqtrueqaboutqmarketingqexceptqwhich?

A) Marketingqisqaqbroaderqactivityqthanqadvertising.
B) Marketingqstressesqtheqimportanceqofqdeliveringqgenuineqbenefitsqinqtheqofferingsqofq
goods,qservices,qandqideasqsoldqtoqcustomers.
C) Successfulqmarketingqusuallyqresultsqinqoneq"winner"qandqoneqorqmoreq"losers."
D) Whenqanqorganizationqengagesqinqmarketing,qitqshouldqalsoqcreateqvalueqforqitsqp
artnersqandqsociety.
E) Marketingqisqaqbroaderqactivityqthanqpersonalqselling.



9) Whatqdoqanqorganization'sqstockholders,qitsqsuppliers,qitsqemployees,qitsqcustomers,qandqs
ocietyqatqlargeqallqshareqwhatqhaveqinqcommonqwithqregardqtoqanqorganization?


A) Allqshouldqbenefitqfromqtheqmarketingqofqanqorganization'sqoffering.
B) Everyoneqhasqaqsayqinqthequltimateqdesignqofqaqproduct.
C) Everyoneqisqlegallyqculpableqifqsomethingqgoesqwrongqwithqaqproduct.
D) Allqhaveqtoqmakeqsomeqtypeqofqdirectqfinancialqinvestmentqinqtheqorganizationqsoqitqc
anqprofitablyqsellqitsqproducts.
E) Allquseqtheqproductsqand/orqservicesqmarketedqbyqtheqorganization.



10) Mizunoqdesignsqandqsellsqhigh-
qualityqbaseballqgloves.qWhoqlikelyqbenefitsqfromqtheqfirm'sqmarketingqactivitiesqforqitsqglove
s?




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A) aqbaseballqorqsoftballqplayerqwhoqpurchasesqaqnewqMizunoqglove
B) theqDick'sqSportingqGoodsqsalespersonqwhoqsellsqaqcustomerqaqMizunoqglove
C) theqsupplierqwhoqprovidedqtheqleatherqtoqMizuno
D) theqshareholdersqofqMizuno,qtheqcompanyqthatqdesignsqandqmanufacturesqtheqgloves
E) Allqstakeholders,qevenqsocietyqatqlarge



11) Toqserveqbothqbuyersqandqsellers,qmarketingqseeksqtoq
andqsatisfyqtheqneedsqandqwantsqofqprospectiveqcustomers.


A) change
B) circumvent
C) deny
D) discover
E) measure



12) Toqserveqbothqbuyersqandqsellers,qmarketingqseeksqtoqdiscoverqandq
theqneedsqandqwantsqofqprospectiveqcustomers.


A) change
B) satisfy
C) circumvent
D) align
E) preserve



13) Whetherqanqindividualqisqconsideringqaqpurchaseqforqpersonalqorqhouseholdquse,qorqanqo
rganizationqisqbuyingqforqitsqownquseqorqforqresale,qtheqindividualqorqorganizationqwouldqbeqco
nsidered




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