Solution
Empathize
A. Explain how to implement the process of empathy in the design thinking process in the chosen
scenario, including any additional information to better understand the situation and from whom
or where the needed information could be found.
Problem-solving involves several critical elements, one of which is cultivating empathy for the
experiences and emotions of those impacted by the issue. Empathy allows us to set aside preconceived
notions and focus on understanding the perspectives and needs of others. To achieve this, it’s essential to
step into their shoes and gain a more profound insight into their challenges and requirements.
This process lays the groundwork for developing effective solutions. In the context of the amusement
park scenario, collecting information from multiple sources is vital. Internally, this may include seeking
input from various departments within the company through interviews, applying the "5 Whys"
technique, conducting observations, and reviewing industry trends. Externally, understanding the ride-
goers’ perspectives can be achieved by analyzing social media feedback, conducting interviews, and
distributing surveys.
Compiling and analyzing this data reduces reliance on instinctive decisions, which are often influenced
by biases. The overall success of the project heavily depends on how thoroughly this step is executed.
Define
B. Summarize the problem that needs to be solved in your chosen scenario.
The park is considering two strategies for business growth. The first option is to construct a large roller
coaster to attract thrill-seekers, increasing park attendance. The second option is to cater to the existing
family-oriented audience by adding multiple smaller rides. Both choices must address constraints such as
a limited budget, restricted space, and the cost and maintenance of the new attractions. These factors will
ultimately affect the park's operations and visitor experience.
Ideate
C. Discuss two possible solutions to the stated problem.
Solution 1:
Develop a large roller coaster to attract new visitors to the park. This would broaden the park’s appeal and
potentially increase attendance significantly, boosting revenue to offset the costs of construction and
maintenance. However, this could alienate the park’s loyal family audience, potentially reducing their
return visits.
Solution 2:
Install multiple smaller rides to enhance the experience for families with younger children, maintaining
the park's family-friendly atmosphere. While this could strengthen the park's appeal to its current
audience, it may not significantly increase attendance, and the operating costs of the new rides might
outweigh the benefits.
C1. Select one of the discussed solutions and explain why the selected solution is superior to the