Purdue Global University
MT203
In today's rapidly evolving business landscape, the significance of aligning compensation
and evaluation strategies with overarching objectives and innovation goals cannot be overstated.
Braintrust, a forward-thinking organization, has recently established new objectives and an
innovation strategy that is pivotal in driving growth and maintaining its market position. This
essay delves into how Braintrust successfully combined its return and appraisal systems with
these innovative directives, guaranteeing personnel are encouraged and fulfilled, contributing to
the company's success.
The company should implement a multi-faceted approach to align compensation with
Braintrust's objectives and innovation strategy. First, base salaries should be adjusted to remain
competitive, attracting and retaining top talent capable of driving innovation. Regular market
comparisons will ensure Braintrust's compensation packages are attractive to highly skilled
professionals. Second, performance-based bonuses tied directly to innovation milestones and
successful implementation of new ideas can incentivize employees to contribute to the
, company's innovative efforts actively. Lastly, long-term incentives such as stocks can align
employees' interests with the company's continued growth and innovation goals. With carefully
designed vesting schedules, these incentives encourage sustained commitment to Braintrust's
objectives and innovation projects.
Complementing the compensation structure, Braintrust should adopt evaluation methods
that reinforce its new objectives and innovation strategy. Objective-based evaluations such as
SMART goals ensure that individual performance is directly tied to company objectives.
Regular check-ins allow for progress tracking and timely feedback, keeping employees focused
on innovation-driven goals. Implementing a suggestion system enables a complete view of