CORRECT/ACCURATE ANSWERS
In a(n) Hint, displayed below___________ a buyer continues to
purchase a product from a seller out of habit
functional relationship
affiliative selling relationship
strategic partnership
functional relationship
An individual who notifies purchasing agents or lobbies executives
within an organization about a product or service.
Influencer
Gatekeeper
User
Initiator
Initiator
This individual purchases products from other companies that can
help the organization to achieve a business advantage
Economic Buyer
Infrastructure Buyer
User Buyer
, Economic Buyer
In a____________, a purchaser buys the same product in the same
quantities from the same vendor
new task purchase
straight rebuy
modified rebuy
straight rebuy
while in a ____________ a company buys the same type of product
it has in the past but with changes.
modified rebuy
new task purchase
straight rebuy
modified rebuy
What are the strategies, priorities, and performance metrics that
influence business-to-business (B2B) transactions?
Business environment
Individual factors
Organizational factors
Regulatory environment
Organizational factors
while in a(n) Hint, displayed below____________ a buyer expects a
certain level of expertise from a seller and is unlikely to make a
purchase without it.
functional relationship
strategic partnership
affiliative selling relationship