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IAB Formulas Test Questions Answered Correctly Latest 2025

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IAB Formulas Test Questions Answered Correctly Latest 2025 CPM (Cost Per Thousand) - Answers CPM = (Cost/Impressions) x 1000 CPC (Cost Per Click) - Answers CPC = Cost/Clicks CTR (Click Through Rate) - Answers CTR = (Clicks/Impressions) x 100 CPL (Cost Per Lead) - Answers CPL = Cost/Leads CPE (Cost Per Engagement) - Answers CPE = Cost/Engagement Site Index - Answers Site Index = (% Composition of site/% composition of base audience) x 100 ER (Engagement Rate) - Answers ER = (Engagement/Impressions) x 100 eCPM (Effective CPM) - Answers eCPM = (Total Cost/Total Impressions) x 1000 CPS (Cost Per Sale) - Answers CPS = Cost/Sales

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Institution
IAB Formulas
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IAB Formulas

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Uploaded on
May 1, 2025
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Written in
2024/2025
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  • iab formulas test questions answered correctly la

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IAB Formulas Test Questions Answered Correctly Latest 2025

CPM (Cost Per Thousand) - Answers CPM = (Cost/Impressions) x 1000

CPC (Cost Per Click) - Answers CPC = Cost/Clicks

CTR (Click Through Rate) - Answers CTR = (Clicks/Impressions) x 100

CPL (Cost Per Lead) - Answers CPL = Cost/Leads

CPE (Cost Per Engagement) - Answers CPE = Cost/Engagement

Site Index - Answers Site Index = (% Composition of site/% composition of base audience) x 100

ER (Engagement Rate) - Answers ER = (Engagement/Impressions) x 100

eCPM (Effective CPM) - Answers eCPM = (Total Cost/Total Impressions) x 1000

CPS (Cost Per Sale) - Answers CPS = Cost/Sales

CR (Conversion Rate) - Answers CR% = (Conversions/Clicks) x 100

GRPs (Gross Rating Points) - Answers GRPs = Reach x Frequency

ROAS (Return On Ad Spend) - Answers ROAS = Revenue/Cost

ROI (Return On Investment) - Answers ROI = (Rev - Cost)/Cost

Bounce Rate - Answers Bounce Rate % = (Bounce/Total Sent) x 100

Open Rate - Answers Open Rate % = [Opens/(Total Sent - Bounced)] x 100

Conversion Rate - Answers Conversion Rate % = (Conversions/Total Opens) x 100

Unique Open Rate - Answers Unique Open Rate % = (Unique Opens/Total Impressions) x 100

Opt-out Rate - Answers Opt-out Rate % = (Unique Opens/Total Imps) x 100

Response Rate - Answers Response Rate % = Responses/(Total Sent - Bounced) x 100
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