IAB-Media-Math-Formulas Test Questions Answered Correctly Latest 2025

IAB-Media-Math-Formulas Test Questions Answered Correctly Latest 2025

CPM - (CPM Formula) (Cost Per Mille) - Answers Cost ÷ Imps x 1000

Cost - (CPM Formula) (Cost Per Mille) - Answers CPM x (Imps ÷ 1000)

Impressions - (CPM Formula) (Cost Per Mille) - Answers (Cost ÷ CPM) x 1000

CPC - (CPC Formula) (Cost Per Click) - Answers Cost ÷ Clicks

Cost - (CPC Formula) (Cost Per Click) - Answers Clicks x CPC

Clicks - (CPC Formula) (Cost Per Click) - Answers Cost ÷ CPC

CTR - (CTR Formula) (Click Through Rate) - Answers (Clicks ÷ Imps) x 100 ||| is a percentage

Clicks - (CTR Formula) (Click Through Rate) - Answers Imps x (CTR ÷ 100)

Impressions - (CTR Formula) (Click Through Rate) - Answers Clicks ÷ (CTR ÷ 100)

CPL - (CPL Formula) (Cost Per Lead) - Answers Cost ÷ Leads

Cost - (CPL Formula) (Cost Per Lead) - Answers Leads x CPL

Lead - (CPL Formula) (Cost Per Lead) - Answers Cost ÷ CPL

CPA - (CPA Formula) (Cost Per Action) - Answers Cost ÷ Actions

Cost - (CPA Formula) (Cost Per Action) - Answers Actions x CPA

Actions - (CPA Formula) (Cost Per Action) - Answers Cost ÷ CPA

CPE - (CPE Formula) (Cost Per Engagement) - Answers Cost ÷ Engagement

Cost - (CPE Formula) (Cost Per Engagement) - Answers Engagement x CPE

Engagement - (CPE Formula) (Cost Per Engagement) - Answers Cost ÷ CPE

Site Index - Formula - Answers (% Composition of site ÷ % composition of base audience) x 100

ER - (ER Formula) (Engagement Rate) - Answers (Engagement ÷ Imps) x 100 ||| is a percentage

Engagement - (ER Formula) (Engagement Rate) - Answers Imps x ER

Impressions - (ER Formula) (Engagement Rate) - Answers Engagement ÷ ER

eCPM - (eCPM Formula) (Effective CPM) - Answers Total Cost ÷ Total Imps x 1000

CPS - (CPS Formula) (Cost Per Sale) - Answers Cost ÷ Sales