AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED AN-
SWERS)/NEWEST UPDATE
intangibility
inseparability
Nature and characteristic of a service
variability
perishability
Product
What are the 4 Kotler's Market Strate- Price
gies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5 forces? Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of PLC? Qualify
Launch
Deliver
Retire
Conceive
Plan
What are the steps of NPD? (Phases)
Develop
Qualify
What is the strategy for existing mar-
ket/existing product? (Ansoff's Growth Market Penetration
Matrix)
What is the strategy for existing mar-
ket/new product? (Ansoff's Growth Ma- Product Development
trix)
What is the strategy for NEW market/ex-
Market Development
isting product? (Ansoff's Growth Matrix)
What is the strategy for new market/new
Diversification
product? (Ansoff's Growth Matrix)
, AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED AN-
SWERS)/NEWEST UPDATE
Market Objective: Gain awareness
Competition: None
Product: One
Introduction
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Growth
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Maturity
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Decline
Price: Stay profitable
Promotion: Reduced
Place: Few
Owns strategy
Market expert
Product Manager roles
Business case dev expert
Presents needs
Market strategy
Marketing expert
Product Marketing Manager roles
Supports sales
Guides marketing program
Themes
What are the 3 types of organizing
Golden Features
roadmaps?
Timed Releases
What are the 3 special lifecyles?
, AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED AN-
SWERS)/NEWEST UPDATE
Styles
Fad
Fashion
Core
What are the three aspects of the whole
Actual Product
product?
Augmented
It is tangible or intangible. Product definition
It is type of product that the end user
Consumer
consume
Type of product that is purchased fre-
Convenience
quently
Type of product that is purchased less
frequently and requires the comparison Shopping
shopping
Type of product that high priced and fo-
cused on brand differentiation/identifica- Specialty
tion
type of product that consumers dont
Unsought
want to think about
type of product that is used for process-
Industrial Products
ing products/raw materials
Materials and parts
Three types of industrial products Capital items
Supplies and services
It is a product that is considered intangi-
Service
ble
It is a group of closely related products
that shares the similar attributes and tar- Product line
get markets
Describe product decision where you are Create products beyond the current
filling in the product line range of products
Describe product decision where you are Create products beyond the within range
stretching in the product line of products
Examples of product line extension
SWERS)/NEWEST UPDATE
intangibility
inseparability
Nature and characteristic of a service
variability
perishability
Product
What are the 4 Kotler's Market Strate- Price
gies? Promotion
Place
Intensity of Competitive Rivalry
Threat of New Entrants
What are Porter's 5 forces? Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive
Plan
Develop
What are the 7 phases of PLC? Qualify
Launch
Deliver
Retire
Conceive
Plan
What are the steps of NPD? (Phases)
Develop
Qualify
What is the strategy for existing mar-
ket/existing product? (Ansoff's Growth Market Penetration
Matrix)
What is the strategy for existing mar-
ket/new product? (Ansoff's Growth Ma- Product Development
trix)
What is the strategy for NEW market/ex-
Market Development
isting product? (Ansoff's Growth Matrix)
What is the strategy for new market/new
Diversification
product? (Ansoff's Growth Matrix)
, AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED AN-
SWERS)/NEWEST UPDATE
Market Objective: Gain awareness
Competition: None
Product: One
Introduction
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Growth
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Maturity
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Decline
Price: Stay profitable
Promotion: Reduced
Place: Few
Owns strategy
Market expert
Product Manager roles
Business case dev expert
Presents needs
Market strategy
Marketing expert
Product Marketing Manager roles
Supports sales
Guides marketing program
Themes
What are the 3 types of organizing
Golden Features
roadmaps?
Timed Releases
What are the 3 special lifecyles?
, AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED AN-
SWERS)/NEWEST UPDATE
Styles
Fad
Fashion
Core
What are the three aspects of the whole
Actual Product
product?
Augmented
It is tangible or intangible. Product definition
It is type of product that the end user
Consumer
consume
Type of product that is purchased fre-
Convenience
quently
Type of product that is purchased less
frequently and requires the comparison Shopping
shopping
Type of product that high priced and fo-
cused on brand differentiation/identifica- Specialty
tion
type of product that consumers dont
Unsought
want to think about
type of product that is used for process-
Industrial Products
ing products/raw materials
Materials and parts
Three types of industrial products Capital items
Supplies and services
It is a product that is considered intangi-
Service
ble
It is a group of closely related products
that shares the similar attributes and tar- Product line
get markets
Describe product decision where you are Create products beyond the current
filling in the product line range of products
Describe product decision where you are Create products beyond the within range
stretching in the product line of products
Examples of product line extension
