MKTG 380 SDSU Direct Marketing
Osinski Exam 2 fully solved passed
What are the ranks for TV and Digital advertising in comparison to other media? - correct
answer ✔✔#1 and #2
T/F: Consumers are still almost 2 times more favorable to viewing ads on TV versus other
devices - correct answer ✔✔True
____ _______ is putting traditional TV into the same position that music industry experienced
with the introdution of iTunes - correct answer ✔✔Cord Cutting
T/F: Tradition TV is dying - correct answer ✔✔False, the medium is going through MASSIVE
changes.
Millennia media habits are shifting quickly away from TV and towards... - correct answer
✔✔Streaming Video, Mobile, and Other Internet Media
Cord Stealer - correct answer ✔✔Persons sharing user names and passwords.
They are a threat to streaming video and cable companies.
Skinny Budles - correct answer ✔✔Amazon is exploring selling smaller packages of TV networks
over the internet.
These bundles will halt recent subscriber declines and maybe even bring new customers into
the pay-TV ecosystem.
Which media sector has the highest spending in 2016? - correct answer ✔✔TV
, TV Home Shopping - correct answer ✔✔24/7 Coverage.
QVC, HSN.
Short From - correct answer ✔✔:30, , :60 & :120 second ads
Long Form - correct answer ✔✔Infomercials- Less than 30 minutes
The Holy Grail of DR TV - correct answer ✔✔Retail Distribution & Digital Renewals are the Real
Profit Makers for DRTV Advertised Products.
For every one product typically sold via DRTV, 10 to 15 will sell in retail.
Why are 1/2 Hour Infomercials REALLY just 28:30 long? - correct answer ✔✔:45 second Station
disclaimers before & after broadcast
Short Form: Average Production Costs - correct answer ✔✔Range from $42,000 to $400,000
Long Form Avg. Production Costs - correct answer ✔✔Range from $175,000 to over $800,000
The costs for "Shipping & Handling" is determined by - correct answer ✔✔the amount that the
Public will pay versus what they deem is too expensive
DR TV FORMULA - correct answer ✔✔DRTV sales need to be at least 2X the cost of your media
to be successful
T/F: CATV offers far less special Interest programming than Broadcast television (Enhanced
targeting) - correct answer ✔✔False.
CATV offers far more special Interest programming than Broadcast television
Osinski Exam 2 fully solved passed
What are the ranks for TV and Digital advertising in comparison to other media? - correct
answer ✔✔#1 and #2
T/F: Consumers are still almost 2 times more favorable to viewing ads on TV versus other
devices - correct answer ✔✔True
____ _______ is putting traditional TV into the same position that music industry experienced
with the introdution of iTunes - correct answer ✔✔Cord Cutting
T/F: Tradition TV is dying - correct answer ✔✔False, the medium is going through MASSIVE
changes.
Millennia media habits are shifting quickly away from TV and towards... - correct answer
✔✔Streaming Video, Mobile, and Other Internet Media
Cord Stealer - correct answer ✔✔Persons sharing user names and passwords.
They are a threat to streaming video and cable companies.
Skinny Budles - correct answer ✔✔Amazon is exploring selling smaller packages of TV networks
over the internet.
These bundles will halt recent subscriber declines and maybe even bring new customers into
the pay-TV ecosystem.
Which media sector has the highest spending in 2016? - correct answer ✔✔TV
, TV Home Shopping - correct answer ✔✔24/7 Coverage.
QVC, HSN.
Short From - correct answer ✔✔:30, , :60 & :120 second ads
Long Form - correct answer ✔✔Infomercials- Less than 30 minutes
The Holy Grail of DR TV - correct answer ✔✔Retail Distribution & Digital Renewals are the Real
Profit Makers for DRTV Advertised Products.
For every one product typically sold via DRTV, 10 to 15 will sell in retail.
Why are 1/2 Hour Infomercials REALLY just 28:30 long? - correct answer ✔✔:45 second Station
disclaimers before & after broadcast
Short Form: Average Production Costs - correct answer ✔✔Range from $42,000 to $400,000
Long Form Avg. Production Costs - correct answer ✔✔Range from $175,000 to over $800,000
The costs for "Shipping & Handling" is determined by - correct answer ✔✔the amount that the
Public will pay versus what they deem is too expensive
DR TV FORMULA - correct answer ✔✔DRTV sales need to be at least 2X the cost of your media
to be successful
T/F: CATV offers far less special Interest programming than Broadcast television (Enhanced
targeting) - correct answer ✔✔False.
CATV offers far more special Interest programming than Broadcast television
