,MNM3708 Assignment 3 PORTFOLIO
(COMPLETE GUIDELINE) Semester 1 2025 -
DUE 6 June 2025
MULTIPLE CHOICE,ASSURED EXCELLENCE
TABLE OF CONTENTS
1. INTRODUCTION 4
2. BACKGROUND OF STAR CLEANER DETERGENTS 4
2.1 Mission 4
2.2 Ownership and Management 5
2.3 Identification of Goods and Services Offered 5
3. THE RETAILING CONCEPT 5
3.1 Overview of the Retailing Concept 5
3.2 Customer Orientation Concept 6
3.3 Practical Application by Star Cleaner Detergents 6
4. ANALYSIS OF THE CURRENT SITUATION AND SWOT ANALYSIS
6
4.1 Strengths 7
4.2 Weaknesses 7
4.3 Opportunities 8
4.4 Threats 8
, 1. INTRODUCTION
This section provides an overview of Star Cleaner Detergents,
including the company's purpose and an introduction to the
main areas of analysis in this document. The goal of this work is
to explore the company’s mission, products and services, as
well as provide an in-depth analysis of the retailing concept and
the company’s current strategic position through a SWOT
analysis.
2. BACKGROUND OF STAR CLEANER DETERGENTS
2.1 Mission
Star Cleaner Detergents strives to provide high-quality cleaning
products that offer superior performance at affordable prices.
Their mission is centered around sustainability, environmental
consciousness, and customer satisfaction. The company aims to
lead in innovation within the cleaning products industry while
maintaining ethical business practices.
2.2 Ownership and Management
Star Cleaner Detergents is privately owned by a group of
entrepreneurs who share a common vision for quality and
customer service. The management structure is composed of a
team of experienced leaders in the field of manufacturing and
retail, ensuring operational efficiency and innovative product
(COMPLETE GUIDELINE) Semester 1 2025 -
DUE 6 June 2025
MULTIPLE CHOICE,ASSURED EXCELLENCE
TABLE OF CONTENTS
1. INTRODUCTION 4
2. BACKGROUND OF STAR CLEANER DETERGENTS 4
2.1 Mission 4
2.2 Ownership and Management 5
2.3 Identification of Goods and Services Offered 5
3. THE RETAILING CONCEPT 5
3.1 Overview of the Retailing Concept 5
3.2 Customer Orientation Concept 6
3.3 Practical Application by Star Cleaner Detergents 6
4. ANALYSIS OF THE CURRENT SITUATION AND SWOT ANALYSIS
6
4.1 Strengths 7
4.2 Weaknesses 7
4.3 Opportunities 8
4.4 Threats 8
, 1. INTRODUCTION
This section provides an overview of Star Cleaner Detergents,
including the company's purpose and an introduction to the
main areas of analysis in this document. The goal of this work is
to explore the company’s mission, products and services, as
well as provide an in-depth analysis of the retailing concept and
the company’s current strategic position through a SWOT
analysis.
2. BACKGROUND OF STAR CLEANER DETERGENTS
2.1 Mission
Star Cleaner Detergents strives to provide high-quality cleaning
products that offer superior performance at affordable prices.
Their mission is centered around sustainability, environmental
consciousness, and customer satisfaction. The company aims to
lead in innovation within the cleaning products industry while
maintaining ethical business practices.
2.2 Ownership and Management
Star Cleaner Detergents is privately owned by a group of
entrepreneurs who share a common vision for quality and
customer service. The management structure is composed of a
team of experienced leaders in the field of manufacturing and
retail, ensuring operational efficiency and innovative product
