TEST BANK FOR
u u
Marketing Management 4th EditionMark Johnston Greg Marshall
u u u u u u
Chapter 1 u
Student name: u
TRUE/FALSE u- uWrite u'T' uif uthe ustatement uis utrue uand u'F' uif uthe ustatement uis ufalse.
1) A ucommonly uheld umisconception uabout umarketing uis uthat uit uis uall uabout uadvertising
uand uselling.
1) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
Learning uObjective u: u01-01 uIdentify utypical umisconceptions uabout umarketing, uwhy uthey upersist, uand uthe
uTopic u: uMarketing uand uMarketing uManagement uDefined
Bloom's u: uRemember
uDifficulty u: u1 uEasy
uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u01 uA ucommonly uheld umisconception uabout umarketin...
2) Marketing uis urelevant uonly uto upeople uin uthe uorganization uwho uwork udirectly uin uthe
u marketing udepartment.
2) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-01 uIdentify utypical umisconceptions uabout umarketing, uwhy uthey upersist, uand uthe
uTopic u: uMarketing uand uMarketing uManagement uDefined
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u02 uMarketing uis urelevant uonly uto upeople uin uthe u...
Version 1 1
,3) The uAmerican uMarketing uAssociation udefines umarketing uas u“the uactivity, uset uof
uinstitutions, uand uprocesses ufor ucreating, ucommunicating, udelivering, uand uexchanging
uofferings uthat uhave uvalue ufor ucustomers, uclients, upartners, uand usociety uat ularge.”
3) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
Topic u: uMarketing uand uMarketing uManagement
uDefined uBloom's u: uRemember
Difficulty u: u1 uEasy
Learning uObjective u: u01-02 uDefine uwhat umarketing uand umarketing umanagement ureally uare uand uhow uthey
ucon uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u03 uThe uAmerican uMarketing uAssociation udefines um...
4) Peter uDrucker ustated uthat usince uit uis uthe ucustomer uwho udefines uvalue, uthe ubusiness
uenterprise uhas uonly utwo ubusiness ufunctions: umarketing uand uinnovation.
4) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uRemember
Difficulty u: u1 uEasy
Topic u: uThe uConcept uof uCustomer uValue
Learning uObjective u: u01-02 uDefine uwhat umarketing uand umarketing umanagement ureally uare uand uhow uthey
ucon uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u04 uPeter uDrucker ustated uthat usince uit uis uthe ucu...
5) Sustainability urefers uto ubusiness upractices uthat uprolong uthe ulife ucycle uof ua uproduct.
5) u
⊚ u true
⊚ u false
Question uDetails
Accessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Topic u: uMarketing uand uMarketing uManagement uDefined
Learning uObjective u: u01-02 uDefine uwhat umarketing uand umarketing umanagement ureally uare uand uhow uthey
ucon uAACSB u: uEthics
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u05 uSustainability urefers uto ubusiness upractices u...
Version 1 2
,6) Firms uthat uare ustuck uin ua uproduction uorientation umentality ulikely uwill uhave ugreat
u difficulty ucompeting usuccessfully ufor ucustomers.
6) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-03 uAppreciate uhow umarketing uhas uevolved ufrom uits uearly uroots uto ube
upracticed uTopic u: uThe uEvolution uof uMarketing
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u06 uFirms uthat uare ustuck uin ua uproduction uorienta...
\hen uHenry uFord usaid, u“People ucan uhave uthe uModel uT uin uany ucolor—so ulong uthat uit’s ublack,”
uhe uwas ureflecting ua usales uorientation.
6) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-03 uAppreciate uhow umarketing uhas uevolved ufrom uits uearly uroots uto ube
upracticed uTopic u: uThe uEvolution uof uMarketing
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u07 uWhen uHenry uFord usaid, u“People ucan uhave...
7) Don uPeppers uand uMartha uRogers upopularized uthe uterm uone-to-one umarketing. uSome
ufirms ucome uclose uto uone-to-one umarketing uby ucombining uflexible umanufacturing uwith
uflexible umarketing uto uenhance ucustomer uchoices.
7) u
⊚ u true
⊚ u false
Version 1 3
, Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-03 uAppreciate uhow umarketing uhas uevolved ufrom uits uearly uroots uto ube
upracticed uTopic u: uThe uEvolution uof uMarketing
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u08 uDon uPeppers uand uMartha uRogers upopularized uth...
8) Fred uWiersema’s ubookThe uNew uMarket uLeaders ustates uthat umarketers uwill ucontinue uto
u have umore upower uthan ucustomers uin uboth uB2B uand uB2C umarkets.
8) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
Learning uObjective u: u01-04 uRecognize uthe uimpact uof ukey uchange udrivers uon uthe ufuture uof
umarketing. uBloom's u: uRemember
Difficulty u: u1 uEasy
Topic u: uMarketing uTrends
uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u09 uFred uWiersema’s ubook uThe uNew uMarket uLe...
9) In uthe ucurrent ubusiness uenvironment, ufirms uhave ulearned uto ube uopen uabout uproducts
u and uservices uwith uconsumers uwho uhave uendless usources uof uinformation, uincluding
u blogs, uchat urooms, uand uindependent uwebsites.
9) u
⊚ u true
⊚ u false
Question uDetails
Accessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-04 uRecognize uthe uimpact uof ukey uchange udrivers uon uthe ufuture uof
umarketing. uTopic u: uMarketing uTrends
AACSB u: uTechnology
uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u10 uIn uthe ucurrent ubusiness uenvironment, ufirms uh...
Version 1 4
u u
Marketing Management 4th EditionMark Johnston Greg Marshall
u u u u u u
Chapter 1 u
Student name: u
TRUE/FALSE u- uWrite u'T' uif uthe ustatement uis utrue uand u'F' uif uthe ustatement uis ufalse.
1) A ucommonly uheld umisconception uabout umarketing uis uthat uit uis uall uabout uadvertising
uand uselling.
1) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
Learning uObjective u: u01-01 uIdentify utypical umisconceptions uabout umarketing, uwhy uthey upersist, uand uthe
uTopic u: uMarketing uand uMarketing uManagement uDefined
Bloom's u: uRemember
uDifficulty u: u1 uEasy
uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u01 uA ucommonly uheld umisconception uabout umarketin...
2) Marketing uis urelevant uonly uto upeople uin uthe uorganization uwho uwork udirectly uin uthe
u marketing udepartment.
2) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-01 uIdentify utypical umisconceptions uabout umarketing, uwhy uthey upersist, uand uthe
uTopic u: uMarketing uand uMarketing uManagement uDefined
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u02 uMarketing uis urelevant uonly uto upeople uin uthe u...
Version 1 1
,3) The uAmerican uMarketing uAssociation udefines umarketing uas u“the uactivity, uset uof
uinstitutions, uand uprocesses ufor ucreating, ucommunicating, udelivering, uand uexchanging
uofferings uthat uhave uvalue ufor ucustomers, uclients, upartners, uand usociety uat ularge.”
3) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
Topic u: uMarketing uand uMarketing uManagement
uDefined uBloom's u: uRemember
Difficulty u: u1 uEasy
Learning uObjective u: u01-02 uDefine uwhat umarketing uand umarketing umanagement ureally uare uand uhow uthey
ucon uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u03 uThe uAmerican uMarketing uAssociation udefines um...
4) Peter uDrucker ustated uthat usince uit uis uthe ucustomer uwho udefines uvalue, uthe ubusiness
uenterprise uhas uonly utwo ubusiness ufunctions: umarketing uand uinnovation.
4) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uRemember
Difficulty u: u1 uEasy
Topic u: uThe uConcept uof uCustomer uValue
Learning uObjective u: u01-02 uDefine uwhat umarketing uand umarketing umanagement ureally uare uand uhow uthey
ucon uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u04 uPeter uDrucker ustated uthat usince uit uis uthe ucu...
5) Sustainability urefers uto ubusiness upractices uthat uprolong uthe ulife ucycle uof ua uproduct.
5) u
⊚ u true
⊚ u false
Question uDetails
Accessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Topic u: uMarketing uand uMarketing uManagement uDefined
Learning uObjective u: u01-02 uDefine uwhat umarketing uand umarketing umanagement ureally uare uand uhow uthey
ucon uAACSB u: uEthics
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u05 uSustainability urefers uto ubusiness upractices u...
Version 1 2
,6) Firms uthat uare ustuck uin ua uproduction uorientation umentality ulikely uwill uhave ugreat
u difficulty ucompeting usuccessfully ufor ucustomers.
6) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-03 uAppreciate uhow umarketing uhas uevolved ufrom uits uearly uroots uto ube
upracticed uTopic u: uThe uEvolution uof uMarketing
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u06 uFirms uthat uare ustuck uin ua uproduction uorienta...
\hen uHenry uFord usaid, u“People ucan uhave uthe uModel uT uin uany ucolor—so ulong uthat uit’s ublack,”
uhe uwas ureflecting ua usales uorientation.
6) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-03 uAppreciate uhow umarketing uhas uevolved ufrom uits uearly uroots uto ube
upracticed uTopic u: uThe uEvolution uof uMarketing
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u07 uWhen uHenry uFord usaid, u“People ucan uhave...
7) Don uPeppers uand uMartha uRogers upopularized uthe uterm uone-to-one umarketing. uSome
ufirms ucome uclose uto uone-to-one umarketing uby ucombining uflexible umanufacturing uwith
uflexible umarketing uto uenhance ucustomer uchoices.
7) u
⊚ u true
⊚ u false
Version 1 3
, Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-03 uAppreciate uhow umarketing uhas uevolved ufrom uits uearly uroots uto ube
upracticed uTopic u: uThe uEvolution uof uMarketing
Gradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u08 uDon uPeppers uand uMartha uRogers upopularized uth...
8) Fred uWiersema’s ubookThe uNew uMarket uLeaders ustates uthat umarketers uwill ucontinue uto
u have umore upower uthan ucustomers uin uboth uB2B uand uB2C umarkets.
8) u
⊚ u true
⊚ u false
Question uDetails
AACSB u: uAnalytical uThinking
uAccessibility u: uKeyboard uNavigation
Learning uObjective u: u01-04 uRecognize uthe uimpact uof ukey uchange udrivers uon uthe ufuture uof
umarketing. uBloom's u: uRemember
Difficulty u: u1 uEasy
Topic u: uMarketing uTrends
uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u09 uFred uWiersema’s ubook uThe uNew uMarket uLe...
9) In uthe ucurrent ubusiness uenvironment, ufirms uhave ulearned uto ube uopen uabout uproducts
u and uservices uwith uconsumers uwho uhave uendless usources uof uinformation, uincluding
u blogs, uchat urooms, uand uindependent uwebsites.
9) u
⊚ u true
⊚ u false
Question uDetails
Accessibility u: uKeyboard uNavigation
uBloom's u: uUnderstand
Difficulty u: u2 uMedium
Learning uObjective u: u01-04 uRecognize uthe uimpact uof ukey uchange udrivers uon uthe ufuture uof
umarketing. uTopic u: uMarketing uTrends
AACSB u: uTechnology
uGradable u: uautomatic
Source u: uChapter u01 uTest uBank u> uTF uQu. u10 uIn uthe ucurrent ubusiness uenvironment, ufirms uh...
Version 1 4
