MNM3708 Assignment 2 (COMPLETE ANSWERS) Semester 1 2025 – DUE 2 May 2025; 100% correct solutions and explanations.

MNM3708 Assignment 2 (COMPLETE ANSWERS) Semester 1 2025 – DUE 2 May 2025; 100% correct solutions and explanations. In Assignment 01, you analysed the current situation and set objectives (steps 1 and 2 of the retail strategy). In this assignment, your tasks as manager of Star Cleaner Detergents are as follows: 1) Identification of consumers. Start with a brief discussion of the components involved in the customer analysis, and then apply them practically to the business. Give advice on how the business can segment the market and which segments it should focus on. Also, explain how the company can position itself in the market so as to attain a competitive advantage. Remember to give reasons for your suggestions. (See pages 84 to 85 of the prescribed book for reference to chapters to consult and step 4 of the template on page 91 textbook) 2) Develop an overall strategy. There are two components to cover here, namely