,MNM3708 Assignment 2 (COMPLETE ANSWERS)
Semester 1 2025 – DUE 2 May 2025; 100% correct solutions
and explanations.
Table of Contents
1. Introduction
1.1 Overview of Trading Area Analysis
1.2 Purpose of the Analysis for Star Cleaner Detergents
1.3 Scope and Structure of the Report
2. Identification of Consumers
2.1 Components of Customer Analysis
2.2 Application of Customer Analysis to Star Cleaner
Detergents
2.3 Market Segmentation Approaches
2.3.1 Mass Marketing
2.3.2 Concentrated Marketing
2.3.3 Differentiated Marketing
2.4 Positioning Strategy for Competitive Advantage
3. Developing an Overall Strategy
3.1 Controllable Variables
3.2 Uncontrollable Variables
3.3 Practical Application of Variables to Star Cleaner
Detergents
3.4 Recommended Strategic Actions
4. Trading Area Analysis
4.1 Characteristics of the Population
4.1.1 Demographic Factors
4.1.2 Psychographics and Buying Behavior
4.1.3 Geographic Considerations
4.2 Nature of Competition and Saturation Levels
, 4.2.1 Competitive Landscape
4.2.2 Market Saturation
4.2.3 Strategies for Competing in Saturated Markets
4.3 Recommendations for Star Cleaner Detergents
5. Conclusion
5.1 Summary of Key Insights
5.2 Strategic Recommendations for Star Cleaner Detergents
6. References
Question 1
Introduction
Understanding consumers is a crucial step in developing an
effective retail strategy. For a company like Star Cleaner
Detergents, knowing who its customers are, what they need, and
how they behave is essential for creating products and marketing
efforts that resonate with the market. Customer analysis not only
identifies potential target markets but also helps the business
segment these markets effectively and position itself
competitively. In this section, the key components of customer
analysis will be discussed, followed by practical advice on
market segmentation, target segment selection, and strategic
positioning to help Star Cleaner Detergents build a sustainable
competitive advantage.
1. Identification of Consumers
Brief discussion: Components of Customer Analysis
Semester 1 2025 – DUE 2 May 2025; 100% correct solutions
and explanations.
Table of Contents
1. Introduction
1.1 Overview of Trading Area Analysis
1.2 Purpose of the Analysis for Star Cleaner Detergents
1.3 Scope and Structure of the Report
2. Identification of Consumers
2.1 Components of Customer Analysis
2.2 Application of Customer Analysis to Star Cleaner
Detergents
2.3 Market Segmentation Approaches
2.3.1 Mass Marketing
2.3.2 Concentrated Marketing
2.3.3 Differentiated Marketing
2.4 Positioning Strategy for Competitive Advantage
3. Developing an Overall Strategy
3.1 Controllable Variables
3.2 Uncontrollable Variables
3.3 Practical Application of Variables to Star Cleaner
Detergents
3.4 Recommended Strategic Actions
4. Trading Area Analysis
4.1 Characteristics of the Population
4.1.1 Demographic Factors
4.1.2 Psychographics and Buying Behavior
4.1.3 Geographic Considerations
4.2 Nature of Competition and Saturation Levels
, 4.2.1 Competitive Landscape
4.2.2 Market Saturation
4.2.3 Strategies for Competing in Saturated Markets
4.3 Recommendations for Star Cleaner Detergents
5. Conclusion
5.1 Summary of Key Insights
5.2 Strategic Recommendations for Star Cleaner Detergents
6. References
Question 1
Introduction
Understanding consumers is a crucial step in developing an
effective retail strategy. For a company like Star Cleaner
Detergents, knowing who its customers are, what they need, and
how they behave is essential for creating products and marketing
efforts that resonate with the market. Customer analysis not only
identifies potential target markets but also helps the business
segment these markets effectively and position itself
competitively. In this section, the key components of customer
analysis will be discussed, followed by practical advice on
market segmentation, target segment selection, and strategic
positioning to help Star Cleaner Detergents build a sustainable
competitive advantage.
1. Identification of Consumers
Brief discussion: Components of Customer Analysis
