1
Cultural Sensitivity SRM3 Task 1
College of Business, Western Governors University
2
In an era of rapid digital globalization, cultural awareness is more critical
than ever for effective collaboration. Effective communication in
collaborative settings requires not only language proficiency but also
cultural sensitivity. As the digital business world evolves and blends with
different cultures, we must be mindful of how we communicate between
cultures. For example, when a message is produced by an individual from
one culture to be acknowledged by another individual from another culture,
we call this intercultural communication (Newman, 2017, Sections 2-3).
Attentiveness and admiring differences in customs, professional conduct
and, communication styles help build strong professional relationships and
impede misunderstandings. Cultural sensitivity ensures that messages are
received as intended, reducing the likelihood of misinterpretation. Some
cultures emphasize subtle, high-context communication where meaning is
often implied, while others prioritize clear, direct, and low-context
, exchanges. According to Edward T. Hall, in high-context cultures, much of
the communication relies on non-verbal cues, shared understanding, and the
context of the conversation, rather than explicit wording. Conversely, low-
context cultures value directness, where the message is unambiguous,
leaving less room for interpretation. Being aware of these communicative
differences enables professionals to adjust their tone, language, and
strategies, accordingly, thereby enhances clarity and fostering trust in cross-
cultural interactions.
Cultural Sensitivity SRM3 Task 1
College of Business, Western Governors University
2
In an era of rapid digital globalization, cultural awareness is more critical
than ever for effective collaboration. Effective communication in
collaborative settings requires not only language proficiency but also
cultural sensitivity. As the digital business world evolves and blends with
different cultures, we must be mindful of how we communicate between
cultures. For example, when a message is produced by an individual from
one culture to be acknowledged by another individual from another culture,
we call this intercultural communication (Newman, 2017, Sections 2-3).
Attentiveness and admiring differences in customs, professional conduct
and, communication styles help build strong professional relationships and
impede misunderstandings. Cultural sensitivity ensures that messages are
received as intended, reducing the likelihood of misinterpretation. Some
cultures emphasize subtle, high-context communication where meaning is
often implied, while others prioritize clear, direct, and low-context
, exchanges. According to Edward T. Hall, in high-context cultures, much of
the communication relies on non-verbal cues, shared understanding, and the
context of the conversation, rather than explicit wording. Conversely, low-
context cultures value directness, where the message is unambiguous,
leaving less room for interpretation. Being aware of these communicative
differences enables professionals to adjust their tone, language, and
strategies, accordingly, thereby enhances clarity and fostering trust in cross-
cultural interactions.
