WGU D174 PA MARKETING MANAGEMENT ACTUAL EXAM 3 LATEST 2025 COMPLETE 70 REAL QUESTIONS AND CORRECT ANSWERS (100% CORRECT VERIFIED SOLUTIONS) NEWEST UPDATED VERSION

D174 Marketing Management WGU exam(320 quest
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ions and answers) G G




Sustainability
balancing business needs and social needs over the long term and doing the right thing.
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Triple Bottom Line
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recognition of the need for organizations to improve the state of people, the planet, and
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profit simultaneously if they are to achieve sustainable, long-term growth
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Brainpower
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one-to-one marketing G




an individualized marketing method that utilizes customer information to build long-
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term, personalized, and profitable relationships with each customer
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,relationship orientation G




driven by the realization that it is far more efficient and effective to invest in keeping an
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d cultivating profitable current customers instead of constantly having to invest in gaini
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ng new customers that come with unknown ROI
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customer orientation G




a company objective based on the premise that the firm should measure itself primarily
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according to whether it meets its customers' needs
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differentiation orientation G




What clearly distinguishes your products from those of competitors in the minds of cus
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tomers.
-Communicating and delivering value in different ways to different customer groups
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Market Orientation G




business focuses on the market; responds to customer's needs & wants
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Product Orientation G




business focues on the product; develops goods based on what it's good at doing
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marketing ethics G




societal & professional standard of right & fair practices that are expected of marketin
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g managers in their oversight of strategy formulation, implementation, and control
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Form Utility G




created by marketing when raw materials are transformed into a final product to meet
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a market need
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Time Utility
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created by marketing when a product available when needed or desired
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Ownership Utility G




created by marketing when a product is exchanged with customer
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,place utility G




created by marketing when product is available at a convenient location
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value proposition
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the whole bundle of benefits a company promises to deliver to the customer, not just the
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Gbenefits of the product itself.
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Porter's Value Chain Model-
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Support Activities G




1. Firm's Infrastructure (accounting, finance, management)
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2. Human Resources Management
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3. Product & Technology Development (R&D)
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4. Procurement
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Porter's Value Chain Model-
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Primary Activities G




1. Inbound logistics (inputs)
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2. Operations (manufacturing and testing)
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3. Outbound logistics (storage and distribution)
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4. Marketing and sales
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5. After-sales service
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Marketing Planning G




1. marketing plan must be connected to firm's business plan
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2. situational analysis - SWOT
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3. Perform any needed market research
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4. Establish marketing goals & objectives
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5. Develop marketing strategies
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6. Develop implementation plans
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7. Provide for contingency planning
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, market-driven strategic planning G G




The process at the corporate or strategic business unit (SBU) level of a firm that acts t
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o marshal the various resource and functional areas toward a central purpose around t
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he customer.
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Strategic Business Unit (SBU) G G G




a relatively autonomous division or organizational unit of a large company that operates
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independently but within the corporate umbrella, exercising control over most of the fa
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ctors affecting its long-term performance.
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BCG Matrix: Stars
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High growth/High Postition
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-important to building the future of the business
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-deserving any needed investment G G G



-Will eventually become a cash cow
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BCG Matrix: Cash Cows
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Low growth/high position
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key source of internal cash generation for the firm
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BCG Matrix: DogsG G




low growth/low position
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potential high cash users & prime candidates for liquidation
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BCG Matrix: ?/Problem Child
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high growth/low position
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high cash needs that, if nurtured properly, can convert into stars
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GE Business Screen
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A method of evaluating businesses along two dimensions: (1) industry attractiveness an
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d (2) competitive position; in general, the more attractive the industry and the more co
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mpetitive the position, the more an organization should invest in a business
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