Google Digital Garage Certification
Exam Solved Correctly To Score A+ 2025
What's the biggest challenge for most businesses when going online? CORRECT
ANSWERS Developing a plan
Web analytics can tell you many things about your online performance, but what can
analytics tools not tell you? CORRECT ANSWERS Where your customers go after
leaving your website
Website hosting servers have their own unique IP address, what does this address
consist of? CORRECT ANSWERS Numbers
When defining a strategy for your business, how can competitor analysis help you
establish a USP (or Unique Selling Point)? CORRECT ANSWERS It can identify how
your offering is different in comparison to your competitors
You notice that when people see images of your products online, you have an increase
in conversions or sales. Which customer touchpoint could you use to take advantage of
this insight? CORRECT ANSWERS Social media
How can businesses benefit from using analytics on their website? CORRECT
ANSWERS It will show you where your audience comes from
Websites are hosted on a server and each of these servers has its own unique IP
address. What does the 'IP' stand for? CORRECT ANSWERS Internet Protocol
When designing content as part of your content marketing strategy, what does the
"Think" stage represent in the "See, Think, Do, Care" framework? CORRECT
ANSWERS The consideration phase, when customers start to research potential
products to buy
Which are the first steps you should consider when constructing an online business
strategy? CORRECT ANSWERS Create goals and identify a USP
Where does the domain name of a website primarily sit? CORRECT ANSWERS In the
URL
When planning your website, what is one of the key things you should consider?
CORRECT ANSWERS What you want your customers to do on the site
When considering whether to have a web presence for your business, which of the
following is not a major factor? CORRECT ANSWERS How long you've been in
business
, When you're building a business website, what purpose does a server have?
CORRECT ANSWERS It hosts your website
When looking to advertise a new business online, what is one of the major benefits of
display ads? CORRECT ANSWERS They can come in many different formats
Imagine a customer has downloaded an app made by their local hardware store. How
could that business connect with their audience through the app? CORRECT
ANSWERS Send them offers when they enter a certain geographical area
What is the term we use to describe how search engines categorize each piece of
content? CORRECT ANSWERS Indexing
When using a search engine, what is the name of a word or phrase somebody types to
find something online? CORRECT ANSWERS Search query
When looking to optimize the performance of a website to improve its search engine
ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
CORRECT ANSWERS Find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance.
What best practice will encourage people to link back to your site? CORRECT
ANSWERS Write some great content they will find useful
There are many ways you can improve the performance of a website from an SEO
perspective. When it comes to link building which of the following statements is
accurate? CORRECT ANSWERS The quality of links is important, not the quantity
Which of the following will be achieved by including an offer in a Search Engine
Marketing (SEM) ad? CORRECT ANSWERS It will help the ad stand out and
encourage people to click it
Fill the blank: When managing SEM campaigns, the best way to optimize your quality
score is to improve the _________ of your keywords, adverts, and landing pages.
CORRECT ANSWERS relevance
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-
match keyword using which symbol? CORRECT ANSWERS Quotation marks
When running a search engine marketing campaign, what goal do you expect to
achieve by having conversion tracking on your site? CORRECT ANSWERS To
understand what is working and what is not
Exam Solved Correctly To Score A+ 2025
What's the biggest challenge for most businesses when going online? CORRECT
ANSWERS Developing a plan
Web analytics can tell you many things about your online performance, but what can
analytics tools not tell you? CORRECT ANSWERS Where your customers go after
leaving your website
Website hosting servers have their own unique IP address, what does this address
consist of? CORRECT ANSWERS Numbers
When defining a strategy for your business, how can competitor analysis help you
establish a USP (or Unique Selling Point)? CORRECT ANSWERS It can identify how
your offering is different in comparison to your competitors
You notice that when people see images of your products online, you have an increase
in conversions or sales. Which customer touchpoint could you use to take advantage of
this insight? CORRECT ANSWERS Social media
How can businesses benefit from using analytics on their website? CORRECT
ANSWERS It will show you where your audience comes from
Websites are hosted on a server and each of these servers has its own unique IP
address. What does the 'IP' stand for? CORRECT ANSWERS Internet Protocol
When designing content as part of your content marketing strategy, what does the
"Think" stage represent in the "See, Think, Do, Care" framework? CORRECT
ANSWERS The consideration phase, when customers start to research potential
products to buy
Which are the first steps you should consider when constructing an online business
strategy? CORRECT ANSWERS Create goals and identify a USP
Where does the domain name of a website primarily sit? CORRECT ANSWERS In the
URL
When planning your website, what is one of the key things you should consider?
CORRECT ANSWERS What you want your customers to do on the site
When considering whether to have a web presence for your business, which of the
following is not a major factor? CORRECT ANSWERS How long you've been in
business
, When you're building a business website, what purpose does a server have?
CORRECT ANSWERS It hosts your website
When looking to advertise a new business online, what is one of the major benefits of
display ads? CORRECT ANSWERS They can come in many different formats
Imagine a customer has downloaded an app made by their local hardware store. How
could that business connect with their audience through the app? CORRECT
ANSWERS Send them offers when they enter a certain geographical area
What is the term we use to describe how search engines categorize each piece of
content? CORRECT ANSWERS Indexing
When using a search engine, what is the name of a word or phrase somebody types to
find something online? CORRECT ANSWERS Search query
When looking to optimize the performance of a website to improve its search engine
ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
CORRECT ANSWERS Find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance.
What best practice will encourage people to link back to your site? CORRECT
ANSWERS Write some great content they will find useful
There are many ways you can improve the performance of a website from an SEO
perspective. When it comes to link building which of the following statements is
accurate? CORRECT ANSWERS The quality of links is important, not the quantity
Which of the following will be achieved by including an offer in a Search Engine
Marketing (SEM) ad? CORRECT ANSWERS It will help the ad stand out and
encourage people to click it
Fill the blank: When managing SEM campaigns, the best way to optimize your quality
score is to improve the _________ of your keywords, adverts, and landing pages.
CORRECT ANSWERS relevance
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-
match keyword using which symbol? CORRECT ANSWERS Quotation marks
When running a search engine marketing campaign, what goal do you expect to
achieve by having conversion tracking on your site? CORRECT ANSWERS To
understand what is working and what is not
