UGA ADPR 3100 EXAM 1: digital
marketing midterm quizzes correctly
answered to pass
This network holds the US Broadcasting rights to the Olympics. - correct answer
✔✔NBC
Consumers have a desire to know more and have more, faster. - correct answer
✔✔True
Old technology never dies, there is always a use for it by the general population. -
correct answer ✔✔False
MPAA stands for the Motion Picture Association of America. - correct answer
✔✔True
When watching a theatrically released film, generally the first 15-20 minutes are
reserved for deep character development. - correct answer ✔✔False
Which of the following is NOT one of the basic issues related to the control of
entertainment content? - correct answer ✔✔Subject
The term "Mobile" used to refer to transportation, but today in entertainment
marketing, it refers mostly to: - correct answer ✔✔All
, Social Media is the digital version of: - correct answer ✔✔word of mouth
Shelf life refers to the amount of time a product is relevant. - correct answer ✔✔T
The action or business of promoting and selling products or services, including
market research and advertising is called this. (answer must be exact, spelling
counts.) - correct answer ✔✔marketing strategy
According to the text, after work and sleep, consumers have roughly this many
hours per week to spend on anything else— including entertainment. (Choose the
best answer.) - correct answer ✔✔60
Marketing helps compete for your: - correct answer ✔✔all
The amount of time that your product is relevant is called: - correct answer
✔✔shelf life
Which of the following is not one of the Four Cs of the Entertainment Industry? -
correct answer ✔✔concept
This is the underlying challenge of entertainment marketing. - correct answer
✔✔competition
When Disney spends 350 million dollars on a film, it is guaranteed to be a success.
- correct answer ✔✔False
marketing midterm quizzes correctly
answered to pass
This network holds the US Broadcasting rights to the Olympics. - correct answer
✔✔NBC
Consumers have a desire to know more and have more, faster. - correct answer
✔✔True
Old technology never dies, there is always a use for it by the general population. -
correct answer ✔✔False
MPAA stands for the Motion Picture Association of America. - correct answer
✔✔True
When watching a theatrically released film, generally the first 15-20 minutes are
reserved for deep character development. - correct answer ✔✔False
Which of the following is NOT one of the basic issues related to the control of
entertainment content? - correct answer ✔✔Subject
The term "Mobile" used to refer to transportation, but today in entertainment
marketing, it refers mostly to: - correct answer ✔✔All
, Social Media is the digital version of: - correct answer ✔✔word of mouth
Shelf life refers to the amount of time a product is relevant. - correct answer ✔✔T
The action or business of promoting and selling products or services, including
market research and advertising is called this. (answer must be exact, spelling
counts.) - correct answer ✔✔marketing strategy
According to the text, after work and sleep, consumers have roughly this many
hours per week to spend on anything else— including entertainment. (Choose the
best answer.) - correct answer ✔✔60
Marketing helps compete for your: - correct answer ✔✔all
The amount of time that your product is relevant is called: - correct answer
✔✔shelf life
Which of the following is not one of the Four Cs of the Entertainment Industry? -
correct answer ✔✔concept
This is the underlying challenge of entertainment marketing. - correct answer
✔✔competition
When Disney spends 350 million dollars on a film, it is guaranteed to be a success.
- correct answer ✔✔False
