ADPR 3100 TEST 2 UGA with 100% complete solutions already passed

ADPR 3100 TEST 2 UGA with 100%
complete solutions already passed


Out of Home/Outdoor:
GRP's - Gross Rating Points - correct answer ✔✔(Total DEC for allotment/
total market population) x 100


Example:
(60,000/120,000) x 100 = 50 GRPs


Out of Home/Outdoor:
GI -Gross Impressions - correct answer ✔✔GRPs x DEC (weekly/monthly)


Example:
(50 x 60,000) x 7 (weekly) = 21,000,000
(50 x 60,000) x 30 (monthly) = 90,000,000


Out of Home/Outdoor:
$ per GRP - correct answer ✔✔Total cost of allotment/
GRPs in that allotment


Example:

,16,000/50 = 320


Out of Home/Outdoor:
$ per 1,000 GI - correct answer ✔✔Total cost of allotment/
(GIs in allotment/1,000)


Example:
16,000/ 3,000 = 5.33


Newspapers and Magazines:
CPM - Cost per Thousands - correct answer ✔✔(Cost of Space x 1,000)/ circulation


Example:
1,500 x 1,000) / 40,000 = 37.5


Newspapers:
Reach - correct answer ✔✔(Total circulation/ target market population) x 100


Example:
(40,000/120,000) x 100 = 33.33


Newspapers and Magazines:
GRP's - correct answer ✔✔Reach x # of ads bought

, Example:
33.33 x 8 = 266.67


Newspapers and Magazines:
$ per GRP - correct answer ✔✔Total cost of print space/ GRPs


Example:
1,500/ 266.67 = 5.62


Magazines:
Weighted CPM - correct answer ✔✔(Cost of Space x 1,000)/ circulation in your
Target market


Example:
(250,000 x 1000)/275,000 = 909.10


Magazines:
Reach - correct answer ✔✔(target market circulation/ target market population) x
100


Example:
(275,000/5,000,000) x 100 =5.5