ADPR Exam 1 questions with verified
answers A+ rated already passed
______________ changed dramatically for hundreds of years - correct answer
✔✔advertising
makes you remember it later on - correct answer ✔✔extended effect
a form of advertising that has no exchange of money and is not considered an ad,
these gain exposure by being placed on television or in movies - correct answer
✔✔product placement
advertising in games: there is a ________ involved so it doesn't feel like an ad -
correct answer ✔✔goal
looks and feels like not advertising. example: what appears to be a an editorial is
actually a paid articles. - correct answer ✔✔native advertising
old school advertising sent out ______ version of the ad, you do not see that as
much now. we have the capability to target ads and ______________ them
according to your online behavior. - correct answer ✔✔1, personalize
advertisers respond to our __________ behavior - correct answer ✔✔media
,social influence to sell products. example: kim k has tons of followers and people
value her opinion, people want to live vicariously through them. - correct answer
✔✔influencer advertising
______________ and __________ _________ are reshaping the communications
environment. - correct answer ✔✔technology, consumer control
reasons why technology and consumer control are reshaping the communications
environment: - correct answer ✔✔increase in 5g, reduced attention spans, new
devices/platforms
companies are trying to do what - correct answer ✔✔find new ways to reach you
how are companies trying to find new ways to reach you? making sense of _____
_______ and finding better and more __________ ways to target and reach you. -
correct answer ✔✔big data, engaging
OLD SCHOOL VIEW: What three criteria must be met for a communication to be
classified as advertising: - correct answer ✔✔must be paid for, delivered through
mass media, attempting to persuade
NEW VIEW: three new ways to be classified as advertising: - correct answer
✔✔brands communicating with people, brands communicating in order to make
an impact now or in future
, An integrated series of ads and promotions that communicate a central theme or
idea. Can appear in one media (TV) or multiple media (TV,print, radio) - correct
answer ✔✔advertising campaign
coordinating promotional tools with advertising to build and maintain brand
awareness, identity, and preference - correct answer ✔✔integrated brand
promotion
Pre-Printing Press - correct answer ✔✔premarketing era
1700s to early 1900s. Newspapers, magazines, and radio. - correct answer
✔✔Mass Communication Era
1920s to current. History in psych> what motivates, how to segment on
demographics, psychographics, now BIG DATA! - correct answer ✔✔Research era
Current with focus on consumer control, use of interactive devices, and social
media. (REAL TIME)-ALSO BIG DATA - correct answer ✔✔interactive era
4 fundamental influences on the evolution of advertising - correct answer ✔✔rise
of capitalism, industrial revolution, manufacturers pursuit of power, rise of mass
media
free market>> need to compete>>> next to stimulate demand and persuade the
audience (tool? advertising!) - correct answer ✔✔rise of capitalism
answers A+ rated already passed
______________ changed dramatically for hundreds of years - correct answer
✔✔advertising
makes you remember it later on - correct answer ✔✔extended effect
a form of advertising that has no exchange of money and is not considered an ad,
these gain exposure by being placed on television or in movies - correct answer
✔✔product placement
advertising in games: there is a ________ involved so it doesn't feel like an ad -
correct answer ✔✔goal
looks and feels like not advertising. example: what appears to be a an editorial is
actually a paid articles. - correct answer ✔✔native advertising
old school advertising sent out ______ version of the ad, you do not see that as
much now. we have the capability to target ads and ______________ them
according to your online behavior. - correct answer ✔✔1, personalize
advertisers respond to our __________ behavior - correct answer ✔✔media
,social influence to sell products. example: kim k has tons of followers and people
value her opinion, people want to live vicariously through them. - correct answer
✔✔influencer advertising
______________ and __________ _________ are reshaping the communications
environment. - correct answer ✔✔technology, consumer control
reasons why technology and consumer control are reshaping the communications
environment: - correct answer ✔✔increase in 5g, reduced attention spans, new
devices/platforms
companies are trying to do what - correct answer ✔✔find new ways to reach you
how are companies trying to find new ways to reach you? making sense of _____
_______ and finding better and more __________ ways to target and reach you. -
correct answer ✔✔big data, engaging
OLD SCHOOL VIEW: What three criteria must be met for a communication to be
classified as advertising: - correct answer ✔✔must be paid for, delivered through
mass media, attempting to persuade
NEW VIEW: three new ways to be classified as advertising: - correct answer
✔✔brands communicating with people, brands communicating in order to make
an impact now or in future
, An integrated series of ads and promotions that communicate a central theme or
idea. Can appear in one media (TV) or multiple media (TV,print, radio) - correct
answer ✔✔advertising campaign
coordinating promotional tools with advertising to build and maintain brand
awareness, identity, and preference - correct answer ✔✔integrated brand
promotion
Pre-Printing Press - correct answer ✔✔premarketing era
1700s to early 1900s. Newspapers, magazines, and radio. - correct answer
✔✔Mass Communication Era
1920s to current. History in psych> what motivates, how to segment on
demographics, psychographics, now BIG DATA! - correct answer ✔✔Research era
Current with focus on consumer control, use of interactive devices, and social
media. (REAL TIME)-ALSO BIG DATA - correct answer ✔✔interactive era
4 fundamental influences on the evolution of advertising - correct answer ✔✔rise
of capitalism, industrial revolution, manufacturers pursuit of power, rise of mass
media
free market>> need to compete>>> next to stimulate demand and persuade the
audience (tool? advertising!) - correct answer ✔✔rise of capitalism
