Marketing 201 Exam #2 Questions and Answers (100% Correct)

Marketing 201 Exam #2 Questions and
Answers (100% Correct)
5AtrendsAthatAhaveAinfluencedAtheAlandscapeAofAglobalAmarketingA-
ACORRECTAANSWERSA-

1.)AdeclineAofAeconomicAprotectionism
-tariffsAandAquotesAdiscouragingAworldAtrade

2.)AriseAofAeconomicAintegration
-transnationalAtradeAgroups--->AEUA&ANAFTA

3.)AglobalAcompetitionAamongAglobalAcompaniesAforAglobalAconsumers
-3AtypesAofAcompaniesAcompeteAinAglobalAmktplce
A*internationalAfirms

A*AmultinationalAfirms

A*AtransnationalAfirms




4.)AemergenceAofAaAnetworkedAglobalAmarketspace

5.)AgrowingAprevalenceAofAeconomicAespionage
3AkindsAofAuncontrollableAenvironmentalAvariablesA-ACORRECTAANSWERSA-
1.)Acultural

2.)Aeconomic
-currencyAexchangeArate

3.)Apolitical-regulatory
4AmeansAofAmarketAentryA-ACORRECTAANSWERSA-
1.)Aexporting
-leastAcontrol
-leastA$AinvestedA(lowerAprofitApotential)
-leastA#AofAchangesAneedAtoAbeAmade
-dislikedAmyAhostAcountriesAbcAprovidesAlessAlocalAemployment

2.)AlicensingA
-lowArisk
-capitalAfreeAentryAintoAanotherAcountry
-licenseeAgainsAinfoAtoAstartAaAcomp.Aadvantage
-foreignAcountryAgainsAemploymentAbyAhavingAproductAmanuf.Alocally

3.)AjointAventure
-foreignAcompanyAandAlocalAfirmAinvestAtogether
-shareAownership,Acontrol,AandAprofitsAofAnewAfirm

, 4.)AdirectAinvestment
-mostArisky
-mostA$
-mostAcontrolAoverAmerchandise
-biggestAcommitment
-domesticAfirmAinvestingAinAandAowningAforeignAdivision
aAproductAmayAbeAsoldAgloballyAinA1AofA3AwaysA-ACORRECTAANSWERSA-
1.)AproductAextensionA(sameAformAasAhomeAmarket)

2.)AproductAadaptationA(someAadaptations)

3.)AproductAinventionA(totallyAnewAproduct)
marketingAresearchA-ACORRECTAANSWERSA-
processAofAdefiningAaAmarketAproblemAandAopportunity,AsystematicallyAcollectingAandAanal
yzingAinformation,AandArecommendingAactions
5AstepsAinAmarketingAresearchAapproachA-ACORRECTAANSWERSA-
1.)ADEFINEATHEAPROBLEM
-setAtheAresearchAobjectives...Aspecific,AmeasurableAgoalsAtheAdecisionAmakerAseeksAto
AachieveAinAconductingAtheAmktAresearch




2.)ADEVELOPATHEARESEARCHAPLAN
A1st:AspecifyAtheAconstraintsAonAtheAmktAresearchAactivity

A2nd:AidentifyAtheAdataAneededAforAmktAactions

A3rd:AdetermineAhowAtoAcollectAtheAdata




3.)ACOLLECTARELEVANTAINFORMATION
-primaryAdataA(watchingAppl,AaskingAppl,Aexperiment)
-secondaryAdataA(internalAvs.Aexternal)

4.)ADEVELOPAFINDINGS
A1st:AanalyzeAcarefully

A2nd:AtranslateAintoAfindings

-dataAmining

5.)ATAKEAMARKETINGAACTIONS
A1st:AmakeAactionArecommendation

A2nd:AimplementAactionArecommendation

A3rd:AevaluateAresultsA(monitorAhowAdecisionsAturnAout)

3AtypesAofAresearchA-ACORRECTAANSWERSA-1.)AEXPLORATORY
-ideasAaboutAvague/broadAproblem
-ex:AhowAcanAweAimproveAtheAoldAproduct?

2.)ADESCRIPTIVE
-findingAfrequenciesAthatAsomethingAoccurs