Marketing 201-- BYU Exam 2 Questions and Answers (100%CORRECT)

Marketing 201-- BYU Exam 2 Questions and
Answers (100%CORRECT)
Spalding,AanAAmericanAsportingAgoodsAstore,AmanufacturesAsportsAequipmentAandAballsA
forAaAvarietyAofAsportsAsuchAasAbaseball,Afootball,Abasketball,Agolf,AandAsoAforth.AAllAofAtheA
productsAofASpaldingAcanAbeAreferredAtoAasAtheA-ACORRECTAANSWERSA-ProductAMix
AAcompetitiveAangleAdoesAwhichAofAtheAfollowing?
ItAsparksAaApersonalAconnectionAwithAtheAconsumer.
ItAsolvesAaAproblemAforAtheAconsumer.
ItAsatisfiesAaAconsumer'sAwantAorAneedAwithAtheAconsumer.
ItAisAunique.AItAhasAanAelementAofAdifferentnessAwithAtheAconsumer.
a,Ab,AandAc
a,Ab,AandAd
a,Ab,Ac,AandAdA-ACORRECTAANSWERSA-a,Ab,AandAd
WhenAsharpeningAtheAangle,AwhichAdimensionAisAparticularlyAimportantAforAB2BAsales?A-
ACORRECTAANSWERSA-quantifiableAsupport

WhichAisAtheAcorrectApathAthatAleadsAtoAbrandAequity?
brandAimage,AbrandAloyalty,AbrandAawareness,AbrandAequity
brandAawareness,AbrandAloyalty,AbrandAimage,AbrandAequity
brandAimage,AbrandAawareness,AbrandAloyalty,AbrandAequity
brandAawareness,AbrandAimage,AbrandAloyalty,AbrandAequityA-ACORRECTAANSWERSA-
brandAawareness,AbrandAimage,AbrandAloyalty,AbrandAequity
YouArealizeAyouAareAoutAofAmilkAafterAyouApourAyourAcereal.AYouArunAtoAtheAstoreAtoAgetAaAc
oupleAofAgallons.AMilkAisAanAexampleAof
aAshoppingAproduct.
aAconvenienceAproduct.
aAspecialtyAproduct.
anAunsoughtAproduct.
aAbusiness/IndustrialAproduct.A-ACORRECTAANSWERSA-aAconvenienceAproduct
RobAhasAbeenAaAfanAofAAppleAproductsAsinceAheApurchasedAaAMacBookAandAanAiPod.AWh
enAAppleAcameAoutAwithAtheAiPad,AheAfeltAbetterAaboutApurchasingAanAAppleAbrandAtabletAv
ersusAanAAmazonAbrandAKindleAFire.AInAessence,ARob'sAloyaltyAtoAtheAbrandAwasAtransferr
edAtoAnewAproductsAbecauseAofAwhichAofAtheAfollowing?
brandAloyalty
brandAawareness
brandAequity
brandAconsistency
brandAimageA-ACORRECTAANSWERSA-brandAequity
McDonald'sAArchADeluxeAwasAaAburgerAwithApeppercornAbaconAonAaApotatoAflourAsesameA
seedAbunAthatAwasAsupposedAtoAappealAtoApeopleAwhoAwantedAaAmoreA"grown-
up"Ameal.AHowever,AitAsoonAfailedAandAwasAquicklyApulledAoffAtheAmarket.AWhichAofAtheseAi
sAnotAimportantAwhenAitAcomesAtoAsharpeningAtheAcompetitiveAangle?
anAelementAofAdifferentness

,aApersonalAconnection
aAwidespreadAadvertisingAcampaign
aAsolutionAtoAaAproblemA-ACORRECTAANSWERSA-aAwidespreadAadvertisingAcampaign
BlueABunny'sAproductionAofAPistachioAAlmondAiceAcreamAisAveryAdependentAonABlueABunn
y'sAindustrialAiceAcreamAmachineryAinAitsAplant.ATheAmachineryAwouldAbeAconsidered
productAlines.
materialsAandAparts.
productAmixes.
suppliesAandAservices.
capitalAitems.A-ACORRECTAANSWERSA-capitalAitems
BigAproblems,AbigAsolutions,AleadAtoAbig
distribution.
companies.
segments.
headachesAtoAmarketers.A-ACORRECTAANSWERSA-companies
AAgoalAofAeveryAbrandAisAtoA________Acompetition,A________Acustomers,AandA________A
employees.
differentiateAitselfAfrom,AresonateAwith,Amotivate
separateAitselfAfrom,AdisconnectAfrom,Astimulate
characterize,AresonateAwith,Adiscourage
characterize,AdisconnectAfrom,Astimulate
separateAitselfAfrom,AresonateAwith,AdiscourageA-ACORRECTAANSWERSA-
differentiateAitselfAfrom,AresonateAwith,Amotivate
WhichAstepAonAtheAnew-
productAdevelopmentAprocessArepresentsAtheAfirstAtestAwithAconsumers?
ideaAgeneration
ideaAscreening
testAmarketing
marketingAstrategy
conceptAtesting
commercialization
businessAanalysis
productAdevelopmentA-ACORRECTAANSWERSA-conceptAtesting
DelASolAsouvenirAshopsAdemonstrateAandAsellAproductsAthatAhaveAprintedAimagesAwhichAc
hangeAcolorAwhenAexposedAtoAtheAUVAraysAofAtheAsun.ATheseAproductsAareAdifferentAfromA
otherAsouvenirsAandAgiftsAbecauseAtheyAareAdistinctive,Amemorable,AandAfun.AWhichAofAth
eAfiveAquestionsAshouldAbeAaddressedAinAorderAtoAsharpenAtheAcompetitiveAangleAofADelAS
ol?
uniqueAproductAclaim
reasonAtoAbelieve
needAtoAbelieve
dominateAsituations
quantifiableAsupportA-ACORRECTAANSWERSA-needAtoAbelieve
AllAgreatAproductsAare...
aAbundleAofAattributes.
tangible.

, solutionsAtoAproblems.
intangible.
usedAfrequently.A-ACORRECTAANSWERSA-solutionsAtoAproblems.
Campbell'sAisAaAfoodAcompanyAthatAisAwellAknownAforAtheAsoupAthatAitAproduces.AHowever,
ACampbell'sAalsoAproducesAjuiceAproducts.AAnAexampleAofAaAproductA________AwouldAbeA

allAofAtheAsoups.
mix
line
item
productA-ACORRECTAANSWERSA-line
WeAshouldAtreatAaAbrandAlikeAa
competitiveApointAofAdifference.
personality.
friend.
competitiveAangle.A-ACORRECTAANSWERSA-personality
PrunesAhaveAtraditionallyAbeenAsoldAtoAanAolderAdemographicAtoAhelpAwithAdigestiveAregul
arity.AAAfewAyearsAago,AseveralApruneAdistributorsAbeganAreferringAtoAprunesAasA"driedAplu
ms."ARecently,ASunsweetAintroducedAindividuallyAwrappedAprunesAmarketedAtoAyoungerAc
onsumersAasAaAquickAsnack.AAccordingAtoAyourAtext,AandAbasedAuponAtheAactionAtakenAbyA
Sunsweet,AoneAmightAassumeAthatAprunesAwereAinAtheA________AstageAofAtheAproductAlife
Acycle.

introduction
maturity
decline
growth
cashAcowA-ACORRECTAANSWERSA-maturity
ForAtheAHPADeskjetA1000Aprinter,AwhichAofAtheAfollowingAwouldAbeAconsideredApartAofAtheA
coreAproduct?
anALCDAcolorAscreenAandAbuilt-inAwirelessAprinting
theAabilityAtoAdistributeAyourAideasAeasilyAandAprofessionally
aAUSBAprinterAcable
aA60AsheetAinputAtrayAandA25AsheetAoutputAtray
aA3-yearAofficeAprotectionAwarrantyA-ACORRECTAANSWERSA-
theAabilityAtoAdistributeAyourAideasAeasilyAandAprofessionally
AAcommonAphraseAinAmarketingAisA"ifAyou'reAnotAmarketingAtoAtheAheart,Ayou'reAnotAmarket
ing."AWhichAproductAlevel,Athen,AisAmostAimportantAinAmarketing?
theAcoreAproduct
theAaugmentedAproduct
actualAandAaugmentedAlevels
allAthreeAlevelsAofAtheAproduct
theAactualAproductA-ACORRECTAANSWERSA-theAcoreAproduct
"WhichAsignificantApainAdoesAtheAproductAaddressAthatAisApersonallyArelevantAtoAyourAtarg
etAaudience?"AThisAquestionAisAwhichAoneAofAfiveAquestionsAtoAaskAwhenAsharpeningAaAco
mpetitiveAangle?
reasonAtoAbelieve
quantifiableAsupport