BMGT 350 FINAL REVIEW QUESTIONS
WITH CORRECT ANSWERS
Which type of consumer products are frequently purchased with little planning, little
comparison or shopping effort, and low customer involvement?
A. Capital products
B. Shopping products
C. Industrial products
D. Specialty products
E. Convenience products - ANSWER-E. Convenience Products
When manufacturers launch products using their own brand names, which sponsorship
option are they using?
A. National branding
B.Distributor branding
C. Co-branding
D. Private branding
E. Store branding - ANSWER-A. National branding
Which of the following statements is true regarding managing service quality?
A. Unlike product quality, service quality will always vary.
B. Service quality is easier to define and judge than product quality.
C. Service recovery is unimportant in managing service quality.
D. Setting standards is not important in delivering service quality.
E. Customer retention is not related to service quality. - ANSWER-A. Unlike product
quality, service quality will always vary.
Which of the following is a pure tangible good?
A. Financial advice
B. Toothpaste
C. A meal at a restaurant
D. A medical checkup
E. A spa treatment - ANSWER-B. Toothpaste
Service _______ means that services cannot be seen, tasted, felt, heard, or smelled
before they are bought.
A. variability
B. intangibility
C. packaging
D. inseparability
E. perishability - ANSWER-B. intangibility
, When Doritos comes out with new flavors of its tortilla chips, what brand development
strategy does it employ?
A. Store brand.
B. Brand extension
C. Multibrand
D. New brand
E. Line extension - ANSWER-E. Line extension
In determining product quality, what are the two dimensions of quality marketers must
decide upon?
A. Level and price
B. Level and conformance.
C. Consistency and conformance.
D. Level and consistency
E. Consistency and packaging. - ANSWER-D. Level and consistency
Sales are rising rapidly, competitors are growing in number and the customers are early
adopters. Which stage of the PLC does this describe?
A. Growth
B. Decline
C. Maturity
D. Product development
E. Introduction - ANSWER-A. Growth
Which of the following statements is true regarding standardizing products for
international markets?
A. Markets and consumers all over the world are alike, so a company should always
standardize international products.
B. Standardization decreases product design, manufacturing, and marketing costs.
C. Standardization helps a company develop a different image in different countries.
D. Standardization increases product design, manufacturing, and marketing costs.
E. Standardization ensures that products will succeed in foreign markets. - ANSWER-B.
Standardization decreases product design, manufacturing, and marketing costs.
The quality of services depends on who provides them as well as when, where, and
how they are provided. Which characteristic of services does this describe?
A. Intangibility
B. Perishability
C. Tangibility
D. Variability
E. Inseparability - ANSWER-D. Variability
Which of the following is considered part of an augmented product rather than that of an
actual product or core customer value?
A. Design
B. Product features
WITH CORRECT ANSWERS
Which type of consumer products are frequently purchased with little planning, little
comparison or shopping effort, and low customer involvement?
A. Capital products
B. Shopping products
C. Industrial products
D. Specialty products
E. Convenience products - ANSWER-E. Convenience Products
When manufacturers launch products using their own brand names, which sponsorship
option are they using?
A. National branding
B.Distributor branding
C. Co-branding
D. Private branding
E. Store branding - ANSWER-A. National branding
Which of the following statements is true regarding managing service quality?
A. Unlike product quality, service quality will always vary.
B. Service quality is easier to define and judge than product quality.
C. Service recovery is unimportant in managing service quality.
D. Setting standards is not important in delivering service quality.
E. Customer retention is not related to service quality. - ANSWER-A. Unlike product
quality, service quality will always vary.
Which of the following is a pure tangible good?
A. Financial advice
B. Toothpaste
C. A meal at a restaurant
D. A medical checkup
E. A spa treatment - ANSWER-B. Toothpaste
Service _______ means that services cannot be seen, tasted, felt, heard, or smelled
before they are bought.
A. variability
B. intangibility
C. packaging
D. inseparability
E. perishability - ANSWER-B. intangibility
, When Doritos comes out with new flavors of its tortilla chips, what brand development
strategy does it employ?
A. Store brand.
B. Brand extension
C. Multibrand
D. New brand
E. Line extension - ANSWER-E. Line extension
In determining product quality, what are the two dimensions of quality marketers must
decide upon?
A. Level and price
B. Level and conformance.
C. Consistency and conformance.
D. Level and consistency
E. Consistency and packaging. - ANSWER-D. Level and consistency
Sales are rising rapidly, competitors are growing in number and the customers are early
adopters. Which stage of the PLC does this describe?
A. Growth
B. Decline
C. Maturity
D. Product development
E. Introduction - ANSWER-A. Growth
Which of the following statements is true regarding standardizing products for
international markets?
A. Markets and consumers all over the world are alike, so a company should always
standardize international products.
B. Standardization decreases product design, manufacturing, and marketing costs.
C. Standardization helps a company develop a different image in different countries.
D. Standardization increases product design, manufacturing, and marketing costs.
E. Standardization ensures that products will succeed in foreign markets. - ANSWER-B.
Standardization decreases product design, manufacturing, and marketing costs.
The quality of services depends on who provides them as well as when, where, and
how they are provided. Which characteristic of services does this describe?
A. Intangibility
B. Perishability
C. Tangibility
D. Variability
E. Inseparability - ANSWER-D. Variability
Which of the following is considered part of an augmented product rather than that of an
actual product or core customer value?
A. Design
B. Product features
