Test Bank Crafting and Executing
Strategy: Concepts: Release 23rd Edition
Author:Thompson, Peteraf Chapters 1& 2
With Verified Questions And Answers 100%
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,Answers Are Located In The Second Part Of This Document
Multiple Choice - Choose The One Alternative That Best Completes The Statement
Or Answers The Question.
1) Managers Of All Types Of Business Organizations Must Develop A
Clear Answer For Which Of The Following Questions?
1)
A) What Approaches Do We Need To Take In Order To Gain A
Competitive Advantage In The Marketplace?
B) What Is The Set Of Actions That We Need To Take To Outperform
Competitors And Achieve Superior Profitability?
C) Where Are We Now?
D) Where Do We Go From Here?
E) When Will We Know That We Are There?
Question Details
Difficulty : 1 Easy
Topic : Strategy And The Strategic Management Process
Learning Objective : 01-01 Understand What Is Meant By A Company’s Strategy And
Why It Needs To Diffe Bloom's : Remember
Aacsb : Knowledge
Application Accessibility :
Keyboard Navigation
Gradable : Automatic
2) Sanofi, A Pharmaceutical Company Selling Prescription Drugs In
France For The Past 10 Years, Has Had Moderate Sales In A Crowded
Market While Its Rivals Manufacture And Market Drugs Having Similar
Efficacy And Safety Precautions, But With Superior Market Share. This
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,Particular Pharmaceutical Company's Greatest Challenge Is To Increase
Prescriptions Of Their Drugs By French Doctors. What Would Be The Most
Effective Strategy For Sanofi To Improve Sales Performance In Its
Existing Market?
2)
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, A) Modifying Marketing Communication To Increase Brand
Familiarity Within Key Physician Segments
B) Relocating All The Existing Drug Manufacturing Facilities To
Developing Countries To Reduce Operational Costs
C) Employing Hiring Plans That Aim At Acquiring Drug Designers From
Rival Companies
D) Exiting The Market And Entering A New Unexplored Geographical
Location
E) Engaging In New Contract Talks With Suppliers About Price Breaks
Question Details
Topic : Strategy And The Strategic Management Process
Learning Objective : 01-01 Understand What Is Meant By A Company’s Strategy And
Why It Needs To Diffe Accessibility : Keyboard Navigation
Difficulty : 3 Hard
Bloom's : Apply
Aacsb : Analytical Thinking
Gradable : Automatic
3) You Have Been Hired As A Consultant By Sandcloud, A Venture-
Backed Established Company In The Beachwear And Toweling Markets.
Sandcloud’s Owners Are Weighing A Decision To Donate A Part Of Its
Profits To A Children's Charity To Improve Its Market Image. Your Advice To
Sandcloud Regarding Strategy Is That It Will Consist Of The Action Plan
Management Takes To
3)
A) Develop A More Appealing Business Model Than Rival
Beachwear And Toweling Companies.
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