SMAD 101 - exam 1 JMU questions well
answered to pass graded A+
Sender - correct answer ✔✔The organization or individual responsible for the message being
sent. They ENCODE the message.
Message - correct answer ✔✔The content being transmitted by the sender to the receiver
Channel - correct answer ✔✔The medium used to transmit the message
Receiver - correct answer ✔✔Person who decodes the message and makes sense of it.
Semantic noise - correct answer ✔✔Distractions aroused by certain symbols that take our
attention away from the main message.
EX: language barriers or knowledge level of someone reading a hard book (they won't
understand it)
Mechanical noise - correct answer ✔✔Something that breaks up the transmission of the
message.
EX: if the zoom went out while you're on it or if the teacher's mic stopped working.
Environmental noise - correct answer ✔✔Noise around the communication that interferes with
the message.
EX: halftime ESPN show, speakers around them so they cannot hear each other and the
audience cannot hear them clearly either.
, Transmission model of communication: (Reception, Ritual, and Publicity model) - correct answer
✔✔Describes communication as a linear, one-way process in which a sender intentionally
transmits a message to a receiver.
Reception model - correct answer ✔✔Puts the receiver in the main focus. Ex: the game stop
tweet or the egg famous picture, people wanted to interact with it because they were involved
in it (their like)
Ritual model - correct answer ✔✔People's reactions to the media, exchanging our opinions and
thoughts on the commercial, show, etc.
EX: Streaming sites making people wait every Friday to release the new episodes to shows, we
are all watching at once, Super Bowl parties)
Publicity model - correct answer ✔✔The mere fact that a topic is covered by the media can
make the topic important, regardless of what is said about it.
EX: Taylor swift being at the football game is not a big deal but because of the publicity, it is.
Fake News - correct answer ✔✔Content, articles, videos that present made up or false
information
EX: Guy killed his kid because he believed they were aliens because of QAnon.
Potter's four basic dimensions of media literacy - correct answer ✔✔Cognitive dimension,
emotional dimension, aesthetic dimension, moral dimension
Cognitive dimension - correct answer ✔✔The ability to process the information being
communicated, skills needed to access the media.
EX: watching the news on a high-def TV
Emotional dimension - correct answer ✔✔Feelings created by media messages
answered to pass graded A+
Sender - correct answer ✔✔The organization or individual responsible for the message being
sent. They ENCODE the message.
Message - correct answer ✔✔The content being transmitted by the sender to the receiver
Channel - correct answer ✔✔The medium used to transmit the message
Receiver - correct answer ✔✔Person who decodes the message and makes sense of it.
Semantic noise - correct answer ✔✔Distractions aroused by certain symbols that take our
attention away from the main message.
EX: language barriers or knowledge level of someone reading a hard book (they won't
understand it)
Mechanical noise - correct answer ✔✔Something that breaks up the transmission of the
message.
EX: if the zoom went out while you're on it or if the teacher's mic stopped working.
Environmental noise - correct answer ✔✔Noise around the communication that interferes with
the message.
EX: halftime ESPN show, speakers around them so they cannot hear each other and the
audience cannot hear them clearly either.
, Transmission model of communication: (Reception, Ritual, and Publicity model) - correct answer
✔✔Describes communication as a linear, one-way process in which a sender intentionally
transmits a message to a receiver.
Reception model - correct answer ✔✔Puts the receiver in the main focus. Ex: the game stop
tweet or the egg famous picture, people wanted to interact with it because they were involved
in it (their like)
Ritual model - correct answer ✔✔People's reactions to the media, exchanging our opinions and
thoughts on the commercial, show, etc.
EX: Streaming sites making people wait every Friday to release the new episodes to shows, we
are all watching at once, Super Bowl parties)
Publicity model - correct answer ✔✔The mere fact that a topic is covered by the media can
make the topic important, regardless of what is said about it.
EX: Taylor swift being at the football game is not a big deal but because of the publicity, it is.
Fake News - correct answer ✔✔Content, articles, videos that present made up or false
information
EX: Guy killed his kid because he believed they were aliens because of QAnon.
Potter's four basic dimensions of media literacy - correct answer ✔✔Cognitive dimension,
emotional dimension, aesthetic dimension, moral dimension
Cognitive dimension - correct answer ✔✔The ability to process the information being
communicated, skills needed to access the media.
EX: watching the news on a high-def TV
Emotional dimension - correct answer ✔✔Feelings created by media messages
