SMPS CPSM Review UPDATED ACTUAL
Exam Questions and CORRECT Answers
Qualitative - CORRECT ANSWER - Focus groups are best used to collect which type of
information?
a. research proven
b. qualitative
c. quantitative
d. historical
SWOT Analysis - CORRECT ANSWER - In a marketing plan, which of the following is a
component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies
Markets, clients, competitors, and the firm's resouces - CORRECT ANSWER - A sound
marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
SWOT analysis and desires of principals - CORRECT ANSWER - Target market selection
is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
,d. political changes affecting an industry
set an overall direction for the firm's future - CORRECT ANSWER - The primary goal of
the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
the quality and/or volume of business - CORRECT ANSWER - The fundamental purpose
of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business
Goal based - CORRECT ANSWER - Which of the following methods is optimal to all
other methods of preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection
Financial objectives - CORRECT ANSWER - Marketing plans should parallel the firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity
, 50 to 70% - CORRECT ANSWER - Labor or staff costs account for what percentage of a
marketing budget?
a. 30-45%
b. 40-50%
c. 50-70%
d. 60-80%
external perception of the firm compared to its competition - CORRECT ANSWER - The
term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations
relationship building and intelligence gathering - CORRECT ANSWER - Two basic
strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising
suggest a new idea - CORRECT ANSWER - Which is the best way to develop business
with people who are extremely busy and who don't readily make appointments with consultants?
a. ask open ended questions about their needs
b. suggest a new idea
c. invite them to a social gathering
d. accompany them to a professional event
Exam Questions and CORRECT Answers
Qualitative - CORRECT ANSWER - Focus groups are best used to collect which type of
information?
a. research proven
b. qualitative
c. quantitative
d. historical
SWOT Analysis - CORRECT ANSWER - In a marketing plan, which of the following is a
component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies
Markets, clients, competitors, and the firm's resouces - CORRECT ANSWER - A sound
marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
SWOT analysis and desires of principals - CORRECT ANSWER - Target market selection
is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
,d. political changes affecting an industry
set an overall direction for the firm's future - CORRECT ANSWER - The primary goal of
the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
the quality and/or volume of business - CORRECT ANSWER - The fundamental purpose
of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business
Goal based - CORRECT ANSWER - Which of the following methods is optimal to all
other methods of preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection
Financial objectives - CORRECT ANSWER - Marketing plans should parallel the firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity
, 50 to 70% - CORRECT ANSWER - Labor or staff costs account for what percentage of a
marketing budget?
a. 30-45%
b. 40-50%
c. 50-70%
d. 60-80%
external perception of the firm compared to its competition - CORRECT ANSWER - The
term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations
relationship building and intelligence gathering - CORRECT ANSWER - Two basic
strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising
suggest a new idea - CORRECT ANSWER - Which is the best way to develop business
with people who are extremely busy and who don't readily make appointments with consultants?
a. ask open ended questions about their needs
b. suggest a new idea
c. invite them to a social gathering
d. accompany them to a professional event
