SMPS CPSM - Domain 1 Terms UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Goals - CORRECT ANSWER - Measurable targets that help a firm plan how to move
forward in the direction they want.
SWOT Analysis - CORRECT ANSWER - A situational analysis that is based on assessing
the strengths, weaknesses, opportunities, and threats that your firm faces, either as a whole or in
a specific market.
Primary Research - CORRECT ANSWER - Proprietary research that you conduct yourself
Secondary Research - CORRECT ANSWER - Research that comes from a source that is
different from the original source of the information
Quantitative Research - CORRECT ANSWER - Research of measurable properties and
their relationships
Qualitative Research - CORRECT ANSWER - Research aimed at gathering an in-depth
understanding of behavior and the reasons behind it
Exploratory Research - CORRECT ANSWER - Research the explores possibilities and
discovers new data, often through qualitative data
Confirmatory Research - CORRECT ANSWER - Research designed to narrow down a list
of opinions and figure out which is right, typically using hard data.
Hypothesis - CORRECT ANSWER - A general or specific conjecture, typically based on
experience and working knowledge, used to guide research and/or accepted as a highly probably
outcome until proven otherwise
, Evidence-Based Marketing - CORRECT ANSWER - A tool that allows one to gather
information from prospective clients and use it to develop a niche-specific campaign for one's
firm.
Ethics - CORRECT ANSWER - Values and principles that inform the standards of conduct
that marketers must follow when conducting research
Utility - CORRECT ANSWER - Approach to ethics that favors the opinion that will bring
the greatest net benefit to society as a whole
Justice - CORRECT ANSWER - Approach to ethics that emphasizes fairness - an equal
distribution of the costs and benefits among those affected by a decision.
Rights - CORRECT ANSWER - Approach to ethics where emphasis is placed on
individual welfare rather than the consequences of a decision
Research Objective - CORRECT ANSWER - A short statement that expresses the result
you hope to achieve through the use of information obtained through a particular research
project.
Audit - CORRECT ANSWER - Practice of assessing your current position - where your
firm stands right now in terms of finances, visibility within a market sector, your competition,
and a variety of other measures.
Research Request Agreement - CORRECT ANSWER - A document clearly stating the
research problem to be addressed, including a background of the problem that needs to be
researched, how the information collected will be used, who this information will be gathered
from, and other logistics.
Decision Problem - CORRECT ANSWER - The basic question to which your research is
intended to provide an answer
ACTUAL Exam Questions and CORRECT
Answers
Goals - CORRECT ANSWER - Measurable targets that help a firm plan how to move
forward in the direction they want.
SWOT Analysis - CORRECT ANSWER - A situational analysis that is based on assessing
the strengths, weaknesses, opportunities, and threats that your firm faces, either as a whole or in
a specific market.
Primary Research - CORRECT ANSWER - Proprietary research that you conduct yourself
Secondary Research - CORRECT ANSWER - Research that comes from a source that is
different from the original source of the information
Quantitative Research - CORRECT ANSWER - Research of measurable properties and
their relationships
Qualitative Research - CORRECT ANSWER - Research aimed at gathering an in-depth
understanding of behavior and the reasons behind it
Exploratory Research - CORRECT ANSWER - Research the explores possibilities and
discovers new data, often through qualitative data
Confirmatory Research - CORRECT ANSWER - Research designed to narrow down a list
of opinions and figure out which is right, typically using hard data.
Hypothesis - CORRECT ANSWER - A general or specific conjecture, typically based on
experience and working knowledge, used to guide research and/or accepted as a highly probably
outcome until proven otherwise
, Evidence-Based Marketing - CORRECT ANSWER - A tool that allows one to gather
information from prospective clients and use it to develop a niche-specific campaign for one's
firm.
Ethics - CORRECT ANSWER - Values and principles that inform the standards of conduct
that marketers must follow when conducting research
Utility - CORRECT ANSWER - Approach to ethics that favors the opinion that will bring
the greatest net benefit to society as a whole
Justice - CORRECT ANSWER - Approach to ethics that emphasizes fairness - an equal
distribution of the costs and benefits among those affected by a decision.
Rights - CORRECT ANSWER - Approach to ethics where emphasis is placed on
individual welfare rather than the consequences of a decision
Research Objective - CORRECT ANSWER - A short statement that expresses the result
you hope to achieve through the use of information obtained through a particular research
project.
Audit - CORRECT ANSWER - Practice of assessing your current position - where your
firm stands right now in terms of finances, visibility within a market sector, your competition,
and a variety of other measures.
Research Request Agreement - CORRECT ANSWER - A document clearly stating the
research problem to be addressed, including a background of the problem that needs to be
researched, how the information collected will be used, who this information will be gathered
from, and other logistics.
Decision Problem - CORRECT ANSWER - The basic question to which your research is
intended to provide an answer
