Comparing products and services from one organization to those of competitors or
those recognized as the "best in the industry." The goal is to identify standards for
improvement or superior performance. Sometimes the term is used to signify milestones
or progress achieved during the life of the product
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, Benchmarking
1. Select a problem
2. Review existing research and relevant theories
3. Develop hypotheses or research questions
4. Determine an appropriate methodology/research design.
5. Collect data to test the hypothesis or answer the research question.
6. Analyze and interpret results.
7. Present results in appropriate form.
8. Replicate the study (when necessary).
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Scientific method, procedure
The process of assessing risk and developing strategies to manage such certain
emergencies as well as determining and ranking how likely certain emergencies or crises
are to happen.
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Risk management
- Advantage = cheapest per respondent, allows anonymity, quick results (emailed),
quicker data processing (web)
,- Disadvantage = slow (mailed), less representative sample (email), need computing
expertise (web)
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Written questionnaire, advantage + disadvantage,
The detailed busywork of implementing the tactics.
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Activities
Segments of a particular population. Includes people with characteristics (age, income,
lifestyle and so on) that can help the organization achieve its bottom line.
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Market (market segment)
Assesses the study's methodology and alternative explanations for study results.
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, Internal validity
- respondents may not answer all questions.
- respondents may not be part of the intended universe (someone else may answer the
survey)
- tabulation of open-ended questions is labor- and time-intensive making statistical
analysis difficult.
- respondents can easily give habitual responses or randomly pick responses without
considering the question.
- respondents don't necessarily respond to questionnaires.
- costs to mail, provide return postage and offer incentives for survey completion can be
expensive.
- respondents won't write a lot.
- respondents can and do lie.
- if open-ended questions are not specific enough, answers will be too broad.
- knowledge with mailed or online surveys cannot be tested.
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Survey research, disadvantages
A study of publications, print/electronic media reports, speeches and letters to measure,
codify, analyzed and/or evaluate the coverage of an organization, its people and its
activities. This activity provides a useful measure of what messages are being placed in
the media, but it does not indicate readership/viewership impact.
Give this one a try later!
those recognized as the "best in the industry." The goal is to identify standards for
improvement or superior performance. Sometimes the term is used to signify milestones
or progress achieved during the life of the product
Give this one a try later!
, Benchmarking
1. Select a problem
2. Review existing research and relevant theories
3. Develop hypotheses or research questions
4. Determine an appropriate methodology/research design.
5. Collect data to test the hypothesis or answer the research question.
6. Analyze and interpret results.
7. Present results in appropriate form.
8. Replicate the study (when necessary).
Give this one a try later!
Scientific method, procedure
The process of assessing risk and developing strategies to manage such certain
emergencies as well as determining and ranking how likely certain emergencies or crises
are to happen.
Give this one a try later!
Risk management
- Advantage = cheapest per respondent, allows anonymity, quick results (emailed),
quicker data processing (web)
,- Disadvantage = slow (mailed), less representative sample (email), need computing
expertise (web)
Give this one a try later!
Written questionnaire, advantage + disadvantage,
The detailed busywork of implementing the tactics.
Give this one a try later!
Activities
Segments of a particular population. Includes people with characteristics (age, income,
lifestyle and so on) that can help the organization achieve its bottom line.
Give this one a try later!
Market (market segment)
Assesses the study's methodology and alternative explanations for study results.
Give this one a try later!
, Internal validity
- respondents may not answer all questions.
- respondents may not be part of the intended universe (someone else may answer the
survey)
- tabulation of open-ended questions is labor- and time-intensive making statistical
analysis difficult.
- respondents can easily give habitual responses or randomly pick responses without
considering the question.
- respondents don't necessarily respond to questionnaires.
- costs to mail, provide return postage and offer incentives for survey completion can be
expensive.
- respondents won't write a lot.
- respondents can and do lie.
- if open-ended questions are not specific enough, answers will be too broad.
- knowledge with mailed or online surveys cannot be tested.
Give this one a try later!
Survey research, disadvantages
A study of publications, print/electronic media reports, speeches and letters to measure,
codify, analyzed and/or evaluate the coverage of an organization, its people and its
activities. This activity provides a useful measure of what messages are being placed in
the media, but it does not indicate readership/viewership impact.
Give this one a try later!
