This can be numerically stated or compared. It is highly objective and projectable. It uses
closed-end or forced-choice questions.
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Quantitative Research
,Process of managing how an organization distinguishes itself with a unique meaning in
the mind of its publics.
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Positioning
In crisis public relations planning, the determination of the chance of various
occurrences in order to take steps to handle such incidents in the order of their
probability. Related to the larger function of Risk Management that uses the outcome of
risk assessment to plan and execute strategies to manage it.
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Risk Assessment
The focus of the action program is internal organizational change; the focus of the
communications program is messaging.
Communications strategy supports the action program. Communication is more visible,
but the action makes up the bulk of the program.
Communications alone is not enough. Communications efforts must be supported by
action. You can't communicate your way out of a situation you've behaved your way into.
EPR, pgs. 289-290
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, Action vs. Communication
Detailed analysis of internal & external factors based on strengths, weaknesses,
opportunities and threats.
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SWOT Analysis
1. Overall Income
2. Competitive Necessity Focus - bad
3. Gas or Task Model
4. Excess Profit Model - bad
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4 Basic Methods of Budgeting
Uses the research findings of others or collects information secondhand. The
examination of research previously conducted by others.
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Secondary Research
, Designed to get a message in the media.
Used to attract the attention of target publics directly and through media coverage.
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Special Events
Barriers in the communication process includes obstacles with the:
* Audience - social, age, race, language, vocabulary, political, economic, distortion, peer
pressure, competing messages/noise, decoding, interest
* Speaker - credibility
* Subject/Purpose - history, complexity of and control over the issue
* Diffusion - the rate and flow in the transmission of ideas
EPR pgs. 305-306
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Rhetorical obstacles/challenges
A change in behavior, awareness, opinion or support. Require high-level strategic
thinking. These are more far-reaching and carry a greater impact. Ideal.
Give this one a try later!
closed-end or forced-choice questions.
Give this one a try later!
Quantitative Research
,Process of managing how an organization distinguishes itself with a unique meaning in
the mind of its publics.
Give this one a try later!
Positioning
In crisis public relations planning, the determination of the chance of various
occurrences in order to take steps to handle such incidents in the order of their
probability. Related to the larger function of Risk Management that uses the outcome of
risk assessment to plan and execute strategies to manage it.
Give this one a try later!
Risk Assessment
The focus of the action program is internal organizational change; the focus of the
communications program is messaging.
Communications strategy supports the action program. Communication is more visible,
but the action makes up the bulk of the program.
Communications alone is not enough. Communications efforts must be supported by
action. You can't communicate your way out of a situation you've behaved your way into.
EPR, pgs. 289-290
Give this one a try later!
, Action vs. Communication
Detailed analysis of internal & external factors based on strengths, weaknesses,
opportunities and threats.
Give this one a try later!
SWOT Analysis
1. Overall Income
2. Competitive Necessity Focus - bad
3. Gas or Task Model
4. Excess Profit Model - bad
Give this one a try later!
4 Basic Methods of Budgeting
Uses the research findings of others or collects information secondhand. The
examination of research previously conducted by others.
Give this one a try later!
Secondary Research
, Designed to get a message in the media.
Used to attract the attention of target publics directly and through media coverage.
Give this one a try later!
Special Events
Barriers in the communication process includes obstacles with the:
* Audience - social, age, race, language, vocabulary, political, economic, distortion, peer
pressure, competing messages/noise, decoding, interest
* Speaker - credibility
* Subject/Purpose - history, complexity of and control over the issue
* Diffusion - the rate and flow in the transmission of ideas
EPR pgs. 305-306
Give this one a try later!
Rhetorical obstacles/challenges
A change in behavior, awareness, opinion or support. Require high-level strategic
thinking. These are more far-reaching and carry a greater impact. Ideal.
Give this one a try later!
