1 of 225
Definition
Act of harming or ruining another's reputation with untruth
EX. libel or slander
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Chagrin Defamation
, Promotion Slander
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2 of 225
Definition
An informal and secondary type that collects information existing on
record. Includes historic documents, personal papers, journals, official
records, and online databases
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Ethnomethodology Descriptive research
Content analysis Historical research
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, 3 of 225
Definition
combination of activities designed to sell a product, service, or idea,
including advertising, collateral materials, publicity, promotion, direct
mail, trade shows, and special events
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Publicity Marketing communications
Objective Media relations
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, 4 of 225
Definition
(Ferguson 1984)
focus of PR should be the relationship of the organization and its
publics
Indicates control mutuality, trust, satisfaction, commitment, exchange
relationship and communal relationship measures used to evaluate
relational dynamics
EX. Major companies have main goals and objectives in order to keep
relationships with their publics strong
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Reputation management Focus groups
Relationship management Media relations
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5 of 225
Definition
Assign specific roles
especially one to keep external publics informed and another to do
the same for internal
Definition
Act of harming or ruining another's reputation with untruth
EX. libel or slander
Give this one a try later!
Chagrin Defamation
, Promotion Slander
Don't know?
2 of 225
Definition
An informal and secondary type that collects information existing on
record. Includes historic documents, personal papers, journals, official
records, and online databases
Give this one a try later!
Ethnomethodology Descriptive research
Content analysis Historical research
Don't know?
, 3 of 225
Definition
combination of activities designed to sell a product, service, or idea,
including advertising, collateral materials, publicity, promotion, direct
mail, trade shows, and special events
Give this one a try later!
Publicity Marketing communications
Objective Media relations
Don't know?
, 4 of 225
Definition
(Ferguson 1984)
focus of PR should be the relationship of the organization and its
publics
Indicates control mutuality, trust, satisfaction, commitment, exchange
relationship and communal relationship measures used to evaluate
relational dynamics
EX. Major companies have main goals and objectives in order to keep
relationships with their publics strong
Give this one a try later!
Reputation management Focus groups
Relationship management Media relations
Don't know?
5 of 225
Definition
Assign specific roles
especially one to keep external publics informed and another to do
the same for internal
