QUESTIONS WITH SOLUTIONS GRADED A+
✔✔Which is not one of the three large strategy categories under Golf 2.0? - ✔✔A.
Retain and Stregnthen the Golfing Core
B. Engage the Lapsed Golfer
C. Drive New Players
D. Highlight the Value of Golf
✔✔What are the two fundamentals built on the growth strategies of Golf 2.0? -
✔✔Highlighting the value of golf and PGA member education and training
✔✔What can help close the gap between PGA professionals and their employees? -
✔✔Education of the industry at large---- to ensure a collaborative approach to this "re
set" of the golf experience for future generations of customers
✔✔Future growth of the game and industry success depends largely on what? -
✔✔How well facilities and other arms of the industry provide enjoyable golf experiences
for all types of players.
✔✔T or F : Properly designed and effectively priced player development programs can
pay for themselves directly. - ✔✔True
✔✔Surveys by the PGA show that every new golfer spends and average of how much
during the first year that they play? - ✔✔$850
✔✔Player development should be treated as a - ✔✔core business function
✔✔It can be argued that player development is, itself, the - ✔✔business of golf and the
mission of the PGA professional.
✔✔LESSON 2 - ✔✔PAGE 22
✔✔What is an organized activity that enhances playing skills, knowledge and enjoyment
of the game, or frequency of participation? - ✔✔Player Development
✔✔What are the three specific goals for target groups in player development? -
✔✔Retain and strengthen participation by core golfers
Engage and bring lapsed golfers back into the game
Appeal to the targeted segments of non-golfers who have some interest in golf
✔✔What are the three components of successful player development programs? -
✔✔Orientation to the game and facility
Instruction
, Organized practice and play
✔✔T or F : An array of instructional services that is integrated into the overall golf
operation CANNOT improve customer satisfaction and ultimately increase revenues in
all operational areas. - ✔✔False, they can
✔✔Regardless of how well planned the PD programs are, they will ultimately succeed
of fail based on.. - ✔✔the strength of the instructors
✔✔Which phase of the PD process addresses the "bigger picture" decisions that need
to be made before adopting specific programs? - ✔✔Phase 1 : Create an overall design
✔✔Which phase of the PD process is when specific offerings are selected to execute
the strategy and achieve its objectives for PD from phase 1? - ✔✔Phase 2 : Select or
develop specific programs
✔✔Which phase of the PD process involves tasks in scheduling, staffing, promoting,
setting up, and actually running the programs? - ✔✔Phase 3 : Implement the Programs
✔✔Which phase of the PD process suggests ways to assess the success or
shortcomings of PD programs, and use the assessment as a basis for making the
programs even more effective? - ✔✔Phase 4 : Evaluate program effectiveness
✔✔A player development design should be consistent with the facility's.. - ✔✔mission
and its overall financial and service goals
✔✔The steps in Phase 1 of the PD process? - ✔✔Study the market and potential
customers
Look at the facility's current customer base
Assess current PD programs and resources
Identify program objectives and target audiences
Draft a preliminary budget for overall program
✔✔What is the industry's leading rounds and revenue data collection and bench
marking service? - ✔✔PGA Performance Trak
✔✔The more that is known about current and potential customers, the more.. - ✔✔the
facility will be able to clarify objectives, select appropriate offerings, and market
effectively to target audiences.
✔✔When considering programs for newcomers, occasional players, or even avid adult
players, it is important to do what? - ✔✔step back and look at golf from the customers
perspective