Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
Testbank
Chapter 1: The nature of qualitative research
Multiple choice questions
For each of the following questions read each question carefully then choose the answer you
believe is most correct.
1. Which of the following best defines research?
a. It is a form of systematic enquiry undertaken to contribute to new knowledge or expand
the existing knowledge base.
b. Just a means of collecting data.
c. The use of surveys and interviews
d. The use of statistical information to analyse data.
Ans: A
2. Which of these is not a rationale for conducting research?
a. To provide solutions to problems.
b. To build new knowledge and expand the existing knowledge base.
c. To understand a phenomenon, situation or behaviour under study.
d. To satisfy illegitimate gains.
Ans: D
3. Which one of the following is not true?
a. Basic research is also known as pure research.
b. Basic research is also known as fundamental research.
c. Applied research is also known as solution-oriented research.
, Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
d. Applied research is also known as fundamental research.
Ans: D
4. In the introduction of the book, which of the following is not included in the research
process?
a. Idea and theory development.
b. Purpose and problem definition.
c. Literature review.
d. Instrumentation.
Ans: D
5. Applied research is a systematic enquiry that aims to provide ______ to a specific
problem.
a. practical solutions
b. advances
c. patterns
d. theoretical insights
Ans: A
6. Basic research can be defined as a ______ that aims to achieve a better understanding of a
phenomenon and not to solve a specific problem.
a. systematic investigation
b. method
c. tool
d. means
Ans: A
, Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
7. Regardless of whether the research is basic or applied, a key aspect of any research project
is ______?
a. data
b. action
c. insight
d. rigour
Ans: D
8. This research wheel does not comprise one of the following.
a. research philosophy
b. research approach
c. research strategy
d. stakeholders
Ans: D
9. According to your textbook, ______ is the lens through which a variety of considerations
can be made regarding data collection and analysis techniques?
a. research flower
b. research vehicle
c. research wheel
d. research path
Ans: C
10. One useful way to conceptualize business and management research is based on its
______.
a. topic
b. stakeholders
c. purpose
, Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
d. niche
Ans: C
Approach
2024
Testbank
Chapter 1: The nature of qualitative research
Multiple choice questions
For each of the following questions read each question carefully then choose the answer you
believe is most correct.
1. Which of the following best defines research?
a. It is a form of systematic enquiry undertaken to contribute to new knowledge or expand
the existing knowledge base.
b. Just a means of collecting data.
c. The use of surveys and interviews
d. The use of statistical information to analyse data.
Ans: A
2. Which of these is not a rationale for conducting research?
a. To provide solutions to problems.
b. To build new knowledge and expand the existing knowledge base.
c. To understand a phenomenon, situation or behaviour under study.
d. To satisfy illegitimate gains.
Ans: D
3. Which one of the following is not true?
a. Basic research is also known as pure research.
b. Basic research is also known as fundamental research.
c. Applied research is also known as solution-oriented research.
, Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
d. Applied research is also known as fundamental research.
Ans: D
4. In the introduction of the book, which of the following is not included in the research
process?
a. Idea and theory development.
b. Purpose and problem definition.
c. Literature review.
d. Instrumentation.
Ans: D
5. Applied research is a systematic enquiry that aims to provide ______ to a specific
problem.
a. practical solutions
b. advances
c. patterns
d. theoretical insights
Ans: A
6. Basic research can be defined as a ______ that aims to achieve a better understanding of a
phenomenon and not to solve a specific problem.
a. systematic investigation
b. method
c. tool
d. means
Ans: A
, Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
7. Regardless of whether the research is basic or applied, a key aspect of any research project
is ______?
a. data
b. action
c. insight
d. rigour
Ans: D
8. This research wheel does not comprise one of the following.
a. research philosophy
b. research approach
c. research strategy
d. stakeholders
Ans: D
9. According to your textbook, ______ is the lens through which a variety of considerations
can be made regarding data collection and analysis techniques?
a. research flower
b. research vehicle
c. research wheel
d. research path
Ans: C
10. One useful way to conceptualize business and management research is based on its
______.
a. topic
b. stakeholders
c. purpose
, Omeihe & Harrison, Qualitative Research Methods for Business Students: A Global
Approach
2024
d. niche
Ans: C
