APMP Glossary| COMPLETE QUESTIONS WITH 100% RATED CORRECT ANSWERS | GRADED
A+| 2025/2026 LATEST UPDATE
Quality Assurance (QA) The systematic activities implemented in a quality system so that
quality requirements for a product or service (e.g., a proposal) will be fulfilled. It is the
systematic measurement, comparison with a standard, monitoring of processes, and associated
feedback loop that promotes error prevention.
Reactive Proposal A proposal generated following a customer's formal request.
Red Team See Final Document Review.
Relevant Experience Experience that is comparable in goals, size, scope, magnitude, and
complexity to the contract being bid upon.
Request for Information (RFI) A customer document used at an early stage of a procurement
to create a list of viable bidders who will later be invited to render an offer or respond to an
RFP.
Request for Proposal (RFP) The Government's standardized document for requesting
negotiated bids. In more general terms, it is an announcement from a customer or funding
source that is seeking proposals for a specific program, project, or work effort.
,Requirements Checklist Similar to a compliance checklist but can be self-generated when
there is no written customer requirement. You may use it as a tool to monitor progress. A
requirements checklist is a list of every solicitation requirement that you must satisfy to submit
a compliant proposal.
Resource Estimate An approximation of all costs incurred to produce a proposal, which may
include outsourced services, such as desktop publishing, graphic design, editing, consultants,
color reviewers, equipment, supplies, food, support staff, lodging, and travel.
Response Matrix A derivative of the compliance matrix. It is a roadmap for evaluators,
pointing to specific proposal responses for each compliance item. The matrix may also contain a
summary response. It identifies where in the proposal you have addressed each of the
solicitation requirements.
Review Team Lead A Review Team Lead is responsible for managing a specific review. Most
Review Team Leads should be senior-level professionals, although different qualities are
preferable for Team Leads of different functional reviews.
Reviews (General) Periodic assessments of the quality of proposals as they progress through
the proposal development process. Reviews are a key tool used by mature organizations. These
organizations design their reviews to check key bidding success factors at the appropriate time
in the business development(...)
RFP Shaping The process of influencing customers' thinking in your favor to get elements of
an upcoming RFP to reflect your company's key discriminators.
,Rhetoric The discipline that deals with the use of discourse, either spoken or written, to
inform or persuade an audience.
Risk Management Your strategy for managing and mitigating the risks (e.g., technical,
financial, and schedule) inherent in a proposal bid. The underlying assumptions are that every
offer entails risk and that risk can be contained or reduced with appropriate management.
Risk Management Methods Methods used to categorize and plan the management of
proposal development and delivery risk. Methods include accept, mitigate, transfer, and avoid.
Role (Relationship of Roles and Job Titles) A role is a set of responsibilities associated with a
job. Jobs have titles and may involve one or more roles depending on the setting. For example,
in a large business, development organization jobs may be specialized, and each role may be a
separate job. In medium-size organizations, roles(...)
SMART A mnemonic tool commonly used to test the quality of opportunity plan actions. The
letters correspond to the words specific, measurable, attainable/achievable, relevant, and time-
sensitive/time-based.
Solicited Proposal A proposal developed following a formal request by the customer. Your
organization may respond to a solicited proposal whether or not there has been previous active
contact with the customer.
, Solution Successful outcomes of the customer's problems on the customer's terms.
Statement of Work (SOW) The portion of a solicitation that clearly and concisely defines the
requirements of the specific work to be accomplished. SOW provides the technical and
management details of how the customer wants the proposed products or services to be
designed, produced, delivered, implemented, and managed.
Storyboard See Content Plan.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) The analysis performed by
organizations to address competitive positioning and identify the outcomes needed to develop
a compelling proposal response that wins the business. SWOT emphasizes the internal
environment. TOWS emphasizes the external environment.
Style Sheet A set of standards developed specifically for a particular proposal that editors
and writers can use to ensure consistency in style, grammar, terminology, and mechanics, such
as naming conventions, abbreviations, acronyms, response tone, and approach. Design style
sheets are developed at five(...)
Subject Matter Expert A person who is a recognized authority on a particular area or topic.
SMEs are often important contributors of proposal content.
Subreviews Specific subreviews are used to enhance proposals. Generally, reviewers are
assigned to specifically look at the storyline alone (e.g., themes and action captions),
A+| 2025/2026 LATEST UPDATE
Quality Assurance (QA) The systematic activities implemented in a quality system so that
quality requirements for a product or service (e.g., a proposal) will be fulfilled. It is the
systematic measurement, comparison with a standard, monitoring of processes, and associated
feedback loop that promotes error prevention.
Reactive Proposal A proposal generated following a customer's formal request.
Red Team See Final Document Review.
Relevant Experience Experience that is comparable in goals, size, scope, magnitude, and
complexity to the contract being bid upon.
Request for Information (RFI) A customer document used at an early stage of a procurement
to create a list of viable bidders who will later be invited to render an offer or respond to an
RFP.
Request for Proposal (RFP) The Government's standardized document for requesting
negotiated bids. In more general terms, it is an announcement from a customer or funding
source that is seeking proposals for a specific program, project, or work effort.
,Requirements Checklist Similar to a compliance checklist but can be self-generated when
there is no written customer requirement. You may use it as a tool to monitor progress. A
requirements checklist is a list of every solicitation requirement that you must satisfy to submit
a compliant proposal.
Resource Estimate An approximation of all costs incurred to produce a proposal, which may
include outsourced services, such as desktop publishing, graphic design, editing, consultants,
color reviewers, equipment, supplies, food, support staff, lodging, and travel.
Response Matrix A derivative of the compliance matrix. It is a roadmap for evaluators,
pointing to specific proposal responses for each compliance item. The matrix may also contain a
summary response. It identifies where in the proposal you have addressed each of the
solicitation requirements.
Review Team Lead A Review Team Lead is responsible for managing a specific review. Most
Review Team Leads should be senior-level professionals, although different qualities are
preferable for Team Leads of different functional reviews.
Reviews (General) Periodic assessments of the quality of proposals as they progress through
the proposal development process. Reviews are a key tool used by mature organizations. These
organizations design their reviews to check key bidding success factors at the appropriate time
in the business development(...)
RFP Shaping The process of influencing customers' thinking in your favor to get elements of
an upcoming RFP to reflect your company's key discriminators.
,Rhetoric The discipline that deals with the use of discourse, either spoken or written, to
inform or persuade an audience.
Risk Management Your strategy for managing and mitigating the risks (e.g., technical,
financial, and schedule) inherent in a proposal bid. The underlying assumptions are that every
offer entails risk and that risk can be contained or reduced with appropriate management.
Risk Management Methods Methods used to categorize and plan the management of
proposal development and delivery risk. Methods include accept, mitigate, transfer, and avoid.
Role (Relationship of Roles and Job Titles) A role is a set of responsibilities associated with a
job. Jobs have titles and may involve one or more roles depending on the setting. For example,
in a large business, development organization jobs may be specialized, and each role may be a
separate job. In medium-size organizations, roles(...)
SMART A mnemonic tool commonly used to test the quality of opportunity plan actions. The
letters correspond to the words specific, measurable, attainable/achievable, relevant, and time-
sensitive/time-based.
Solicited Proposal A proposal developed following a formal request by the customer. Your
organization may respond to a solicited proposal whether or not there has been previous active
contact with the customer.
, Solution Successful outcomes of the customer's problems on the customer's terms.
Statement of Work (SOW) The portion of a solicitation that clearly and concisely defines the
requirements of the specific work to be accomplished. SOW provides the technical and
management details of how the customer wants the proposed products or services to be
designed, produced, delivered, implemented, and managed.
Storyboard See Content Plan.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) The analysis performed by
organizations to address competitive positioning and identify the outcomes needed to develop
a compelling proposal response that wins the business. SWOT emphasizes the internal
environment. TOWS emphasizes the external environment.
Style Sheet A set of standards developed specifically for a particular proposal that editors
and writers can use to ensure consistency in style, grammar, terminology, and mechanics, such
as naming conventions, abbreviations, acronyms, response tone, and approach. Design style
sheets are developed at five(...)
Subject Matter Expert A person who is a recognized authority on a particular area or topic.
SMEs are often important contributors of proposal content.
Subreviews Specific subreviews are used to enhance proposals. Generally, reviewers are
assigned to specifically look at the storyline alone (e.g., themes and action captions),
