APMP MICRO COMPLETE QUESTIONS WITH 100% RATED CORRECT ANSWERS | GRADED A+|
2025/2026 LATEST UPDATE
value proposition A statement that specifically addresses how aspects of your offer
positively affect your customer's organisation. Should provide customer-specific statements
that describe tangible and intangible value.
Discriminators Where you offer something that matters to the customer and no one else
does
theme statement Tells readers why they should select you. Links the most important
customer needs to the discriminating features and quantified benefits of your offer. Should be
short and used consistently.
Ex: "Eliminate development risk and cost by selecting the only transport aircraft in this class
that is currently in production."
Proof Points the facts, figures, and other data points that evidence your solution's features
and benefits. Should support your win themes and discriminators.
Can be project data, testimonials, awards, case studies, etc.
RFP Request for Proposal
2025/2026 LATEST UPDATE
value proposition A statement that specifically addresses how aspects of your offer
positively affect your customer's organisation. Should provide customer-specific statements
that describe tangible and intangible value.
Discriminators Where you offer something that matters to the customer and no one else
does
theme statement Tells readers why they should select you. Links the most important
customer needs to the discriminating features and quantified benefits of your offer. Should be
short and used consistently.
Ex: "Eliminate development risk and cost by selecting the only transport aircraft in this class
that is currently in production."
Proof Points the facts, figures, and other data points that evidence your solution's features
and benefits. Should support your win themes and discriminators.
Can be project data, testimonials, awards, case studies, etc.
RFP Request for Proposal
