TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,ConsumerwBehaviour:wBuying,wHaving,wandwBeing,wCdn.w9ew(Solomon)wChapte
rw1w AnwIntroductionwtowConsumerwBehaviour


1) InwstudyingwconsumerswlikewGail,wawcollegewstudent,wmarketerswoftenwfindwitwusefulwtowlearnwtheirw
interestswinwmusicworwclothing,whowwtheywspendwtheirwleisurewtime,wandwevenwtheirwattitudeswaboutws
ocialwissues,wtowbewablewtowcategorizewconsumerswaccordingwtowtheirwlifestyles.wThiswsortwofwinforma
tionwiswcalled:
A) corewvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:w B
w



Type:wMC
PagewRef:w2
Skill:w Application
w



Objective:w L1-01wConsumerwbehaviourwiswawprocess.


2) Tina,wawsupervisorwofwdisplayswforwSearswCanada,wknowswthatwattractivewdisplayswcanwgeneratew
additionalwsaleswofwparticularwitems.wFromwawmarketer'swperspective,wthiswis:
A) awpurchasewissue.
B) awpostwpurchasewissue.
C) merchandisingwcomplexity.
D) awlosswleader.
ANSWER:w A
Type:wMC
PagewRef:w3
Skill:w Application
w



Objective:w L1-01wConsumerwbehaviourwiswawprocess.

3) Johnwiswthewvicewpresidentwofwmarketingwforwawlocalwtourwguidewcompany.wHewiswconcernedwthatw

,hiswcustomerswarewnotwrecommendingwhiswcompanywtowtheirwfriends.wForwJohn,wthiswproblemwiswa:
A) purchasewissue.
B) demographicwproblem.
C) prepurchasewissue.
D) postwpurchasewissue.
ANSWER:w D
w



Type:wMC
PagewRef:w3
Skill:w Application
w



Objective:w L1-01wConsumerwbehaviourwiswawprocess.

, 4) Thewexpandedwviewwofwthewexchangewthatwincludeswthewissueswthatwinfluencewthewconsumerw
before,wduring,wandwafterwawpurchasewiswcalled:
A) thewvalue.
B) thewstrategicwfocus.
C) thewpre-sellwstrategy.
D) thewconsumptionwprocess.
ANSWER:w D
w



Type:wMC
PagewRef:w3
Skill:w Concept
w



Objective:w L1-01wConsumerwbehaviourwiswawprocess.

5) Gailwdecideswtowtakewawbreakwfromwstudyingwandwgoeswonlinewtowcheckwthingswout.wShewconnectsw
withwonewofwthewproductwdiscussionwgroupswthatwshewparticipateswin.wThiswiswanwexamplewofwa:
A) lifestylewdiscussion.
B) brandwcompetition.
C) consumptionwcommunity.
D) marketplacewcompetition.
ANSWER:w C
w



Type:wMC
PagewRef:w2
Skill:w Application
w



Objective:w L1-01wConsumerwbehaviourwiswawprocess.


6) Ifwawproductwsucceedswinwsatisfyingwneedswandwiswpurchasedwoverwandwoverwagain,witwmostwlikelyw
haswattained:
A) productwseparation.
B) brandwloyalty.
C) lifestylewvariation.
D) purchasewconception.
ANSWER:w B
Type:wMC