MGMT 478 Chapter 9 questions with verified answers already passed

MGMT 478 Chapter 9 questions with
verified answers already passed

internal development, acquisitions and cooperation - correct answer ✔✔three means to grow
and improve



collaborative advantage - correct answer ✔✔competitive advantage through a cooperative
strategy



joint venture - correct answer ✔✔two or more firms create a legally independent company to
share some of their resources and capabilities to develop a competitive advantage



equity strategic alliance - correct answer ✔✔two or more firms own different percentages of
the company they have formed by combining some of their resources and capabilities



non-equity - correct answer ✔✔two or more firms develop a contractual relationship to share
some of their resources and capabilities, here firms do not establish a separate independent
company, therefore no equity positions



slow cycle market - correct answer ✔✔to establish a franchise and gain access to restricted
market



fast cycle market - correct answer ✔✔-to accelerate development of new products

-speed up new market entry

-maintain market leadership

-share risky r&d