Exam (elaborations)
ETP3701 Assignment 2 (100% COMPLETE
ANSWERS) Semester 1 2025 - DUE 14 April
Course
Entrepreneurship IIIA (ETP3701)
Institution
University Of South Africa
Book
Entrepreneurship
Entrepreneurship IIIA - ETP3701 Assignment 2 Semester 1 2025 - DUE 14
April 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and
Solutions.....
CASE STUDY1. What inspired you to launch the Nkukhu Box concept?The
Nkukhu Box business model came about seeking solutions to problems
experienced by other fast-food brands including Spykos Foods which I
developed. Nkukhu Box is a concept that has found its own comfortable
space to strive at and became a household brand in all major townships. The
Nkukhu Box brand has been under research and development since 2013
with the first store launched in July 2016 2.What makes this concept unique –
what sets you apart in the marketplace?Nkukhu Box is a home of grilled
chicken embracing Kasi “township” flavours and lifestyle. We bring quality
food and flavours’ originating from our own Kasi’s, inspired by our own
stories and origin. We are a proud fast-food brand born from African
townships “e’Kasi”, with an understanding of the township pallet and needs.
Our brand aims to share our own local stories with the world. The name
“Nkukhu” is a well-known name in most African languages meaning
“chicken” Nkukhu Box is a well-supported grilled chicken fast food franchise
brand. Our menu is developed with a clear understanding of African flavours
and preferences. We are a brand that creates and cherish food memories.
We not only serve amazing, tantalising quality food, but ‘we provide an
eating experience’. Nkukhu Box brand is founded to serve a purpose in the
South African township food industry. We offer high quality grilled chicken
products that are on par with international standards and other big brands.
Nkukhu Box has been created to embrace African flavours, culture, lifestyle,
and fashion through food. All other big brands within the fast-food industry
have their origin stories to tell and these are shared with the world. It is time
to have our own African brand telling our own colourful stories to the world.
A true South African township brand that focusses on authentic Kasi taste.
3.What made this the perfect site to situate your first branchThe first branch
, is perfectly situated on one of the main roads leading to the heart of the
Mamelodi Township. This meant in a matter of days, 60% of Mamelodi
residences would have passed by and noticed the store. The store is
conveniently located within the residential area, which makes it easily
accessible to our customers, either by foot or vehicle. Question 1 (20) 1.1
Identify and critically discuss the types of resources that were needed to
start a Nkukhu-Box franchise give examples. (10)
🔹 1. Human Resources
These refer to the people involved in launching and running the business. Nkukhu Box needed:
Skilled staff: Chefs or cooks who understand and can produce Kasi-inspired grilled
chicken dishes.
Management team: People with experience in operations, marketing, and finance to
oversee store performance and expansion.
Franchisee training staff: Experts to train new store owners and staff about brand
standards, customer service, and food quality.
✅ Example: Recruiting people who understand township culture and customer service
expectations helps create an authentic Kasi experience.
🔹 2. Financial Resources
Capital was essential to fund various startup needs, such as:
Store setup costs: Renting or buying property, renovations, kitchen equipment, and
décor.
Marketing and branding: Advertising the new brand and attracting initial foot traffic.
Working capital: Funds to buy ingredients, pay salaries, and handle operational costs in
the early days before turning a profit.
✅ Example: Sourcing funding through personal investment, loans, or investors would have been
crucial to launch the first outlet in Mamelodi.
🔹 3. Physical Resources
These include the tangible assets needed to deliver the product and service:
Premises: A high-visibility, accessible location like the Mamelodi store.
ETP3701 Assignment 2 (100% COMPLETE
ANSWERS) Semester 1 2025 - DUE 14 April
Course
Entrepreneurship IIIA (ETP3701)
Institution
University Of South Africa
Book
Entrepreneurship
Entrepreneurship IIIA - ETP3701 Assignment 2 Semester 1 2025 - DUE 14
April 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and
Solutions.....
CASE STUDY1. What inspired you to launch the Nkukhu Box concept?The
Nkukhu Box business model came about seeking solutions to problems
experienced by other fast-food brands including Spykos Foods which I
developed. Nkukhu Box is a concept that has found its own comfortable
space to strive at and became a household brand in all major townships. The
Nkukhu Box brand has been under research and development since 2013
with the first store launched in July 2016 2.What makes this concept unique –
what sets you apart in the marketplace?Nkukhu Box is a home of grilled
chicken embracing Kasi “township” flavours and lifestyle. We bring quality
food and flavours’ originating from our own Kasi’s, inspired by our own
stories and origin. We are a proud fast-food brand born from African
townships “e’Kasi”, with an understanding of the township pallet and needs.
Our brand aims to share our own local stories with the world. The name
“Nkukhu” is a well-known name in most African languages meaning
“chicken” Nkukhu Box is a well-supported grilled chicken fast food franchise
brand. Our menu is developed with a clear understanding of African flavours
and preferences. We are a brand that creates and cherish food memories.
We not only serve amazing, tantalising quality food, but ‘we provide an
eating experience’. Nkukhu Box brand is founded to serve a purpose in the
South African township food industry. We offer high quality grilled chicken
products that are on par with international standards and other big brands.
Nkukhu Box has been created to embrace African flavours, culture, lifestyle,
and fashion through food. All other big brands within the fast-food industry
have their origin stories to tell and these are shared with the world. It is time
to have our own African brand telling our own colourful stories to the world.
A true South African township brand that focusses on authentic Kasi taste.
3.What made this the perfect site to situate your first branchThe first branch
, is perfectly situated on one of the main roads leading to the heart of the
Mamelodi Township. This meant in a matter of days, 60% of Mamelodi
residences would have passed by and noticed the store. The store is
conveniently located within the residential area, which makes it easily
accessible to our customers, either by foot or vehicle. Question 1 (20) 1.1
Identify and critically discuss the types of resources that were needed to
start a Nkukhu-Box franchise give examples. (10)
🔹 1. Human Resources
These refer to the people involved in launching and running the business. Nkukhu Box needed:
Skilled staff: Chefs or cooks who understand and can produce Kasi-inspired grilled
chicken dishes.
Management team: People with experience in operations, marketing, and finance to
oversee store performance and expansion.
Franchisee training staff: Experts to train new store owners and staff about brand
standards, customer service, and food quality.
✅ Example: Recruiting people who understand township culture and customer service
expectations helps create an authentic Kasi experience.
🔹 2. Financial Resources
Capital was essential to fund various startup needs, such as:
Store setup costs: Renting or buying property, renovations, kitchen equipment, and
décor.
Marketing and branding: Advertising the new brand and attracting initial foot traffic.
Working capital: Funds to buy ingredients, pay salaries, and handle operational costs in
the early days before turning a profit.
✅ Example: Sourcing funding through personal investment, loans, or investors would have been
crucial to launch the first outlet in Mamelodi.
🔹 3. Physical Resources
These include the tangible assets needed to deliver the product and service:
Premises: A high-visibility, accessible location like the Mamelodi store.
