,ETP3701 Assignment 2 Semester 1 Memo [COMPLETE
ANSWERS) 2025 - DUE 14 April 2025; 100% trusted,
comprehensive and complete reliable solution with clear
explanation
CASE STUDY1.What inspired you to launch the Nkukhu Box
concept?The Nkukhu Box business model came about seeking
solutions to problems experienced by other fast-food brands
including Spykos Foods which I developed. Nkukhu Box is a
concept that has found its own comfortable space to strive at and
became a household brand in all major townships. The Nkukhu
Box brand has been under research and development since 2013
with the first store launched in July 2016 2.What makes this
concept unique – what sets you apart in the
marketplace?Nkukhu Box is a home of grilled chicken
embracing Kasi “township” flavours and lifestyle. We bring
quality food and flavours’ originating from our own Kasi’s,
inspired by our own stories and origin. We are a proud fast-food
brand born from African townships “e’Kasi”, with an
understanding of the township pallet and needs. Our brand aims
to share our own local stories with the world. The name
“Nkukhu” is a well-known name in most African languages
meaning “chicken” Nkukhu Box is a well-supported grilled
chicken fast food franchise brand. Our menu is developed with a
clear understanding of African flavours and preferences. We are
a brand that creates and cherish food memories. We not only
serve amazing, tantalising quality food, but ‘we provide an
eating experience’. Nkukhu Box brand is founded to serve a
, purpose in the South African township food industry. We offer
high quality grilled chicken products that are on par with
international standards and other big brands. Nkukhu Box has
been created to embrace African flavours, culture, lifestyle, and
fashion through food. All other big brands within the fast-food
industry have their origin stories to tell and these are shared with
the world. It is time to have our own African brand telling our
own colourful stories to the world. A true South African
township brand that focusses on authentic Kasi taste. 3.What
made this the perfect site to situate your first branchThe first
branch is perfectly situated on one of the main roads leading to
the heart of the Mamelodi Township. This meant in a matter of
days, 60% of Mamelodi residences would have passed by and
noticed the store. The store is conveniently located within the
residential area, which makes it easily accessible to our
customers, either by foot or vehicle. Question 1 (20)
1.1 Identify and critically discuss the types of resources that
were needed to start a Nkukhu-Box franchise give examples.
(10)
🔹 1. Human Resources (HR)
This includes the people needed to start and run the business.
Founders and entrepreneurs – The visionary behind
Nkukhu Box who also founded Spykos Foods played a
critical role in developing the brand and business model.
ANSWERS) 2025 - DUE 14 April 2025; 100% trusted,
comprehensive and complete reliable solution with clear
explanation
CASE STUDY1.What inspired you to launch the Nkukhu Box
concept?The Nkukhu Box business model came about seeking
solutions to problems experienced by other fast-food brands
including Spykos Foods which I developed. Nkukhu Box is a
concept that has found its own comfortable space to strive at and
became a household brand in all major townships. The Nkukhu
Box brand has been under research and development since 2013
with the first store launched in July 2016 2.What makes this
concept unique – what sets you apart in the
marketplace?Nkukhu Box is a home of grilled chicken
embracing Kasi “township” flavours and lifestyle. We bring
quality food and flavours’ originating from our own Kasi’s,
inspired by our own stories and origin. We are a proud fast-food
brand born from African townships “e’Kasi”, with an
understanding of the township pallet and needs. Our brand aims
to share our own local stories with the world. The name
“Nkukhu” is a well-known name in most African languages
meaning “chicken” Nkukhu Box is a well-supported grilled
chicken fast food franchise brand. Our menu is developed with a
clear understanding of African flavours and preferences. We are
a brand that creates and cherish food memories. We not only
serve amazing, tantalising quality food, but ‘we provide an
eating experience’. Nkukhu Box brand is founded to serve a
, purpose in the South African township food industry. We offer
high quality grilled chicken products that are on par with
international standards and other big brands. Nkukhu Box has
been created to embrace African flavours, culture, lifestyle, and
fashion through food. All other big brands within the fast-food
industry have their origin stories to tell and these are shared with
the world. It is time to have our own African brand telling our
own colourful stories to the world. A true South African
township brand that focusses on authentic Kasi taste. 3.What
made this the perfect site to situate your first branchThe first
branch is perfectly situated on one of the main roads leading to
the heart of the Mamelodi Township. This meant in a matter of
days, 60% of Mamelodi residences would have passed by and
noticed the store. The store is conveniently located within the
residential area, which makes it easily accessible to our
customers, either by foot or vehicle. Question 1 (20)
1.1 Identify and critically discuss the types of resources that
were needed to start a Nkukhu-Box franchise give examples.
(10)
🔹 1. Human Resources (HR)
This includes the people needed to start and run the business.
Founders and entrepreneurs – The visionary behind
Nkukhu Box who also founded Spykos Foods played a
critical role in developing the brand and business model.
