ESB CERTIFICATION TEST QUESTIONS WITH CORRECT ANSWERS |LATEST UPDATE 100%
SOLVED| GRADED A+
Price skimming A pricing strategy that involves setting prices higher than those of the
competition then gradually lowering it.
Target Market A set of buyers sharing common needs or characteristics that the company
decides to serve.
Debt financing Debt financing requires borrowing money, creditors look favorably upon a
relatively low debt ration, which benefits the company if it needs to access additional financing.
Sales process Is a set of repeatable steps that a sales person takes to take a prospective
buyer from the early stage of awareness to a closed sale.
Market/ Fit Hypothesis Product/market fit is when you build something that people want,
and have the right solution to a problem that's worth solving, and when users love your product
so much they tell other people to use it.
Product Quality Control Testing Product testing is any process by means of which a
researcher measures a product's performance, safety, quality, and compliance with established
standards.
, Start up cost Includes permits, licenses, fees, business cards, logo design, website design,
signage, down payments, and improvements.
Operating cost Includes rent, payroll, taxes, loan payments, legal services, insurance
payments, utilities, and marketing cost
Direct Distribution is a direct sale between the manufacturer and the consumer. Also known
as zero level channel.
Retail Selling products directly to end customers for profit, either in- store, online, mail
order, or by phone.
Wholesale Selling products in bulk to various outlets or retailers for further sale.
Direct to Customer Sells directly to customer and end users of their product.
Primary data Is information collected through original or first- hand research.
Secondary data is information which had been collected in the past by someone else.
Direct Competition Is any company that offers the same thing as you.
SOLVED| GRADED A+
Price skimming A pricing strategy that involves setting prices higher than those of the
competition then gradually lowering it.
Target Market A set of buyers sharing common needs or characteristics that the company
decides to serve.
Debt financing Debt financing requires borrowing money, creditors look favorably upon a
relatively low debt ration, which benefits the company if it needs to access additional financing.
Sales process Is a set of repeatable steps that a sales person takes to take a prospective
buyer from the early stage of awareness to a closed sale.
Market/ Fit Hypothesis Product/market fit is when you build something that people want,
and have the right solution to a problem that's worth solving, and when users love your product
so much they tell other people to use it.
Product Quality Control Testing Product testing is any process by means of which a
researcher measures a product's performance, safety, quality, and compliance with established
standards.
, Start up cost Includes permits, licenses, fees, business cards, logo design, website design,
signage, down payments, and improvements.
Operating cost Includes rent, payroll, taxes, loan payments, legal services, insurance
payments, utilities, and marketing cost
Direct Distribution is a direct sale between the manufacturer and the consumer. Also known
as zero level channel.
Retail Selling products directly to end customers for profit, either in- store, online, mail
order, or by phone.
Wholesale Selling products in bulk to various outlets or retailers for further sale.
Direct to Customer Sells directly to customer and end users of their product.
Primary data Is information collected through original or first- hand research.
Secondary data is information which had been collected in the past by someone else.
Direct Competition Is any company that offers the same thing as you.
