ESB CERTIFICATION EXAM REVIEW QUESTIONS WITH CORRECT ANSWERS |LATEST UPDATE
100% SOLVED| GRADED A+
What type of business is best for a company that seeks a lower tax rate and prevents the
company from being double-taxed? S Corp
What type of agreements are signed by employees, agreeing not to share trade secrets?
Non Disclosure Agreement
Which protects an invention from being copied? Patent
Gillian works for a tech company and designed a new type of mousepad to use with a gaming
console. Which intellectual property would best property would best protect Gillian's design?
Patent
Michelle sells banana bread in her bakery. Which of the following would best protect Michelle's
banana bread recipe? Trade Secret
Which are internal in a SWOT analysis? Strengths / Weaknesses
A competitor with a business that sells different products or services but is similar enough to be
competitive is a / an ... Indirect competitor
, A focus group was formed to provide opinions for a target market. What type of data is being
collected from the focus group? Primary data
Ella owns a tumbling gym. She complied a list of nearby competitors. What type of business
would be an indirect competitor?
a. gymnastic training center
b. cheerleading gym
c. trampoline park trampoline park
What do investors use to determine the cost of getting new customers? Customer
Acquisition Costs
Which is more cost effective: getting new customers or keeping existing customers keeping
existing customers
What marketing methods is the most cost effective? Social Media
What marketing method is the most expensive? Television
What market segment anticipates a customer's needs? Behavioral
What market segment shows how a customer views the world? Psychographic
100% SOLVED| GRADED A+
What type of business is best for a company that seeks a lower tax rate and prevents the
company from being double-taxed? S Corp
What type of agreements are signed by employees, agreeing not to share trade secrets?
Non Disclosure Agreement
Which protects an invention from being copied? Patent
Gillian works for a tech company and designed a new type of mousepad to use with a gaming
console. Which intellectual property would best property would best protect Gillian's design?
Patent
Michelle sells banana bread in her bakery. Which of the following would best protect Michelle's
banana bread recipe? Trade Secret
Which are internal in a SWOT analysis? Strengths / Weaknesses
A competitor with a business that sells different products or services but is similar enough to be
competitive is a / an ... Indirect competitor
, A focus group was formed to provide opinions for a target market. What type of data is being
collected from the focus group? Primary data
Ella owns a tumbling gym. She complied a list of nearby competitors. What type of business
would be an indirect competitor?
a. gymnastic training center
b. cheerleading gym
c. trampoline park trampoline park
What do investors use to determine the cost of getting new customers? Customer
Acquisition Costs
Which is more cost effective: getting new customers or keeping existing customers keeping
existing customers
What marketing methods is the most cost effective? Social Media
What marketing method is the most expensive? Television
What market segment anticipates a customer's needs? Behavioral
What market segment shows how a customer views the world? Psychographic
