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Your company manufactures 72 hr. emergency kits and sells them for a low profit margin.
Social Media
A DJ wants to analyze market reactions the new music selections played at his dance last
weekend. surveys
A hair salon acquired 100 new customers last year. $10
Three segments of in a Marketing Plan Demographic, Behavioral, Geographic
Sales Process True/False True: determine if the potential customer; handling objections
involves listening; prospecting is usually
False: presentation is best done; closing the deal is the last
Which Sales Channel has been opened to manufacturers because of digital tools? direct-to-
consumer
Type of Sales Channel Retail- selling products directly to end customers for a profit
, Wholesales- selling products in bulk
Direct-to-consumer- when a brand or manufacturer sells direct to consumers
B2B- businesses that sell to other businesses
Which two ways can customer service and support affect sales? Mores sales through
Customer Evangelists
Increased sales through...
Three statements to help define a Market/Fit Hypothesis A fit exists when
Product/market fit exists
When users love your product
You are a technical trainer Conduct on screen pop-up quizzes
You have an idea for a new product. What is one of the first steps you must do before creating
a product prototype? identify materials
You create a new type of electric shaver Creating a prototype
Finding a manufacturer