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which two are segments in a marketing plan? psychographic
demographic
elements of a sales process
☆૮꒰•༝ •。꒱ა prospecting
preparation
approach
presentation
handling objections
closing
follow-up
which is the primary characteristic of all physical and digital sales channels? closing sales
which two types of sales channels sell primarily to other businesses? wholesale
B2B
which tool is most useful in helping customer service support sales strategies? CRM
, product market fit
true/false TRUE
- a fit exists when people need your product rather than just seeing a potential benefit of using
it
- when users love your product so much they tell other people to use it.
- before hypothesizing a solution, first determine if there is a problem worth solving
FALSE
- startups should develop a growth hypothesis before testing their value hypothesis
a bakery has developed a new artisan bread. the staff are giving away taste samples to
customers as they enter the store.
what are two criteria the bakery can use to determine the quality of their new product?
measure sales of the new bread after customers have sampled it.
observe customer reactions while they taste the product.
you have an idea for a new service. market research suggests the service is needed to solve a
problem and will be enthusiastically embraced by customers. what is one of the first steps you
must do before offering a new service? identify knowledge required