SOLUTION MANUAL ii
m
Research Methods For Business
ii
m ii
m ii
m
ii Students ii
m
8th Edition Mark Saunders, Philip
ii
m ii
m ii
m ii
m
mm
ii Lewis Chapters 1 - 14, Complete
ii
m ii
m ii
m ii
m ii
m
3
©m Pearson m Education m Limite
d
, Contents
Chapters Pages
Introduction 5
1 Business andm managementm research,m reflective diariesm andm them purpos
e
ofm thism book 15
2 Choosingm amresearch m topicm andm developingm yourm research mproposal m 19
3 Criticallym reviewingm them literature 23
4 Understandingmresearch mphilosophymandmapproachesmtomtheorymdevelopme
ntm27
5 Formulatingm them research m design 32
6 Negotiatingm accessm andm research ethics 36
7 Selectingm samples 40
8 Utilisingm secondarym data 44
9 Collectingm datam through m observation 48
10 Collectingmprimarymdatamusingmresearch minterviewsmandmresearch mdiaries54
11 Collectingm primarym data m usingm questionnaires 59
12 Analysingm datam quantitatively 63
13 Analysingm datam qualitatively 68
14 Writingm andm presentingm yourm projectm report 72
Appendix 75
1 Research m projectm assignment 75
2 Groupm posterm research m projectm assignment 80
3 Researchm proposal m assignment 84
4 Additionalm casesm onm them companion m website 89
4
©m Pearson m Education m Limite
d
, INTRODUCTION
Anm overviewm ofm them instructors’m manual
This m instr uctors’m ma nua lm pro vides m co mmentar ym for m them eig hthm editio nm ofm them tex
tbook m Researchm M ethodsmformBusinessmStudents.mThemco mmentarym is mo nma mchap te
r mbymchapter mbasis mandmincludes:
m chapter mlearning mo utco mes;m
m summarymofmthemco ntent;
m comments mo nmlik elyms tudentmreactions m a nd mpossiblem us emofm ma terials;
m m ideas mfor mstudents’mprep arator ym work;
m suggestions mfor mdeliver yminm themclassroo m;m
m ideas mfor mstudents’mfo llo w-upm work.
Inmadd itio n,m we mhavemincluded ma mco pym ofmamres earchmpro jectm assig nment,mamgr o up mre
searchm projectmpos ter m assig nmentm a ndm am co pym o fm am disser ta tio nm prop osalmass ig n
mentm as mappendices.
ResearchmMethodsmfor mBusiness m– manmoverviewm ofmthemeighth medition
Pedagogicm features
Themo ver-
riding mp urp osemofm ResearchmM ethodsm formBusinessm Studentsmis m to m help m und ergrad
ua tem a ndm pos tgrad ua te m students m a nd m students m onm pro fessio nalm co urses m tom und e
rtakemres earch.mEa chmchap ter deals m withma mpar tmofm themr esearchm process ma nd mdis cusse
s mthemideas,m techniq ues ma nd m methods m using mas mlittlem jargo nmas m is mpossible.m Tab les,mc
hecklis ts ma nd m diagra ms marem used m toma idm this md iscussio n.m Wherenewm ter ms m arem intro
duced m for m them firstm time,m theym arem sho wnm inm bold ,m and m am definitio nm or mexpla na t
io nm follo ws m shortlym a fter wards.m Theym arem also m lis ted m withm a m briefm definitio nm inm t
hem g lossary.m Them applica tio nm ofm appro pria te m infor matio nm techno log ym is mco nsid ere
d,minm mos tmins ta nces mas ma nmintegra lpar tm ofm them text.m Cha pters m ha vem b eenmcross -
referenced m as m appropr ia te, m a nd m a nm indexm is m provided m tomhelp m s tudents m findm thei
r m waym around m them bo ok.
Focusmon mstuden tmresearchmboxe smar emincluded m withinm them textm ofmeachmcha pter.m
Thesem arem based o nm actualm resear chm projects,m und ertak enm bym s tudents,m inm whichm
5
©m Pearson m Education m Limite
d
, points m mad em inm them textm arem illus trated.m Inm ma nym ins ta nces,m thes em worked m exa
mp les m illustra tem possib lem pitfa lls m s tudents m maym co mem across m whilem under taking mt
heir mresearch.m Wherema mp itfallm has mbeenmillus trated,mitm will,m itmis m hop ed,m help m yo ur mst
udents m a vo id m making m them sa mem mis take.m Further m illus tratio ns m arem pro vid ed m
by
6
©m Pearson m Education m Limite
d
m
Research Methods For Business
ii
m ii
m ii
m
ii Students ii
m
8th Edition Mark Saunders, Philip
ii
m ii
m ii
m ii
m
mm
ii Lewis Chapters 1 - 14, Complete
ii
m ii
m ii
m ii
m ii
m
3
©m Pearson m Education m Limite
d
, Contents
Chapters Pages
Introduction 5
1 Business andm managementm research,m reflective diariesm andm them purpos
e
ofm thism book 15
2 Choosingm amresearch m topicm andm developingm yourm research mproposal m 19
3 Criticallym reviewingm them literature 23
4 Understandingmresearch mphilosophymandmapproachesmtomtheorymdevelopme
ntm27
5 Formulatingm them research m design 32
6 Negotiatingm accessm andm research ethics 36
7 Selectingm samples 40
8 Utilisingm secondarym data 44
9 Collectingm datam through m observation 48
10 Collectingmprimarymdatamusingmresearch minterviewsmandmresearch mdiaries54
11 Collectingm primarym data m usingm questionnaires 59
12 Analysingm datam quantitatively 63
13 Analysingm datam qualitatively 68
14 Writingm andm presentingm yourm projectm report 72
Appendix 75
1 Research m projectm assignment 75
2 Groupm posterm research m projectm assignment 80
3 Researchm proposal m assignment 84
4 Additionalm casesm onm them companion m website 89
4
©m Pearson m Education m Limite
d
, INTRODUCTION
Anm overviewm ofm them instructors’m manual
This m instr uctors’m ma nua lm pro vides m co mmentar ym for m them eig hthm editio nm ofm them tex
tbook m Researchm M ethodsmformBusinessmStudents.mThemco mmentarym is mo nma mchap te
r mbymchapter mbasis mandmincludes:
m chapter mlearning mo utco mes;m
m summarymofmthemco ntent;
m comments mo nmlik elyms tudentmreactions m a nd mpossiblem us emofm ma terials;
m m ideas mfor mstudents’mprep arator ym work;
m suggestions mfor mdeliver yminm themclassroo m;m
m ideas mfor mstudents’mfo llo w-upm work.
Inmadd itio n,m we mhavemincluded ma mco pym ofmamres earchmpro jectm assig nment,mamgr o up mre
searchm projectmpos ter m assig nmentm a ndm am co pym o fm am disser ta tio nm prop osalmass ig n
mentm as mappendices.
ResearchmMethodsmfor mBusiness m– manmoverviewm ofmthemeighth medition
Pedagogicm features
Themo ver-
riding mp urp osemofm ResearchmM ethodsm formBusinessm Studentsmis m to m help m und ergrad
ua tem a ndm pos tgrad ua te m students m a nd m students m onm pro fessio nalm co urses m tom und e
rtakemres earch.mEa chmchap ter deals m withma mpar tmofm themr esearchm process ma nd mdis cusse
s mthemideas,m techniq ues ma nd m methods m using mas mlittlem jargo nmas m is mpossible.m Tab les,mc
hecklis ts ma nd m diagra ms marem used m toma idm this md iscussio n.m Wherenewm ter ms m arem intro
duced m for m them firstm time,m theym arem sho wnm inm bold ,m and m am definitio nm or mexpla na t
io nm follo ws m shortlym a fter wards.m Theym arem also m lis ted m withm a m briefm definitio nm inm t
hem g lossary.m Them applica tio nm ofm appro pria te m infor matio nm techno log ym is mco nsid ere
d,minm mos tmins ta nces mas ma nmintegra lpar tm ofm them text.m Cha pters m ha vem b eenmcross -
referenced m as m appropr ia te, m a nd m a nm indexm is m provided m tomhelp m s tudents m findm thei
r m waym around m them bo ok.
Focusmon mstuden tmresearchmboxe smar emincluded m withinm them textm ofmeachmcha pter.m
Thesem arem based o nm actualm resear chm projects,m und ertak enm bym s tudents,m inm whichm
5
©m Pearson m Education m Limite
d
, points m mad em inm them textm arem illus trated.m Inm ma nym ins ta nces,m thes em worked m exa
mp les m illustra tem possib lem pitfa lls m s tudents m maym co mem across m whilem under taking mt
heir mresearch.m Wherema mp itfallm has mbeenmillus trated,mitm will,m itmis m hop ed,m help m yo ur mst
udents m a vo id m making m them sa mem mis take.m Further m illus tratio ns m arem pro vid ed m
by
6
©m Pearson m Education m Limite
d
