Click here- Nclex - Stuvia US
Digital Marketing - Stukent mimic Questions and Correct
Detailed Answers (Verified Answers)
Hey! I think it's so cool that we get to work at Buhi together! #awesomeinternship
#soontobecollegegraduates. Anyway, I'm working on a few campaigns and I
remember one of our professors telling us that there's a difference between SEO and
paid or PPC keywords. Do you remember what he said?
Ans: Keywords for PPC (paid) depend more on search volume, competition, and
search intent as ads are directly competing with competitors over highly used,
purchase-intent keywords. SEO focuses primarily on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it sounds like
bids are the ticket to me. I remember a past digital marketer telling me that bids
should stay pretty low, but can you remind me why we can't put $100 behind a
keyword to make sure we get priority?
pg. 1
, Click here- Nclex - Stuvia US
Ans: The maximum CPC bid is the amount the advertiser agrees to pay for a click.
The actual CPC is the amount the advertiser ends up paying when a searcher clicks
on his/her ad. These two amounts are typically different because the actual CPC is
usually lower than the maximum CPC. Competitors may set a high bid, just under
yours, with the intent of exhausting your budget quickly. This enables them to
eliminate you as a competitor for the rest of that day or month and show their ad for
a much lower cost per click. For example, if you bid $20 but your competitor bids
$19.98, then you'll pay $19.99 and your budget will be exhausted extremely quickly,
kicking you out of the competition.
Congratulations on the new job! I've heard a bit about Buhi, and I'm excited to hear
more about the company when we meet up for lunch next week. Some quick
questions for you: Are there criteria for selecting keywords? Which are most
important? Should I just choose a bunch that looks good including my branded
keywords?
Ans: Search volume, suggested bid, competition, and search intent are the four
criteria by which to choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I know if I should
lower or increase my bid to improve keyword performance?
pg. 2
Digital Marketing - Stukent mimic Questions and Correct
Detailed Answers (Verified Answers)
Hey! I think it's so cool that we get to work at Buhi together! #awesomeinternship
#soontobecollegegraduates. Anyway, I'm working on a few campaigns and I
remember one of our professors telling us that there's a difference between SEO and
paid or PPC keywords. Do you remember what he said?
Ans: Keywords for PPC (paid) depend more on search volume, competition, and
search intent as ads are directly competing with competitors over highly used,
purchase-intent keywords. SEO focuses primarily on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it sounds like
bids are the ticket to me. I remember a past digital marketer telling me that bids
should stay pretty low, but can you remind me why we can't put $100 behind a
keyword to make sure we get priority?
pg. 1
, Click here- Nclex - Stuvia US
Ans: The maximum CPC bid is the amount the advertiser agrees to pay for a click.
The actual CPC is the amount the advertiser ends up paying when a searcher clicks
on his/her ad. These two amounts are typically different because the actual CPC is
usually lower than the maximum CPC. Competitors may set a high bid, just under
yours, with the intent of exhausting your budget quickly. This enables them to
eliminate you as a competitor for the rest of that day or month and show their ad for
a much lower cost per click. For example, if you bid $20 but your competitor bids
$19.98, then you'll pay $19.99 and your budget will be exhausted extremely quickly,
kicking you out of the competition.
Congratulations on the new job! I've heard a bit about Buhi, and I'm excited to hear
more about the company when we meet up for lunch next week. Some quick
questions for you: Are there criteria for selecting keywords? Which are most
important? Should I just choose a bunch that looks good including my branded
keywords?
Ans: Search volume, suggested bid, competition, and search intent are the four
criteria by which to choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I know if I should
lower or increase my bid to improve keyword performance?
pg. 2
